Promotional seeds and plants are a unique and memorable way to align your brand with eco-conscious values. Whether you want to reflect your brands commitment to the environment and reducing waste, encourage health and wellbeing, or strengthen a message of growth and new beginnings, branded garden products offer a fresh, sustainable alternative to traditional giveaways.
At Steel City, we have a huge range of promotional plants and seeds, to suit a wide variety of budgets. From seedbombs, seeded promotional pencils and coasters, to brandable plant pots – there is an option for everyone, whether you’re green fingered or not! So here are just a handful of our best selling promotional seeds and plants:
Popular Promotional Seed Products
1. Seedsticks® in a Match Book Presenter
Benefits:
- UK-Made – means a lower carbon footprint.
- Neat and handy size to post out or add to other marketing material.
- Manufactured with 100% recycled greyboard and responsibly sourced wood from sustainably managed forests.
- Printed in full colour, inside and out, using eco-friendly veg and soy inks.
- Also available in a Small, Extra Small and Large size
- OR choose from a large range of bespoke shapes – from lightbulbs and cars to bees and hearts!
Get in touch and we can explore the whole range with you.
2. Express Seed Packets
Benefits:
- Lightweight and letterbox friendly.
- Affordable: perfect for anyone on a tighter budget.
- Ideal for mass giveaways at trade shows.
- Custom full-colour stickers with your business logo are placed onto the front of the seed packets.
- Choose from wildflower or mixed herb seeds. Both provide food and habitat for bees and other pollinating insects.
- All seed packets are foil-sealed to protect the seeds and give them a long shelf-life making them ideal for wholesale orders.
3. Seed Bombs
Benefits:
- UK-Made.
- Award winning, memorable branded plantable item.
- Encourage the planting of wildflowers and pollination for bees & butterflies.
- Particularly popular with garden centres, museums and heritage organisations.
- Wildflower Seed bombs are easy to grow – simply scatter on soil in a garden without the need of a pot.
- Choose from Seed balls, or bespoke shapes such as bees, musical instruments, stars and even paw prints!
You can also decide whether to present them in a plastic-free cardboard matchbox or reusable aluminium tin like below.
4. Rainballs
Benefits:
- Dazzle your customers with these brightly coloured Rainballs – a great way to attract attention.
- Made in the UK from recycled card and post-consumer recycled paper, embedded with wildflower seeds.
- You can choose from matchstick boxes or reusable aluminium tins, branded with your logo and marketing message.
Get in touch for more information.
5. Seeded Paper Bookmark Set
Benefits:
- A multi-use plantable paper promotional item, ensuring a lasting impression!
- This bookmark set makes a handy giveaway with a 13cm ruler design, sticky pad and 5 sticky notes in assorted colours.
- The bookmark is filled with red poppy seeds and can be planted after use.
- The paper used in this product is from responsibly sourced wood from sustainably managed forests.
6. Seeded Paper Coaster
Benefits:
- Lightweight, affordable and ideal for a mass giveaway or as part of a direct mail campaign.
- Made from post-consumer waste paper and biodegradable.
- You can choose from Poppies, Marguerite Daisies, Wildflowers, Basil, Parsley, Mixed Herbs, Carrots of Lettuce Mix. Which will be embedded into the paper.
- Easy to plant and watch your seeds and brand grow with your customer!
Click here for more details.
Get in touch with us to learn more about all the innovative seeded paper items available, including:
- Greeting cards
- Postcards
- Envelopes
- Business cards
- Sticky Notes
- Lanyards
- Wristbands
- Button Badges
- Wine Bottle Tags
- Swing Tags
All are a unique alternative to the traditional paper versions of these products.
7. Sprout® Pencil
Benefits:
- A novel promotional gift ideal to promote a message of growth and mindfulness through gardening.
- When you have finished using the pencil, simply turn it upside down and plant it in soil.
- There are 10 different non-GMO seeds to choose enclosed in a plant based seed capsule at the end of the pencil.
- The pencils will serve as name tags for the type of plants that you are growing.
- Made from FSC-certified or PEFC wood, the Sprout pencil can be engraved with your brand logo.
- You could even brand a hashtag or a message to promote being mindful.
- There is also the option to include branded packaging to help explain your marketing message and the merits of this sustainable branded gift.
8. Poppy Pencil
Like the Sprout® pencil, this version does not carry the brand name credentials, and is limited to one type of seed, but could be a good economical alternative. This wooden promotional pencil is available with poppy seeds encased in the top, which is biodegradable.
9. Desktop Tube Garden
Benefits:
- A neat way to promote urban gardening, and will fit on anyone’s desk or window ledge.
- Made in the UK.
- Choose from a herb seed mix (Parsley, chives and basil) or a wildflower mix (Forget-me-not, chamomile and poppy).
- Contains growing instructions, Seedsticks® and 3 organic dried soil coins.
- Encased in a 100% recyclable and recycled aluminium tube with screw top lid.
- Aluminium is a durable and sustainable metal, and recycling aluminium saves up to 95% of the energy needed to make aluminium from its raw materials.
10. Mini Greenhouse
Benefits:
- A smaller, wider tin than the desktop tube, which will also sit perfectly on any desk or window ledge.
- Complete with innovative seedball that will germinate in around 7-14 days.
- A reusable mini tin with lid, growing instructions and organic soil coin complete the kit.
- Printing available to the side and lid for maximum brand impact.
- Pouches can be bulk packed or sent individually by Royal Mail tracked 24 or 48hr service.
- Made in the UK.
Please get in touch with us to find out more.
11. Single Pot Wraps
Benefits:
- UK Made.
- Another small, lightweight and ideal urban gardening promotional item.
- Affordable with simplified branding and low MOQs. Each pot comes with a custom branded sticker showing your business logo and branding, which is placed on the individual wrap-around card packaging.
- You can have your brand engraved to the rim of the pot for a small additional cost.
- Includes a traditional terracotta clay pot, peat free coir pellets and a pack of 5 Seedsticks® and instructions; making it easy for your target market to ‘sow and grow’!
- Choose from either wildflower seeds or mixed herb seeds to suit campaign goals.
- The seeds take around 2 weeks to germinate and start to grow.
If you prefer a non-breakable version of this desktop plant pot – but with a similar look, you can opt for a 100% recycled plastic terracotta pot or a post-consumer bamboo pot in a range of bright colours. You may also want a branded box rather than a sleeve. All achievable!
Please get in touch with us to find out more.
12. Desktop Cube Gardens
Benefits:
- Decorative, with a natural ‘eco’ look.
- Ideal for offices, homes or schools.
- The wooden cube is 100% compostable making this a sustainable, eco-friendly promotional product and corporate gift.
- Custom-engraved with your brand to the side of the pot, with added personalisation (maybe your customers name?) available at a small additional cost.
- Complete with 5 Seedsticks® and a peat free coir pellet.
Please get in touch with us to find out more.
13. Micro Garden Growing Kit
Benefits:
- Letterbox friendly, ideal for remote employees or a direct mail campaign.
- A great branded solution which includes a choice of red cabbage, broccoli or radish which are ready to harvest in just 10 days.
- Made in the UK.
Please get in touch with us to find out more.
Popular Promotional Plants
1. Concrete Planted Pots
Benefits:
- A contemporary and stylish addition to any space.
- Made in the UK from recyclable and reusable concrete.
- You get a fully formed plant to tend to, rather than plantable seeds.
- Choose from a cactus, succulent, money plant or Christmas tree.
- Whether you opt for a small (60mm) or medium (90mm) size pot, you can have your logo or brand message printed or engraved.
Click here for more information.
2. Aluminium Planted Pots
Benefits:
- Modern and minimalist.
- Made in the UK from recyclable and reusable Aluminium.
- Choose from Matt Black of Off-White.
- Detailed print to one face.
- Plants available: Cactus, Christmas Tree, Succulent, Money Plant, Ginseng
- Available in small (60mm) or medium (90mm) size pots.
- Plants release oxygen into the atmosphere, absorb carbon dioxide and provide habitat and food for wildlife.
Click here for more information.
You can also pair your planted pot with a candle in a similar style, for a complete luxurious gift set. If you want it packaged, no problem. Have your brand printed directly onto the packaging or sleeve.
Why are plants and gardening good for us?
Bringing nature into our daily lives, spending more time in green spaces and keeping active can all help to cultivate a healthy mind and body. In fact gardening has been proven to increase our level of happiness and meaningfulness, and is on par with biking, walking or dining out. Simply by having a regular view of greenery has a beneficial impact on our wellbeing.
It’s no wonder then, that gardening has become a popular activity during and following the Pandemic; a catalyst for many to question how we spend our time, and seeking ways to help improve our mental and physical wellbeing.
With a vast amount of UK office workers choosing to spend part or all of their time working from home, it’s important for employers to ensure their remote workers are happy and healthy.
Why Choose Promotional Seeds and Plants?
1. Show their wellbeing matters to you.
By making promotional seeds or plants centre stage to your marketing campaign, you will be championing mindfulness and healthy wellbeing. As mentioned above, caring for and being around plants has many health benefits, including:
- Helps us to practice mindfulness.
- Improves our mood and make us feel happier.
- It’s an active hobby and so will release endorphins which can alleviate anxiety and depression.
- Helps self-esteem and confidence.
- Reduces stress levels and keeps blood pressure lower.
- Increases productivity (by up to 15%).
- Improves air quality.
2. Help the environment.
Plants absorb carbon dioxide and release oxygen, which creates a healthier environment to be in. If you want to promote your green credentials, and showcase your commitment to the environment, putting your brand on promotional seeds or plants is a direct and easy way to do so.
Increasingly, consumers are choosing brands who prioritise sustainability. So by gifting branded seed packets, plantable cards or engraved plant pots, rather than single-use giveaways, you will be demonstrating your commitment to reducing waste, and promoting a healthier planet.
3. Sow the seeds of success.
Of course, ‘planting a seed’ with promotional seeds and plants is also a clever and creative way to launch a new business, service or product. As your business or offering grows, so will the promotional plant offered to your target audience; a constant reminder of your brand.
4. Long-lasting brand exposure.
Unlike disposable promotional gifts, plants and seeds will continue to grow for months, if not years! Every time your customer or colleague waters their plant or sees it on their desk, they will be reminded of your brand and generosity. Plus, if office based, your contact details will be in easy reach for when they need your service or product.
This extended exposure makes seed-based promotional gifts a high-impact marketing tool.
5. Team building.
Promotional seeds and plants can be used as a vehicle for team bonding and building. Planting the seeds as a group activity, or running a friendly growing competition between colleagues can help us to connect and build relationships. This in turn will improve morale and general wellbeing.
6. Versatile end uses.
Promotional seeds and plants are a versatile gift and can be used for various marketing campaigns, such as:
- Corporate Gifts: Show appreciation to clients and employees with a thoughtful, eco-friendly gesture.
- Trade Shows & Events: Hand out branded seed packets as unique giveaways that stand out.
- Seasonal Promotions: Align your marketing efforts with spring planting seasons or environmental movements.
- Retail Promotions: Encourage sustainability by including a free plantable product with purchases.
- New Product or Service Launches: Create a strong message or growth and innovation with a seeded gift.
Tips to Maximise your Impact
Choose the right item for your target market:
If your customer or colleague is office-based, then a desktop garden, seeded stationery or planted pot could sit on their desk and be in their line of vision on a daily basis. Items like Seedsticks® seedpacks or seed bombs would work well for educational settings, charities, hybrid or remote workers for example, who have access to outdoor green spaces. You will want to also consider the type of seed you select, based on popularity and how easy it is to grow. If you are sending a herb like basil, could you include a recipe?
Add a personal touch:
Think about adding a personal note or add an individual’s name to the item. This will show your recipient that the act of giving the gift is a special and thoughtful one. It will emphasise that you value them as a customer or colleague, as well as your committment to sustainability.
Leverage social media:
Encourage your recipients to share photographs or videos of their growing plants. You could include a branded hashtag. This will help to boost your online engagement and brand visibility.
Spend time on your design:
Choose colours that will reflect your brand and the eco-friendly marketing message. Make your message clear, simple and eye-catching. Include any call to actions in your packaging such your contact details and relevant campaign hashtags. You could also include a QR code to your website or landing page, which will help you to connect your physical and digital marketing efforts.
If you would like more help on measuring your efforts, have a look at our Direct Mail Analytics Blog.
Promotional seeds and plants are the ideal choice to promote wellbeing, embrace your eco-credentials and create long-lasting brand visibility.
Looking for custom-branded plant promotional products? Get in touch and we can guide you to the perfect item, and help you grow your brand—literally!
Read Next: Mental Health Wellbeing Gift Packs For Your Employees
Last Updated: 12.02.2025
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