Marketing
Featured Articles
View AllArtwork Formats Required For Branded Merchandise
Last updated 10 Feb
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By James Biggin
When ordering branded products, most people send us the logo file they have to hand – usually a PNG or JPEG, without realising it’s not always the best format...
How Branded Merchandise Supports Company Culture in the Workplace
Last updated 4 Feb
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By Jenni Burton
Branded merchandise can play a quiet but powerful role in company culture – helping people feel included, recognised, and motivated right from the start. James...
Why Quality Matters in Branded Merchandise
Last updated 12 Nov 2025
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By Jenni Burton
When it comes to branded merchandise, quality says everything about your brand. It’s one of the first things people notice – not just how a product...
Branded Product Colours: How to Match Merchandise to Your Brand
Last updated 5 Nov 2025
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By Jenni Burton
When it comes to promotional products, colour is one of the first things people ask us about, and for good reason. Your colours are a key part of your brand...
How to Choose Branded Products: Our 3-Step Shortlist
Last updated 15 Oct 2025
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By Jenni Burton
Struggling to choose branded products? You’re not alone. With thousands of options, it’s easy to get stuck. In our video above, MD James Biggin explains how we...
How to Choose Corporate Christmas Gifts: UK Guide
Last updated 24 Sep 2025
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By Jenni Burton
Festive gifting is a strategic touchpoint which can have a real impact. Done well, it opens doors, strengthens business relationships and gives Q1...
Top Sustainable Corporate Gifts
Last updated 30 Apr 2025
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By Jenni Burton
Choosing sustainable branded merchandise not only helps to reduce waste and carbon emissions – it also shows your audience that your brand genuinely...
10 Promotional Products To Keep Up Your Team Morale
Last updated 12 Mar 2025
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By Jenni Burton
Keeping your team’s morale high is essential for productivity, motivation, and workplace satisfaction. A simple yet effective way to help morale is by...
Promotional Gift Packaging Can Make All the Difference
Last updated 10 Oct 2024
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By Jenni Burton
Why Use Promotional Gift Packaging? Today marketing is all about seeing your brand from the customers point of view. Why do you matter to them? What makes your...
Giveaway Ideas For Small Businesses
Last updated 2 Aug 2024
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By Jenni Burton
Do you own or work for a small business and are looking for a way to stand out? If you are struggling to compete with larger companies with bigger budgets,...
Steel City Celebrates Successful Collaboration with Sheffield Girls’ Junior School
Last updated 12 Jul 2024
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By Jenni Burton
Press Release: Steel City Marketing Ltd, a leading UK supplier of branded merchandise, have recently collaborated with Sheffield Girls’ Junior School in an...
Steel City Sponsors Innovative Digital Marketing Event in Sheffield
Last updated 4 Jul 2024
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By Jenni Burton
We are excited to be joining forces with the Sheffield DM Summer 2024 Digital Marketing event, for a second year running, by sponsoring them with...
How to Setup a Conference Stand
Last updated 4 Apr 2024
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By James Biggin
Are you looking for a way to stand out from the crowd at your next trade show, exhibition or event? Not sure where to start with how to set up your conference...
Luxury Branded Notebooks
Last updated 14 Dec 2023
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By James Biggin
Luxury branded notebooks are a great way to give your clients and staff a corporate present they will love. Our wide selection of notebooks is of the highest...
10 Unique & Unusual Promotional Products
Last updated 25 Oct 2023
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By Jenni Burton
Want to stand out and make people smile? From quirky stress characters to colour-changing mugs, we specialize in branded merchandise that gets noticed. Skip...
Single Use Plastic Ban Vs Reusable Promotional Items
Last updated 20 Oct 2023
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By Jenni Burton
From 1st October 2023, the UK government issued a series of bans and restrictions on a number of single-use plastic items. Which single-use plastic items are...
Steel City Team Clothes
Last updated 6 Oct 2023
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By Jenni Burton
Team Branded Clothing: Read Next: Why are branded uniforms important? See our TikTok unboxing our clothing here. We know the importance of brand image here at...
Branded Sports Duffle Bags & Custom Gym Bags
Last updated 4 Aug 2022
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By James Biggin
Align your brand with sports and fitness, with our range of Branded Duffle Bags and Gym Bags. Customise them with your company logo and message. Steel City...
BiG Challenge Marketing Competition
Last updated 17 Dec 2021
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By Jenni Burton
It was an absolute pleasure to be involved with the Sheffield schools BiG Challenge interim marketing competition organised by the ‘See It Believe...
What Does Company Swag Mean?
Last updated 2 Nov 2021
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By Jenni Burton
Company swag simply refers to promotional materials that a company might give away for free (or in rare cases might sell) to promote its brand. Swag can be...
What is B2B Marketing?
Last updated 26 Oct 2021
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By Jenni Burton
It is difficult to get your marketing just right, but once you do, the rewards can be profound. Balancing budgetary limitations against potential strategies,...
What is Inbound Marketing?
Last updated 25 Oct 2021
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By Jenni Burton
Inbound marketing is best defined as any purposeful effort to help potential customers find your company. This can be very strategic and forward-thinking, or...
What is Email Marketing and How Does it Work?
Last updated 16 Jul 2021
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By Jenni Burton
This beginner’s guide will explain exactly what is email marketing and how it works. By the end, you’ll have a solid grasp of the basics along with the...
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