Knowledge Hub
Welcome to our branded merchandise videos. From understanding how branded products are made to choosing the right artwork formats, we’re here to guide you through the details and help you make the most of your merchandise projects.
You can watch all our videos on our You Tube channel. see the button below.
Artwork Formats Required For Branded Merchandise
Last updated 10 Feb
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By James Biggin
Artwork Format Top Tips Artwork format required When it comes to asking for visuals and ordering your merchandise, making sure your artwork is in the right...
On-boarding a New Employee
Last updated 2 Feb
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By Jenni Burton
You’ve just invested a considerable amount on recruiting the perfect candidate to join your company. The last thing you want to happen is for that new employee...
Direct Mail Analytics: How To Measure and Maximise Campaign Success
Last updated 14 Jan
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By Jenni Burton
Are you put off by the task of measuring the ROI of your direct mail campaign? You may think it’s not as instant and easy as with your digital marketing....
How to Choose Corporate Christmas Gifts: UK Guide
Last updated 24 Sep 2025
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By Jenni Burton
Festive gifting is a strategic touchpoint which can have a real impact. Done well, it opens doors, strengthens business relationships and gives Q1...
How Is Merchandise Made?
Last updated 1 Apr 2025
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By Jenni Burton
Ever wondered how your merchandise is made? Or how your logo or marketing design is branded onto a promotional drinks bottle, pen or...
Definition of Promotional Materials: A Comprehensive Guide
Last updated 5 Dec 2024
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By James Biggin
In this guide, we’ll define promotional materials, explore the different types, analyse the benefits and potential drawbacks, and share the best practices to...
Giveaway Ideas For Small Businesses
Last updated 2 Aug 2024
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By Jenni Burton
Do you own or work for a small business and are looking for a way to stand out? If you are struggling to compete with larger companies with bigger budgets,...
Personalised Marketing Gifts
Last updated 1 Aug 2024
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By Jenni Burton
In this digital age it can be a struggle to get your message across in a unique and engaging manner, and this is where personalised branded gifts offer a world...
How to Setup a Conference Stand
Last updated 4 Apr 2024
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By James Biggin
Are you looking for a way to stand out from the crowd at your next trade show, exhibition or event? Not sure where to start with how to set up your conference...
Why Use Branded Merchandise?
Last updated 1 Jun 2023
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By Jenni Burton
Here at Steel City we are fully-fledged promotional products and branded merchandise geeks. We passionately believe that adding branded...
Product Merchandising
Last updated 5 Jan 2023
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By Jenni Burton
Product merchandising is the practice of displaying, promoting, and selling your products to create a positive shopping experience for your customers. When...
Event Merchandising – 5 Tips for Promotional Success
Last updated 8 Sep 2022
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By Jenni Burton
Events are the ideal platform to project your brand and influence across to your intended audience. There are so many ways you can promote your brand through...
Best Promotional Items Ideas
Last updated 21 Jul 2022
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By Jenni Burton
Selecting the best promotional items to showcase your brand can be a daunting task, especially once you realise the grand-scale of merchandise available at...
What Does Company Swag Mean?
Last updated 2 Nov 2021
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By Jenni Burton
Company swag simply refers to promotional materials that a company might give away for free (or in rare cases might sell) to promote its brand. Swag can be...
What is B2B Marketing?
Last updated 26 Oct 2021
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By James Biggin
It is difficult to get your marketing just right, but once you do, the rewards can be profound. Balancing budgetary limitations against potential strategies,...
What is Inbound Marketing?
Last updated 25 Oct 2021
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By James Biggin
Inbound marketing is best defined as any purposeful effort to help potential customers find your company. This can be very strategic and forward-thinking,...
What is Email Marketing and How Does it Work?
Last updated 16 Jul 2021
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By Jenni Burton
This beginner’s guide will explain exactly what is email marketing and how it works. By the end, you’ll have a solid grasp of the basics along with the...
What is the “Marketing Mix”?
Last updated 14 Jul 2021
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By James Biggin
‘Marketing Mix’ is the term used for the set of tactics and actions – the strategy – a company uses to promote its brand or products. This strategy usually...
What is Relationship Marketing?
Last updated 22 Apr 2021
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By James Biggin
Connections and relationships are different things. Connections are easy – you can connect with almost anyone on the planet very quickly and easily via digital...
What is Direct Marketing?
Last updated 15 Apr 2021
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By James Biggin
Direct marketing is, as the name suggests, a more direct way of reaching out to clients and potential clients. In the old days, and often even today, those...
What is Branded Merchandise, and Why Is It Important?
Last updated 10 Mar 2021
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By James Biggin
What Is Branded Merchandise? Branded merchandise refers to products with a company’s logo or design printed, engraved, or embroidered on them to promote the...
What is Branding and Why is it important?
Last updated 4 Mar 2021
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By James Biggin
What is a Brand and What is Branding? A brand is a way in which to identify one’s product or service. It often makes one product distinct from another similar...
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