We choose our fridge magnets based on how they actually perform once they’ve been grabbed, wiped, posted, and stuck back up again. It’s really important to us that we choose formats and finishes that stop the usual failures – illegible details, scuffed faces, or curled corners – and keep your branding useful for the long run.
- Formats that get used: Our approach is to offer magnets that actually do a job – shopping lists, writable cards, clips, and shaped pieces – because we know a “flat logo only” often gets ignored. These formats give the recipient something they can use in their day-to-day, so the magnet earns its place on the fridge instead of getting binned.
- Readable contact print: Because small print fails fast, our proofing checks focus heavily on phone numbers, QR codes, and text size, and we’ll flag any potential colour shifts before you commit. We want to reduce the risk of you distributing magnets with a code that won’t scan or branding that doesn’t land well on a white fridge.
- Wipe-clean faces: We specify a gloss laminate over paper faces across the range because we know kitchens mark things up quickly. That finish lets you wipe off greasy fingerprints and scuffs so your menu, numbers, or reminders stay readable.
- Post-friendly flex: We suggest 0.4mm magnetic rubber composite options to avoid common “post damage” problems like curling, cracking, or magnets that feel too chunky in an envelope. This thickness stays flexible and keeps the weight sensible when you’re mailing them out or packing them into handouts.
- UK-made repeatability: We include UK-made options because it offers shorter supply lines and easier re-orders that match the last batch closely. That helps us keep control and reduces the risk of you getting mid-campaign variation in cut accuracy or colour density.
- Recycled paper where it works: We’ll always try to bring in recycled and responsibly sourced paper/card on formats like notepads and bookmarks because it’s a sensible place to use it without the product feeling flimsy. It gives you a defensible materials choice while still holding up to daily handling.
- Lead times you can plan: We keep options in this category only when we can give you a realistic production window, including faster turnarounds on selected lines. If you’re packing event kits or new starter packs, this reduces the risk of stock turning up after the moment you really needed it.
The products shown above are our starting point benchmarks for this category; we use them as standards for format, finish, and reliability, and we regularly go beyond this list to source bespoke options when the scale and lead time allow.
