Branded wellbeing gifts and mental health promotional products are becoming increasingly popular with businesses running employee wellbeing initiatives, sending thoughtful customer gifts or supporting mental health awareness campaigns.
From stress toys and planners to drinkware, fitness accessories and complete wellbeing packs, there’s a huge range of products available to suit different campaigns, audiences and budgets.
We’ve pulled together 10 of our favourite mental health and wellbeing promotional product ideas to give you some inspiration.
If you don’t see exactly what you’re looking for, please get in touch. We can help you to source the perfect wellbeing-focused promotional gift for your team or clients.
1. Branded Sleep and Relaxation Gifts
A good night’s sleep can make a big difference to how we feel the next day, so sleep and relaxation products are a popular choice for employee wellbeing packs and customer gifts.
There are plenty of products that can be personalised with your company logo or message, including:
- Sleep balms and aromatherapy roll-ons
- Pillow sprays with calming essential oils
- 2-piece sleep sets (8ml pillow spray & pulse point roll-on) – ideal for posting as a small but thoughtful wellness gift
- Eco-branded boxes for a sustainable and stylish presentation of several branded sleep items.
They can work particularly well as part of a wider wellbeing gift pack, employee thank-you or customer gift.
You could even have a bit of fun with the messaging – “Sleep well now you have your…” or “Let us take the stress out of…”
2. Branded Mugs and Tea Break Gifts
Sometimes the simplest ideas are the best.
Encouraging people to step away from their desk and take a proper break doesn’t need an elaborate wellbeing gift. And being from Yorkshire, we’re obviously going to suggest a proper cup of tea!
Why not create a branded tea break set featuring:
- A branded mug
- Individually wrapped tea bags or coffee sachets
- A branded biscuit or snack
- A coaster or other small extras
It makes an easy gift to send out to employees or customers, and you can adapt the contents and packaging to suit your budget.
Plus, a good quality mug is something people are likely to continue using long after the biscuits have disappeared!
3. Promotional Seeds and Plants
Plants, seeds and grow-your-own gifts are another option if you’re looking for something a little different for a wellbeing campaign.
There are lots of creative ways to use them, including:
- Desk-friendly promotional plants
- Grow-your-own seed kits (perfect for windowsills!)
- Seed paper cards, bookmarks or coasters
- Desktop gardens and growing kits
These work particularly well as desk gifts and can also tie into sustainability, spring campaigns, employee gifts and customer mailings.
Depending on the product, you can add your logo, campaign message or even bespoke packaging to bring the whole idea together.
4. Branded Water Bottles and Drinkware
A reusable water bottle is a really practical choice for an employee wellbeing initiative, fitness campaign or customer gift – and it’s something that can continue to be used long after the campaign has finished.
There’s a huge amount of choice too, from lower-cost sports bottles through to premium insulated bottles and flasks. Some designs can even include printed hydration markers or motivational messages.
We’ve got a huge range of reusable drinkware styles to choose from, including:
- Sports bottles
- Stainless steel bottles and flasks
- Bottles made from recycled materials
- Insulated travel mugs
Think about where the bottle is likely to be used. A lightweight sports bottle could be perfect for a fitness challenge, whereas a premium insulated bottle may be better suited to an employee or customer gift.
5. Branded Fitness and Outdoor Products
For lots of people, getting active and spending time outdoors is an important part of their wellbeing.
If you’re planning an employee fitness challenge, charity walk or run, team sporting event or another activity, branded fitness merchandise can help people get involved and feel part of it.
Ideas include:
- Branded Sportswear
- Gym bags and sports bags
- Sports towels
- Pedometers and fitness trackers
- Yoga mats, yoga blocks and resistance bands
- Sports balls for team games
- Hi-visibility gear and beanies for outdoor workouts
You don’t necessarily need to organise a huge event either. A team step challenge, lunchtime walk or charity fundraiser can be a simple way to encourage people to get moving together.
Looking for more inspiration? Read our 4 Ways to Use Branded Fitness Merchandise guide or explore our Promotional Fitness Merchandise.
6. Gifts to Help People Switch Off
Not every wellbeing product has to look like a traditional “wellbeing product”.
Sometimes it’s simply about giving people an excuse to switch off, have some fun or spend a little time doing something they enjoy.
Depending on your audience, you could consider:
- Games and puzzles
- Colouring sets
- Gardening products
- Journals and notebooks
- Outdoor and leisure products
- Speakers or headphones
This is where it’s worth thinking beyond the obvious. A product doesn’t necessarily need the word “wellbeing” in its description to make a thoughtful employee or customer gift.
7. Practical Desk and Organisation Gifts
If your team spends a lot of time at a desk, practical products that make their working day a little easier can be another option.
Desk tidies, cable organisers, notebooks, planners and other stationery are all useful products that can be incorporated into an employee wellbeing or welcome pack.
Popular ideas include:
- Desk tidies and cable organisers
- Office gift sets, and conference folders
- Pencil cases, calendars, and diaries
- Notebooks, colouring books, or journals – ideal for getting thoughts and plans down on paper.
The advantage with practical products is that they don’t have to be reserved for a specific wellbeing campaign. They’re useful additions to onboarding packs, employee gifts and everyday workplace initiatives too.
8. Promotional Stress Balls and Fidget Products
The humble promotional stress ball has been around for years – and it’s still an incredibly popular giveaway.
There are the traditional round stress balls, but they can also be produced in all sorts of different shapes and designs, making them particularly useful if you want something relevant to your industry or campaign.
There are plenty of alternatives too, including:
- Fidget spinners
- Fidget cubes
- Bubble poppers
- Tactile desk toys
They’re relatively low-cost, easy to add to a wellbeing pack and can also work as giveaways at events and exhibitions.
See our branded stress products and fidget toys.
9. Branded Pamper and Relaxation Gifts
If you’re looking for something that feels more like a gift, pamper and relaxation products are another popular option.
You could choose an individual item or combine several products to create a branded gift set. Ideas include:
- Eye masks
- Hand cream and body care products
- Candles and diffusers
- Lip balms
- Manicure sets
- Slippers
- Wash bags filled with personalised wellbeing items
You can keep it relatively simple or create something more premium, depending on the occasion and budget.
For a larger thank-you gift, you could also combine wellbeing products with food, drink or other treats in a hamper or bespoke gift box.
See all our beauty and pamper gifts here.
10. Branded Wellbeing and Mental Health Gift Packs
Can’t decide on one product? A branded wellbeing pack gives you the opportunity to combine several different ideas into one gift.
There are ready-made mental health and wellness kits available, with products already grouped together, or we can help you create a bespoke pack to suit your audience, budget and campaign.
Contents could include anything from:
- Sleep masks and relaxation products
- Lip balm, hand cream, tissues, and hand sanitiser
- Ear plugs, bubble bath, and sleep balm
- Natural pamper items such as soap, an exfoliating wash pad and hair brush
- A branded mug and tea or coffee and snacks
- Water bottles and fitness activities
The packaging can be part of the gift too, with options including branded boxes, cotton pouches, tubes and reusable containers. You could even make the packaging a gift as well – by using an item such as a branded wash bag or drawstring bag.
If you’re putting together a wellbeing pack, think about who will be receiving it and what they’re likely to genuinely use. You don’t have to choose the same traditional “wellness” products every time – the best combination will depend on your team, customers and the reason you’re sending it.
When choosing wellbeing merchandise, think about who it’s for, how they’ll use it and what fits with the message you’re trying to get across. You don’t necessarily need to choose something labelled as a ‘wellbeing product’ either – a useful, thoughtful gift that suits your team or customers can work just as well.
Why Workplace Wellbeing Matters
Mental health and wellbeing have become an important consideration for businesses, particularly when it comes to supporting employees.
Recent NHS figures show that over 1 in 5 adults in England had a common mental health condition, rising to more than 1 in 4 among 16-24-year-olds.
It’s something businesses are increasingly recognising too. The 2025 CCLA Corporate Mental Health Benchmark found that 99% of the 100 UK-listed companies assessed recognise mental health as a significant business concern, with 79% having a formal mental health policy or equivalent.
Of course, a branded gift isn’t going to solve someone’s mental health challenges – and it shouldn’t be treated as a replacement for genuine workplace support.
But merchandise can play a small part in a wider wellbeing initiative. It could support a team activity, encourage people to take a break, help promote an internal campaign or simply be a thoughtful way to thank employees or customers.
A Small Act of Kindness Can Make a Difference
Wellbeing doesn’t always have to be about big initiatives. Small, thoughtful gestures can be important too.
Research from the Mental Health Foundation found that 63% of UK adults agreed that when other people are kind, it has a positive impact on their mental health. Research reviewed by the Foundation also links acts of kindness with increased feelings of happiness and wellbeing.
A thoughtful gift can be one way of showing employees or customers that they’re appreciated. The important thing is choosing something that’s appropriate, useful and feels genuine – rather than giving something simply for the sake of it.
Ways to Use Branded Products in a Wellbeing Campaign
There are lots of opportunities to incorporate wellbeing gifts and branded products throughout the year. You could:
- Support an employee wellbeing initiative or internal campaign
- Put together wellbeing or welcome packs for your team
- Encourage employees to take part in a charity run, walk or fitness challenge
- Send a thoughtful thank-you gift to employees or customers
- Support awareness campaigns such as World Mental Health Day (Oct 10th), Mental Health Awareness Week (May) or National Wellness Month (August)
The merchandise doesn’t have to be the focus. Think about what you’re trying to achieve first, then choose products that fit the campaign and the people receiving them.
Looking for ideas? Explore our Branded Wellness Products, or get in touch with our team and we’ll help you find products to suit your audience, budget and campaign.
