Looking for rainbow Pride merchandise branded with your logo? You are in the right place! Steel City Marketing offers a personal service, free visuals, and a dedicated account manager. We’re a 40 year BPMA member, and have an excellent long-standing reputation. Contact us today.

Everything from rainbow badges, wristbands, lanyards and t-shirts to bags, bottles and umbrellas (to name a few items) are available for you to showcase your companies support of the LGBT+ movement.

Below we share with you 35 of our top pride merchandise products which will make your brand stand out loud and proud!

You can also flip through our Pride Digital Catalogue.

Top LGBT+ Merchandise Ideas

Pride Event Essentials

1. Colourful Wristbands

An effective way to raise awareness for a LBGT+ cause or charity is with silicone wristbands. Whether you want a recycled full colour printed wristband, a seeded wristband or a silicon wristband with a debossed/raised logo or wording, we can supply a rainbow marble effect or Pantone match to your brand colour. Chose from adult or child sizing.

2. Rainbow Branded Lanyards

Show your support to the LGBT+ community with rainbow branded lanyards for your employees or event attendees. These rainbow style lanyards give great impact, encourage bright colours and look impressive with photographic prints.

3. Pride ID Card Holders

A practical ID holder with the iconic Pride design, simply add your logo to show your support! Made in the UK from white recycled plastic.

4. Rainbow Promotional Shoppers 

Ready to hand out at Pride and LGBT+ events, rainbow shopper bags have a large space for your logo to be printed onto. These gloss laminated promotional shoppers are reusable and will be used time and time again, meaning you will gain maximum brand exposure. With long handles, a 15ltr capacity, being lightweight and with a low MOQ of 25, they are an ideal addition to your Pride giveaway merchandise.

An alternative is our durable 10oz Rainbow striped canvas shopper. With long and strong cotton webbing handles, there is a real substantial feel and look to this bag. All you have to do, is place your logo or artwork on top of the rainbow design and voila, you are Pride ready!

If you are looking for a midweight shopper that has a more subtle design, what about this 6oz natural cotton shopper with bright rainbow striped handles? Also available printed with your logo and artwork.

5. Rainbow Drawstring Bags

Rainbow design drawstring bags are a great alternative Pride giveaway to the cotton shopper. They are useful with a high perceived value, and will get your logo seen. Both the drawstring and shoppers are the ideal reusable Pride goodie bag, you can pop in any other merchandise you are giving out in them.

6. Water Bottles

Pride parades can be thirsty work, so have a branded drinks bottle at the ready to quench event goers thirst! There is a huge range of bottles to choose from, including bottles made from recycled plastic, made in the UK and even ocean bound plastic bottles. Available in all different vibrant colours and of course, branded with your logo and Pride artwork.

7. Rainbow Sunglasses

Show your support for Pride in style with these retro style sunglasses. Printed with your logo and with UV 400 protection. You can choose from a range of bright and bold colours or rainbow colour!

8. Rain Poncho

Be the saviour at any Pride festival with a rain poncho! Even though most Pride events are in the summer, the UK weather is very changeable and a poncho available in a number of bright colours with branded pouch will make for a lot of happy customers! There is also the option to fully brand a rain poncho with your own design which would make for a really eye-catching event giveaway!

9. Hand Sanitiser

By offering out hand sanitiser adorned with the LGBT+ flag and your logo, you will align your company with a health and caring message. Having a carabiner on your branded hand sanitiser is a handy touch for those at a busy event such as a Pride parade – simply clip onto a belt or bag for easy access!

10. Pride Drink Safe Cup Covers

Ideal for bars, hospitality and events, these cup and glass covers will keep your drink safe from any unwanted nasties. It’s a new, unique promotional giveaway that will get your guests talking.

The lid rests on the lip of the glass/can. Simply add your logo on to the iconic Pride design, or create your own artwork. What’s even better, these drink safe covers are made in the UK from recycled plastic.

Pride Giveaway Ideas

11. Rainbow Trolley Keyrings

Unlock your pride with our range of rainbow trolley keyrings! Perfect cost effective items for charities and Pride event giveaways. Choose from stamped enamel trolley keyrings or 100% recycled plastic trolley keyrings, as well as trigger clip and split ring or pop coin/oblong styles.

You can of course go for a classic keyring in a number of shapes – including a heart. Available in recycled plastic.

Or for something a little different, these new RPET lanyard style keyrings can be branded on both sides in full colour and feature a small metal clip attachment.

12. Rainbow Button Badges

Branded button badges are a brilliant way to get yourself noticed and support a cause or event like Pride. Choose from soft enamelled button badges in the shape of a rainbow or heart, or crisp digitally printed badges with a choice of fitments. including the pop style badge (as shown below) which is pin-less.  You can also opt for 100% recycled button badges.

13. Rainbow Sweets

Always appreciated at any event to keep everyone energised! There is a huge variety of different types of sweets and lollies in a plethora of rainbow colours including skittles, jelly beans and more! Add your own branded artwork to the packaging to make for a tasty, memorable Pride giveaway.

14. Pride Whistle

Make a loud and proud statement with our Pride-themed whistles! Custom branded with the iconic Pride flag, these whistles are not only a powerful symbol of support for the LGBTQ+ community, but they’re also made in the UK from 100% recycled plastic! So blow your whistle for Pride while promoting sustainability! Simply drop your branding where it says “Your Logo” or create your own design. Pricing is inclusive of a full colour digital print to white recycled plastic.

15. Pride Bamboo Fan

It’s pretty cool to have a fan at a summer event! These quirky gifts are the perfect way to inject some fun whilst promoting your company in full colour.

16. Pride Bubble Blower

Perfect for any Pride event and a goody-bag favourite! Ideal give-away for party venues, outdoor and leisure/sports centres. A great fundraising item for charities too!

17. Rainbow Stress Toys

A low cost yet impactful branded giveaway, rainbow stress toys are ready to simply add your logo or slogan to!

18. Pride Turbo Pro Flying Disc

Another fun promotional pride giveaway to liven up any outdoor event! Made from recycled plastic in the UK, in a choice of colours.

Also available are these handy foldable flying discs that come in a printable pouch. What about sending these out with an invite for a summer Pride event?

Pride Wearable Gifts

19. Rainbow Shoelaces

Stand out from the crowd with these eye-catching full colour dye sublimation laces made from flat woven polyester, providing a soft yet durable finish.

20. Pride Socks

Who doesn’t love some new comfy socks?! You can get creative with your design and make a bold statement with your marketing message.

21. Pride Promotional Caps and Hats

Another very wearable promotional gift, to impress your guests at any Pride event or celebration. Whatever style of headwear you choose, from caps to bucket hats, simply add your Pride design and logo and let the product speak for itself.

22. Rainbow Promotional T-Shirt

Stand out from the crowd with this rainbow tie-dye t-shirt made from pre-shrunk 100% heavyweight cotton. Hand-dyed for precision with superior colourfastness for product longevity and easy care. Add your logo in either full colour print or embroidery. Hoodies are also a long-lasting, valued item of clothing and you can get creative with your Pride artwork too!

Pride Quality Branded Gifts

23. Rainbow Umbrella

If you want to make a big impression, a branded rainbow umbrella is definitely the way to go! Eye catching, bold and colourful, our new rainbow umbrellas are an off the shelf item and are available with express delivery.

24. Rainbow Trio Set

A perfectly packaged rainbow set of three essential and popular items: Rainbow A5 Mole Notebook, perfectly colour matched ball pen and 500ml double walled stainless steel bottle. Ideal for treating your staff with, whilst showing your brand values and commitment to equality. The box is printed in full colour and completely bespoke, plus you can send these gift packs to individual addresses if your employees are working remotely.

25. Branded Metal Bottles

Always a great choice when it comes to a branded gift that keeps on giving. Quality metal bottles will be used time and time again, promoting your company and its attitude towards Pride and inclusivity. There is a huge choice when it comes to metal bottles, and whether you want a loud colourful print or subtle engraving. See below a couple of examples with Pride inspired artwork.

Celebrate Pride in the Office

26. Rainbow Pens

A simple yet effective and low cost way to promote your Pride marketing message. We have a whole host of rainbow style pens for you to choose from. We particularly like the iconic Bic® 4 Colour Ballpen – who doesn’t love these nostalgic pens?! It has a huge branding area with brilliant print quality to really make a splash with your Pride design.

Here are four more promotional pens with a rainbow design, perfect for Pride.  All of which can be presented in a promotional pen sleeve allowing you to explain your marketing campaign and the reason behind the gift, as well as adding a professional finish to your presentation.

27. Rainbow Notebooks

Notebooks are a branded gift that will always be used and appreciated. You can choose from covers adorned with the Pride flag, or even notebooks with rainbow coloured inner pages for a real WOW impact. Add a rainbow pen to your notebook to turn heads in any office or workspace!

28. Rainbow Coasters

What about adding the Pride flag to your office coasters? Whether you choose a square or circular style, these coasters are made in the UK from recycled plastic.

29. Rainbow Stationery

There is a huge range of stationery that can be branded with a Pride message or design. For example, flower highlighters are economical and easy to post or give out at events.  Another low cost yet useful rainbow stationery item is a branded pencil!  Printed  with an Ombre rainbow effect and your logo, they are lightweight and easy to hand out. Want to make it more of a feature? Why not go for the trilogy pencil card box – which includes 3 pencils and is made in the UK, printed in full colour.

Something Different

30. Rainbow Phone Stand

A cost effective branded gift to hand out at any Pride festival or event! This 2-in-1 phone stand and finger grip is simple to use and folds away neatly. Available in white or black with a full colour print.

31. Pride Gadgets

If you work for an IT, digital marketing, or gaming industry you may want to gift your customers or team with a useful technology gift whilst associating your brand with Pride. There are lots of options when it comes to promotional gadgets. Items like powerbanks, charging cables or Bluetooth speakers can all be branded with Pride artwork,

32. Cuddly Teddies

Add the cute factor with a cuddly teddy wearing a branded Pride t-shirt! If you look after the marketing for a charity or educational setting, these could be a real success story. You can also get smaller teddies with a keyring attachment so they can be clipped on to a rucksack or belt.

33. Hairy Hairband

Yes you read it right, it is a hairy headband! These fun promo items will definitely stand out from the crowd at any pride, sporting, music or charity events and can be designed in the rainbow colours, or any colours you choose to suit your branding.

34. Rainballs

To promote wellbeing, the environment and Pride all at the same time, what about these colourful rainball seeds? They are easy to use (simply throw onto some soil!) and watch them grow into beautiful wildflowers! They come in matchstick card boxes or reusable tins. Read more about the different options on our Promotional Plants and Seeds blog.

35. Croc Charms

If you are marketing to Gen-Z, these show charms are right on trend and handy to give out or send. You can get them individually, or a group of charms on a branded backing card. These charms are very shareable on social media and are bound to cause a frenzy of activity!

Pride Campaign Tips

Embracing Pride with thoughtful promotional gifts allows your brand to support the LGBTQ+ community and represent inclusivity. It’s an opportunity to make a real impact within your business and local circles.

Here are a few tips on ways you can embrace Pride this June with meaningful merchandise:

1. Be Authentic

It’s ok to have rainbow merchandise with your logo, but back this up with why you are doing it. For example, you could tie in with inclusive messaging on your packaging, or make charitable donations if selling merchandise. By showing your brand is genuine about why you are supporting the Pride movement, you can build lasting trust and loyalty with your customers.

2. Help to Create Inclusive Workplaces

Many companies use merchandise internally to celebrate and support LGBTQ+ employees and inclusivity. From t-shirts, hoodies and tote bags to pins, stationery and desk accessories, all these items can all be branded with relevant Pride messages.

A visible show of support for all your employees is a powerful way to create a feeling of inclusivity and belonging at work

3. Get Your Messaging Right

If your brand champions values like diversity, equity and inclusion (DEI), Pride Month is the perfect opportunity to bring those values to life. Promotional merchandise becomes a tangible way to demonstrate your values.

Ensure your external messaging matches internal culture and long-term commitments.

4. Spark Conversation & Awareness

A creative, well-designed Pride marketing campaign can spark conversations both in-person and online. Whether your merch is handed out at events, included in employee packs, or featured in an online campaign, merchandise will get your brand noticed.

5. Partner with LGBTQ+ Charities

Partnering with LGBTQ+ charities or initiatives adds purpose to your campaign and amplifies its impact.

Whether you donate a portion of profits, or co-create products with LGBTQ+ artists, these efforts show your brand is invested in the cause.

6. Encourage Loyalty and Advocacy

People are drawn to brands that reflect their values. Thoughtful Pride campaigns, especially those that include meaningful merchandise can deepen emotional connections with your audience.

When customers wear or use your branded merchandise proudly, they become advocates. That kind of visibility is authentic and will help to validate your companies values and image to others.

FAQ: Pride Merchandise

Q: What types of Pride promotional merchandise work best?
A: Popular Pride products include t-shirts, shopping bags, reusable water bottles, enamel pins, lanyards, and keyrings. The most effective items are useful, well-designed, and aligned with your brand identity.

Q: How can I ensure our Pride merchandise feels authentic?
A: You could speak with LGBTQ+ voices within your team or community. Avoid clichés and focus on meaningful messaging, inclusive design, and ideally, partnerships with LGBTQ+ artists or causes.

Q: Can we customise merchandise with both our branding and Pride themes?
A: Absolutely. We can guide you to items that are Pride themed that can be branded with your logo, brand colours and messaging.

Q: Do you offer eco-friendly Pride merchandise?
A: Yes! We offer a wide range of eco-conscious products including recycled materials, organic textiles, and UK-made options.

Whether you’re planning a Pride event, looking to support LGBTQ+ charities, or simply want to help with inclusion in your workplace—we’re here to support you with merchandise solutions.

If you would like any advice, prices or visuals on any of the above pride merch, please get in touch with the Steel City team.

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Please note this blog was updated in May 2025.