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Why choose cuddly toys as merchandise?
If you want to add a cute factor to your marketing campaigns, there is no better way than a little branded bear wearing a t-shirt that promotes your company and products. These little furry ambassadors are attractive to both kids and adults and are an endearing way to place your company logo into the hearts and hearths of British homes.
Did you know that as many as one third of British adults – yes, we said adults – sleep with a soft toy at night-time? Recent research suggests this is true, which means that it isn’t only the little ones who feel a sense of greater security and comfort when cuddling a little soft toy.
This is a gift you can give to your customers, and they can in turn give to their loved ones, or keep for themselves. These little bears can be displayed in people’s homes, played with by their children, or snuggled by any age person at night – and through all of these activities your logo will be there, near to the mind and heart of your customers so that they think of you first when the need for your goods or services arises.
When should you use a teddy bear in your marketing campaign?
There are many occasions for which you might want a branded teddy bear. Celebrating a graduation? Raising funds for a charity? Celebrating a milestone of life? Any of these occasions – and more – can be a great opportunity for a little custom-branded bear to mark the memory on the day and keep that memory alive as the little bear sits on the bed, on a shelf, or tumbles in with other soft toys in a playroom.
These bears have the added benefit of being endearing, non-threatening, and bringing a sensitive, caring feel to whatever you’re promoting. It brings a sense of family values, and of wholesomeness to any marketing or brand awareness efforts – or to any special occasion.
You can customise the teddy bear clothing as well.
HIGHLIGHTED TEAM MEMBER
Jennifer Burton | Marketing Executive
With over a decade of design and marketing experience, Jennifer possesses a broad range of marketing expertise covering everything from event planning to digital marketing. Joining Steel City in 2015, Jennifer manages all areas of the company’s marketing, from writing creative content about promotional merchandise, managing social media activity to organising events and direct mail campaigns. Outside of work, Jennifer loves to try new recipes, keeping fit and spending time with her family.
You can meet the rest of the team here.