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Exhibition & Event Planning Checklist: Everything You Need to Remember

Last updated 24 Sep | By Jenni Burton
Exhibitions, conferences and business events can be a great way to meet new customers, catch up with existing ones and get your brand in front of the right...

Artwork Formats Required For Branded Merchandise

Last updated 13 Mar | By James Biggin
When ordering branded products, most people send us the logo file they have to hand – usually a PNG or JPEG, without realising it’s not always the best...

Welcome Pack Ideas for New Employees

Last updated 21 Jan | By Jenni Burton
First impressions count, and a thoughtful welcome pack can help new employees feel comfortable, included, and part of the team from day one. More than just a...

Event Merchandising – 5 Tips for Promotional Success

Last updated 30 Sep | By Jenni Burton
If you’re exhibiting at an event, branded merchandise is probably somewhere on your list of things to organise. But have you thought about how...

Exhibition & Event Planning Checklist: Everything You Need to Remember

Last updated 24 Sep | By Jenni Burton
Exhibitions, conferences and business events can be a great way to meet new customers, catch up with existing ones and get your brand in front of the right...

Why Service and Reliability Matter in Branded Merchandise

Last updated 3 Jun | By Jenni Burton
When you are choosing branded products for your business, it can be tempting to focus heavily on price and turnaround times. You may be comparing multiple...

Why Ordering Branded Merchandise Can Feel Stressful (And How to Make It Easier)

Last updated 26 Mar | By Jenni Burton
Have you ever had to order branded merchandise last minute? Had to use up your marketing budget before year end? You’re reviewing different options, prices,...

Artwork Formats Required For Branded Merchandise

Last updated 13 Mar | By James Biggin
When ordering branded products, most people send us the logo file they have to hand – usually a PNG or JPEG, without realising it’s not always the best...

Small Business Tips for Buying Branded Merchandise

Last updated 27 Feb | By Jenni Burton
A Practical Guide to Promotional Products That Actually Work Branded merchandise can be one of the most cost-effective marketing tools available to small...

Giveaway Ideas For Small Businesses

Last updated 27 Feb | By Jenni Burton
Practical Ways to Use Branded Giveaways to Drive Engagement Giveaways can be powerful for small businesses – not because they’re free, but because...

How Branded Merchandise Supports Company Culture in the Workplace

Last updated 4 Feb | By Jenni Burton
Branded merchandise can play a quiet but powerful role in company culture – helping people feel included, recognised, and motivated right from the start....

Onboarding a New Employee: A Practical Guide for HR & Managers

Last updated 2 Feb | By Jenni Burton
Most businesses think onboarding starts on day one. In reality, it starts much earlier. From the moment a candidate accepts your offer, they’re already...

Direct Mail Analytics: How To Measure and Maximise Campaign Success

Last updated 14 Jan | By Jenni Burton
Are you put off by the task of measuring the ROI of your direct mail campaign? You may think it’s not as instant or straightforward as digital marketing....

Why Useful Branded Products Deliver Better Value

Last updated 7 Jan | By Jenni Burton
When investing in branded products, one question matters more than any other: Will people actually use it day to day? Branded merchandise works best when it...

How to Choose High-Volume Event Giveaways That Maximise Exposure

Last updated 4 Dec 2025 | By Jenni Burton
When you’re exhibiting at an event, high footfall, quick conversations and a crowded environment make it challenging to ensure your brand stands out....

How to Choose Event Merchandise To Qualify Leads & Win Business

Last updated 3 Dec 2025 | By Jenni Burton
If you’ve ever exhibited at a trade show, you’ll probably know this feeling: You’ve invested a chunk of budget, spent hours planning, sorted travel, designed...

How to Avoid Greenwashing in Branded Merchandise

Last updated 26 Nov 2025 | By Jenni Burton
Sustainability is a major priority for businesses – and naturally, branded merchandise has followed the trend. But with so many “eco”,...

Why Quality Matters in Branded Merchandise

Last updated 12 Nov 2025 | By Jenni Burton
When it comes to branded merchandise, quality says everything about your brand. It’s one of the first things people notice – not just how a product...

Branded Product Colours: How to Match Merchandise to Your Brand

Last updated 5 Nov 2025 | By Jenni Burton
When it comes to promotional products, colour is one of the first things people ask us about, and for good reason. Your colours are a key part of your brand...

Lead Times: How Long Does Branded Merchandise Take to Deliver?

Last updated 22 Oct 2025 | By Jenni Burton
It’s Monday morning, and your event is next week. You need branded products fast. Sound familiar? You’re not alone. At Steel City Marketing, we get...

How to Choose Branded Products: Our 3-Step Shortlist

Last updated 15 Oct 2025 | By Jenni Burton
Struggling to choose branded products? You’re not alone. With thousands of options, it’s easy to get stuck. In our video above, MD James Biggin explains how we...

How Is Merchandise Made? A Guide to Branding Techniques

Last updated 1 Apr 2025 | By Jenni Burton
Ever wondered how your merchandise is made? Or how your logo is applied to a promotional drinks bottle, pen or t-shirt? Most people only see the finished...

Definition of Promotional Materials: A Comprehensive Guide

Last updated 5 Dec 2024 | By James Biggin
In this guide, we’ll define promotional materials, explore the different types, analyse the benefits and potential drawbacks, and share the best...

Personalised Marketing Gifts

Last updated 1 Aug 2024 | By Jenni Burton
In this digital age it can be a struggle to get your message across in a unique and engaging manner, and this is where personalised branded gifts offer a world...

How to Setup a Conference Stand

Last updated 4 Apr 2024 | By James Biggin
Are you looking for a way to stand out from the crowd at your next trade show, exhibition or event? Not sure where to start with how to set up your conference...

New 360 Degree Printing Technique for Branded Drinkware

Last updated 15 Mar 2024 | By Jenni Burton
 https://youtu.be/3-mI87r88Io See how Full Colour 360 ° Digitally Printed Promotional Drinkware is produced in the video above, straight from our manufacturer....

Why Use Branded Merchandise?

Last updated 1 Jun 2023 | By Jenni Burton
Here at Steel City we are fully-fledged promotional products and branded merchandise geeks.  We passionately believe that adding branded gifts...

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