James Biggin holding Branded Merchandise Distributor of the year award

We won Branded Merchandise Silver Distributor of the Year 2020-2021 award!

Last week, MD James Biggin headed down to the prestigious PAGE Group industry awards ceremony. (The PAGE Group is an exclusive membership of branded merchandise distributors and was set up in 1990.)  A much anticipated annual event, over 120 professional distributors and suppliers from all over the country attended. This year it was held at the Mercure Brandon Hall Hotel & Spa in Coventry and guests enjoyed a table top exhibition of new promotional products followed by an awards dinner and entertainment from Alfie Moore (ex-policeman turned comedian). With the event being cancelled back in 2020 and postponed from June 2021, it was a long overdue occassion with a wonderful party atmosphere.

When Steel City’s name was announced as the Silver Distributor of the year in the £1,000,000 – £3,000,000 category, James was completely surprised and delighted by the news. “With the company turning 40 in 2020, and after such a challenging year, to receive this recognition from our supply base is a wonderful boost!” says James. “My team deserve this the most. They have battled through and worked so hard. We have stayed true to our values and work ethic.”

“I’d also like to say thank you to our supply base who have kept stock levels there, machines operational, brought new products to market for us to sell and retained staff. We have needed them like never before and they delivered!”.

The news of the award came to the rest of the team late the same evening of the event via the group WhatsApp and what a shock it was! “I was amazed and thrilled to see we had won such an esteemed industry award. It’s a great boost to us all and recognition of all our hard work through the last year”. David Robinson, account manager adds.Branded Merchandise Distributor of the year award 2020-2021

Voted for by all the main suppliers in our sector, the award is based on three main criteria: efficiency, payment record and feel good factor. The scores from all of our suppliers were tallied and the overall performance and professionalism measured against other distributors in the industry.

A massive thank you to everyone who voted highly for Steel City and made it possible for us to win! To be chosen as the branded merchandise Distributor of the Year in our industry is a great honour!

Read next:

Top Ten Tips To Maximise Your Business Award Success 

Steel City Marketing Turns 40!