Knowledge Hub
Looking for expert advice on branded merchandise? Our Knowledge Hub brings together practical guides, videos and articles to help you choose the right promotional products, avoid common mistakes and get the best results from your marketing budget.
Whether you're planning an exhibition, onboarding new employees or simply looking for fresh ideas, you'll find straightforward advice from our team.
Product Merchandising
Last updated 5 Jan 2023 | By Jenni Burton
Product merchandising is the practice of displaying, promoting, and selling your products to create a positive shopping experience for your customers. When...
Best Promotional Items Ideas
Last updated 21 Jul 2022 | By Jenni Burton
Selecting the best promotional items to showcase your brand can be a daunting task, especially once you realise the grand-scale of merchandise available at...
What Does Company Swag Mean?
Last updated 2 Nov 2021 | By Jenni Burton
Company swag simply refers to promotional materials that a company might give away for free (or in rare cases might sell) to promote its brand. Swag can be...
What is B2B Marketing?
Last updated 26 Oct 2021 | By Jenni Burton
It is difficult to get your marketing just right, but once you do, the rewards can be profound. Balancing budgetary limitations against potential strategies,...
What is Inbound Marketing?
Last updated 25 Oct 2021 | By Jenni Burton
Inbound marketing is best defined as any purposeful effort to help potential customers find your company. This can be very strategic and forward-thinking, or...
What is Email Marketing and How Does it Work?
Last updated 16 Jul 2021 | By Jenni Burton
This beginner’s guide will explain exactly what is email marketing and how it works. By the end, you’ll have a solid grasp of the basics along with the...
What is the “Marketing Mix”?
Last updated 14 Jul 2021 | By Jenni Burton
‘Marketing Mix’ is the term used for the set of tactics and actions – the strategy – a company uses to promote its brand or products. This...
What is Relationship Marketing?
Last updated 22 Apr 2021 | By Jenni Burton
Connections and relationships are different things. Connections are easy – you can connect with almost anyone on the planet very quickly and easily via...
What is Direct Marketing?
Last updated 15 Apr 2021 | By Jenni Burton
Direct marketing is, as the name suggests, a more direct way of reaching out to clients and potential clients. In the old days, and often even today, those...
What is Branded Merchandise, and Why Is It Important?
Last updated 10 Mar 2021 | By Jenni Burton
What Is Branded Merchandise? Branded merchandise refers to products with a company’s logo or design printed, engraved, or embroidered on them to promote...
What is Branding and Why is it important?
Last updated 4 Mar 2021 | By Jenni Burton
What is a Brand and What is Branding? A brand is a way in which to identify one’s product or service. It often makes one product distinct from another similar...
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