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View AllWhat is the “Marketing Mix”?
Last updated 14 Jul 2021
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By Jenni Burton
‘Marketing Mix’ is the term used for the set of tactics and actions – the strategy – a company uses to promote its brand or products. This strategy usually...
What is Relationship Marketing?
Last updated 22 Apr 2021
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By Jenni Burton
Connections and relationships are different things. Connections are easy – you can connect with almost anyone on the planet very quickly and easily via digital...
What is Direct Marketing?
Last updated 15 Apr 2021
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By Jenni Burton
Direct marketing is, as the name suggests, a more direct way of reaching out to clients and potential clients. In the old days, and often even today, those...
What is Branded Merchandise, and Why Is It Important?
Last updated 10 Mar 2021
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By Jenni Burton
What Is Branded Merchandise? Branded merchandise refers to products with a company’s logo or design printed, engraved, or embroidered on them to promote...
What is Branding and Why is it important?
Last updated 4 Mar 2021
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By Jenni Burton
What is a Brand and What is Branding? A brand is a way in which to identify one’s product or service. It often makes one product distinct from another similar...
Steel City’s Updated Privacy Policy
Last updated 22 May 2018
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By Jenni Burton
To ensure the information you share with us is safe, we have updated our privacy policy so that it meets the requirements set out by the new General Data...
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