Why Use Promotional Gift Packaging?
Today marketing is all about seeing your brand from the customers point of view. Why do you matter to them? What makes your brand different and stand out? To establish a genuine client relationship with your brand, you need to give them a reason to choose you: show them how much you appreciate their custom.
There are multiple marketing techniques to use that make all the difference to your customer’s experience, and one of the most effective strategies is to give away branded gifts with unique, customised promotional packaging. It is a trend which has exploded during the Pandemic and with the growing number of people hybrid working. Many businesses want to connect with their client base or team in an uplifting, personal way. By sending your client or colleague a branded gift with personalised gift packaging, you are creating an exclusive experience especially made for them. It will instantly impress your recipient, and will help to solidify your relationship way beyond the traditional narratives of gift-giving.
You can tailor your gift packaging to suit your most valued customers and use your gift for specific occasions. Perhaps you want to launch a new product, or gift a welcome pack for new employees or clients, possibly even a corporate giftset to honour a timely celebration such as a seasonal offering, a fundraising event or a company anniversary. The possibilities are endless to help increase brand recognition and recall, but you need to form your creative stance by using gift packaging that will reflect your brand’s unique personality and convey your message effectively.
Examples of when you could use Gift Packs with Promotional Packaging:
- To reward and thank loyal clients
- To reward and thank colleagues
- To encourage wellbeing
- As a welcome for new staff
- As a welcome for new customers
- To welcome back employees to the office
- As an incentive
- Launch a new product or service
- Seasonal offering or promotion
- Fundraising pack or charity event
- To celebrate a company anniversary
- For a virtual event
- To promote your eco stance
This is not a fresh marketing strategy, but there are many different ways you can communicate to your audience effectively by using promotional gift packaging. Put yourself in your client’s shoes, how would they perceive your business with the message you are trying to convey? Do you want to come across as the fun and unique brand, or do you want to exemplify luxury and exclusivity? What is your unique selling point? The presentation of your gift and packaging will instantly answer those all-important questions.
There are so many options to consider that will help you stand out from your competitors overall. That is where Steel City come in! We have plenty of Care Packs, Client Acquisition Packs and Onboarding Welcoming Packs that exemplify the very best in promotional packaging to help kick-start your gift-giving journey. Our gift packaging will not only help to reflect the true values of your business, but they will maximise engagement and bring in more leads and revenue.
Promotional Gift Packaging is Cost-effective
Customised gift packaging is perfect in terms of cost flexibility. There are multiple printing and material options to choose from, as well as different sized gift packs available. You can read more on our blog: Bespoke Branded Gift Kits.
You can opt for a pillow pack with a simple branded sticker or printed belly band, right up to a full colour all over print with custom sleeve and domed branded sticker on a large gift box. The more cost-effective smaller promotional gift boxes with fewer items and less packaging still makes a statement. You can even just select our sustainable branded boxes and choose your own gifts. Or if budget allows, the larger sized gift boxes will really flaunt your promotional swag.
For instance, our Go Green Gift Box includes a ceramic travel mug, cork coaster, bamboo phone stand, recycled notebook and pen. All essential items made from sustainable materials at a very cost effective price, and they all come in a smart sustainable box. The minimalist approach to your packaging creates a sense of mystery before your clients open their gift. Demonstrate your generosity and thoughtfulness to your clients and they will remember you each time they take a sip from their branded cup!
For those wanting to go all out for their clients, our Genie Mighty Hamper Box packs an almighty promotional punch, supplied with a Chili Concept Calypso vacuum bottle, and lots of foodie treats. All presented in a large box with all-over full colour print, to maximise design space and make a bold statement before they unwrap your gift. Also available in white or brown Kraft cardboard.
Ample Opportunity to Make Your Designs Stand Out
Whichever size gift package you go for, make sure it aligns with your most favoured impression of your brand and emphasises your business characteristics. A brief company bio, contact details, and any links to promote your social media would suffice. Try not to overcrowd your packaging with unnecessary details that will distract from your brand’s intended message.
Consider how you want your custom box’s design and packaging material to look when selecting your promotional gift. Surprise your clients with something innovative by weaving your own story into the design, and incorporate your brand colours, fonts, and logo for familiarity.
Depending on the size of your promotional packaging, make sure to maximise your packaging design space strategically and let your brand’s personality flash. At Steel City, all artwork for our promotional gift packaging needs to be fully approved by you, to ensure your intended message and design reaches its full potential and appeals to both you and your clients’ taste.
There is Plenty of Alternative Promotional Packaging Available
You could add a touch of luxury to your promotional packaging that captures your company’s status, with a sleek and minimalist design that highlights premium material to really impress your clients. Our Bravado Norfolk Gift Set is supplied in a luxurious presentation box, in the colour black to signify exclusivity and luxuriousness. Including a soft feel PU card case with soft feel twist action ball pen; this gift set leaves a sophisticated impression of your brand. One that provides high-quality packaging and products.
Seasonal gift packaging can be used to incorporate some popular design elements and colours that are used throughout the many seasonal events taking place in the year, such as Easter, Valentine’s Day, Halloween, and Christmas. Offering something special to your client with personalised, themed touches will speak volumes about the quality of your products or services. This demonstrates that you pay extra attention to detail, with these small seasonal additions providing your clients with an experience you want them to remember you by.
Our Festive Gift Pack boasts just one seasonal example, a sustainably sourced card pillow pack, presented in festive, wintery themed packaging with a printed full colour pouch, chocolates, round Christmas ornament and pen. Not only does it help to spread your brand name, but it also helps to spread goodwill which your clients will appreciate from the charming packaging along with your unique branding message. There is also the option of switching out the bauble for a wireless charger in our Festive Technology Pillow Pack.
If you want to create a truly authentic unwrapping experience, there is an option (on specific promotional ranges) to have your branded items gift wrapped with seasonal wrapping paper! Get in touch with the team to find out which products we can offer this service on.
It Boosts Your Product and Brand Value
Overall, promotional gift packaging allows clients to connect with your brand in a tangible way and elevate your customer’s experience. It is the first thing your client will encounter when they receive your gift. So, be sure to arrange your promotional packaging, design, and products like you are telling a story. Create excitement with your eye-catching box and packaging designs, providing only the most valuable details and appropriately themed messages, which will leave your audience anticipating what you will come up with next.
The business landscape is shifting. With the rise in social media and online review sites, consumers now have even more ways to share their experiences with a product or business. If you can provide some meaningful and well thought out packaging for your client, you will boost both your product and brand value through increased social engagement. Steel City offers high-quality custom gift packaging that you can call your own, with many different options to choose from to suit all your packaging needs. So, get started now by clicking the link below and brandish that personal touch in your next marketing campaign.
https://steel-city.co.uk/contact-us/
Please note this has been updated since original post Sept 2022.
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