We are quietly proud of our history.  Established in 1980, Steel City was one of the first promotional merchandise distributors in the UK and we are still going strong today!

Back when cassette tapes were the norm and mobile phones were more like bricks, Steel City began selling Sheffield-made gifts. Since then our family company has grown and developed.  We now offer thousands of branded products and promotional gifts with various branding methods. In recent years we have re-branded and relocated to our very own New-York loft style office; specially designed to suit the team and culture. To this day we remain a trusted source and one of the best known, BPMA accredited promotional gift distributors in the UK.

If you are a bit geeky like us you will enjoy this – go back in time! See what our website looked like back in 2008!

We are a friendly bunch with bags of promotional merchandise experience. You can find out more about each of the team here:


James Biggin

Want to read more about Steel City’s history? CLICK HERE

Our Mission

To strengthen our clients marketing campaigns with branded merchandise, sparking creative ideas and diligently delivering an exceptional customer journey.

We live and breathe branded merchandise. We passionately believe they help you to raise your brand profile, win new business and ultimately increase sales.

By listening to your marketing needs we can truly understand your aims and goals.  We can then use our expertise to create promotional product solutions that will cater perfectly for your client base.  We aim to have the best price first time as well as an unrivalled service.  It is a critical to us to deliver you a transparent and seamless journey.

So, whether it be branded merchandise for an event, as part of a direct mail piece or a gift to loyal clients; our team at Steel City will help you select targeted, well-designed promotional items. Which in turn will gain maximum exposure and engage with your clients.