A 2020 marketing trend which has really come in to its own during the months of the Pandemic for many marketeers is to truly harness the power of personal marketing. Although the term has been batted around for a number of years, ramping up the tactics to support personalised marketing is now high on the agenda. It could be to personalise content marketing, online ads or getting more clever with chatbots.
Truly getting to know your customer and understanding their situation, and where they are in the buying process is essential to success. By presenting them with your services or products at the right time and place you are much more likely to make an impact.
With that in mind, have you thought about personalised individual name branded gifts? If chosen and timed wisely, they are a fantastic marketing tactic to engage and build relationships with your clients. Not only that, they could be the perfect welcome back to work gift, with everyone having their own personalised item, it will help to stop the spread of germs in the workplace.
We have a large range of products that can now be personalised with an individuals name; from enamel mugs, travel mugs and bottles to notebooks and pens. On a selection of items we are also able to offer individually boxed gifts sent to an individual address if your team or clients are working from home.
A Personalised Branded Gift Idea…
For our Christmas gift last year we chose abranded light up personalised power bank. The receivers name lights up when plugged in! There was also the option of having the gifts individually gift wrapped too. We received amazing feedback from our clients – the personalisation element wowed and really made us stand out! We now have a massive collection of light up branded gifts that can be personalised with a digital print options too. Why not get in touch to find out more?
With over a decade of design and marketing experience, Jennifer possesses a broad range of marketing expertise covering everything from event planning to digital marketing. Joining Steel City in 2015, Jennifer manages all areas of the company’s marketing, from writing creative content about promotional merchandise, managing social media activity to organising events and direct mail campaigns. Outside of work, Jennifer loves to try new recipes, keeping fit and spending time with her family. Linkedin