How Is Merchandise Made?
Ever wondered how your merchandise is made? Or how your logo or marketing design is branded onto a promotional...
April 2025
December 2024
Definition of Promotional Materials: A Comprehensive Guide
In this guide, we'll define promotional materials, explore the different types, analyse the benefits and potential drawbacks, and share...
November 2024
Direct Mail Analytics: How To Measure and Maximise Campaign Success
Are you put off by the task of measuring the ROI of your direct mail campaign? You may think...
August 2024
Giveaway Ideas For Small Businesses
Do you own or work for a small business and are looking for a way to stand out? If...
Personalised Marketing Gifts
In this digital age it can be a struggle to get your message across in a unique and engaging...
April 2024
How to Setup a Conference Stand
Are you looking for a way to stand out from the crowd at your next trade show, exhibition or...
March 2024
New 360 Degree Printing Technique for Branded Drinkware
See how Full Colour 360° Digitally Printed Promotional Drinkware is produced in the video above,...
June 2023
Why Use Branded Merchandise?
Here at Steel City we are fully-fledged promotional products and branded merchandise geeks. We passionately believe that adding branded gifts to...
January 2023
Product Merchandising
Product merchandising is the practice of displaying, promoting, and selling your products to create a positive shopping experience for...
September 2022
Event Merchandising – 5 Tips for Promotional Success
Events are the ideal platform to project your brand and influence across to your intended audience. There are so...
July 2022
Best Promotional Items Ideas
Selecting the best promotional items to showcase your brand can be a daunting task, especially once you realise the...
November 2021
What Does Company Swag Mean?
Company swag simply refers to promotional materials that a company might give away for free (or in rare cases...
October 2021
Artwork Formats Required For Branded Merchandise
Artwork Format Top Tips Artwork format required When it comes to asking for visuals and ordering your branded...
What is B2B Marketing?
It is difficult to get your marketing just right, but once you do, the rewards can be profound. Balancing...
What is Inbound Marketing?
Inbound marketing is best defined as any purposeful effort to help potential customers find your company. This can be...
July 2021
What is Email Marketing and How Does it Work?
This beginner’s guide will explain exactly what is email marketing and how it works. By the end, you’ll have...
What is the “Marketing Mix”?
‘Marketing Mix’ is the term used for the set of tactics and actions – the strategy – a company...
May 2021
On-boarding a New Employee
You've just invested a considerable amount on recruiting the perfect candidate to join your company. The last thing you...
April 2021
What is Relationship Marketing?
Connections and relationships are different things. Connections are easy – you can connect with almost anyone on the planet...
What is Direct Marketing?
Direct marketing is, as the name suggests, a more direct way of reaching out to clients and potential clients....
March 2021
What is Branded Merchandise, and Why Is It Important?
What Is Branded Merchandise? Branded merchandise refers to products with a company's logo or design printed, engraved, or embroidered...
What is Branding and Why is it important?
What is a Brand and What is Branding? A brand is a way in which to identify one’s product...