In this digital age it can be a struggle to get your message across in a unique and engaging manner, and this is where personalised branded gifts offer a world of tangible potential.
Why Choose Personalised Gifts To Promote Your Brand?
Personalised branded gifts are an easy and effective way to show your gratitude, whilst advertising your business, directly to your target audience.
There is nothing quite like opening a surprise gift; the rush of excitement and immediate gratification! In fact, scientists at the London Metropolitan University claim that opening a gift produces the same chemicals as being in love!
So when someone receives your branded gift, these happy hormones will be instantly associated with your business. You can even intensify this feeling by adding their individual name to the item!
This positive association with your brand means they are more likely to remember you when they or a friend/colleague need your products or services. Make sure you choose an item that resonates with your customer, and one they will really value and appreciate.
The Importance of Choosing the Right Gift
Selecting the right personalised gift is crucial in order to reap the benefits of corporate gifting.
You have a wide range of branded items to choose from that can be tailored to fit your brand values and image. There are also a number of ways to use branded gifts as part of your marketing strategy, including:
- To build brand awareness
- As a touchpoint in a prospect journey
- To reward loyal customers
- To show appreciation
- To recognise employee achievements
- To celebrate milestones
Once you have established what you want to achieve, think about who your recipient is.
Understanding Your Recipient
To ensure your personalised gift is meaningful, it’s important to know what matters to your recipient. What are their preferences and likes?
By choosing an item that is suited to and of interest to your recipient, you are much more likely to create a deeper, more emotional connection. This in turn will grow and develop your professional relationship.
Stay Ahead of Trends
Staying updated on the latest promotional trends can also help you remain relevant. With so many products to choose from, finding the perfect gift that aligns with your brand identity can be challenging.
This is where Steel City come in. As we work with promotional products on a daily basis, we are at the forefront of innovations in the sector and can advise you on the latest items. Keep reading to learn about the main product areas to choose from.
Personalised Gift Ideas
Pens
You can’t go far wrong with a branded pen. There are so many to choose from and they can be personalised in a colour and style that reflects your brands personality. Plus, pens will be seen anywhere your recipients go.
There are many promotional pens that can be branded with your logo and details with just a few clicks, at a low cost. They can be gifted to external clients as a company gift, or used as office stationery and stored for any period of time. If your company is environmentally conscious, an eco-friendly promotional pen is a must to reflect your green initiative.
See all our promotional pens here.
Mugs
Mugs are a popular branded gift used at work, school and home. Mugs whether ceramic or travel, will be well appreciated for their long-lasting reusability.
Not only are they used to get your daily coffee, tea and hot chocolate fix, but they can also double as pen holders or decorative mementos!
Selecting a quality mug to gift to your customers demonstrates that you value practical and well-made products, and they will serve as a reminder of your business each time they take a sip out of their personalised gift.
See all our branded mugs here.
Branded Notebooks
An item that adds practical value to your recipients lives is far more enticing than other attention-grabbing but less purpose-serving options. Despite the huge upsurge in technology, writing by hand still remains a hugely popular method of note-taking. So equipping existing clients and potential ones with the means of doing so will mark you out in their mind.
Notebooks offer a wide range of options for company branding. As well as customising the front cover with a tasteful design that reflects the values of your brand, you could also consider a variety of other methods like page inserts and colour matching ribbons to offer that personalised touch.
See all our branded notebooks here.
Branded Power Banks
You’d be hard pressed to find someone without a phone or tablet. So a power bank with your logo on is the ultimate useful item you could gift a client or employee. Branded logo power banks are a life saver for those out and about and are often compact so they’re easy to travel with.
They would particularly suit a a brand in the tech industry and would get extra kudos from any tech- savvy recipients.
Power banks create an opportunity for you to remind your customers and prospects of your company, through the devices they use daily. They can be easily customised with your contact information, logo, company name, or promotional message, and personalised to your client’s taste.
See our branded powerbanks here.
Branded Speakers
Bring joy to everyone at the office with a personalised speaker. Whether you want to have them in all meeting rooms or to put on desks, you will bring a smile to your employee’s faces with Bluetooth speakers branded with your logo.
They also make for a great gift to your customers and prospects. Whenever they pump up the volume and enjoy some feel-good music, they will be reminded of your business and generosity.
Personalised speakers offer freedom of flexibility when it comes to the actual specifications. You can choose the option that works best for your budget and target audience. There are various shapes, sizes, volume and functions as well as materials. With manufacturing advancements, there are even more sustainable options available now.
See all our branded speakers here.
Summary
Personalised gifts are the perfect tool to strengthen and nourish your business relationships. Not only will your recipient appreciate your generosity, but you will get a kick out of giving it too!
When chosen well, you can expect your gift to create a favourable association with your brand. This in turn can encourage brand loyalty and brand advocacy.
The best corporate gifts for clients are customised, and when you add that personal touch, your clients will feel truly appreciated and special.
Here at Steel City we’ve got an extensive range of branded merchandise, such as bags, mugs, speakers, pens and many other products just waiting for you to add that finishing touch. Simply select your favourite mug, or any other items from our website, click on ‘Quick Quote’ or ‘Free Visual’, upload your logo, confirm your requirements, and we’ll do the rest!
You may also be interested in our blog: Individually Named Promotional Products
Please note this post was originally posted in March 2023.
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