Events are the ideal platform to project your brand and influence across to your intended audience. There are so many ways you can promote your brand through online and offline resources. By using promotional event merchandise, you can achieve both to reach out to more people at your next event.
Not only is event merchandise long-lasting and memorable, but it also helps to keep your brand front and centre in your guests minds long after the occasion has concluded. So why not delve into our top tips for promotional success and explore just some of the various promotional merchandise options available that help to reflect the values of your business, maximise engagement and bring in more leads and revenue.
Our 5 Top Tips For Successful Event Merchandising
1. Implement Social Media Contests
Undoubtedly, social media is one of the most easily accessible platforms on most smart devices. It plays a significant role in connecting people and developing relationships. Creating a contest to win your new promotional products is a fun way to help you develop those connections with customers to help generate excitement and traffic to your next event. Use taglines and creative hashtags to generate conversation and get your potential attendees in with the chance to win some free promotional merchandise and boost your guestlist.
2. Use Event Merchandising Giveaways
Merchandise giveaways are the most efficient technique to drive brand awareness that extends beyond the day of your event. From T-Shirts, Tote Bags, to Notebooks, and Water Bottles or Travel Mugs (to name but a few), your clients will love a freebie, so when attendees brandish your merchandise, it becomes a powerful endorsement of your brand that ensures continued exposure.
Your attendees want to build up their business relationships as much as you do, and they need a way to highlight their support. These giveaways provide them with a way to support the event and solidifies the connection between your brand and your audience. Think about what products would be most useful to your audience and what you want these products to remind them of.
For more inspiration, you may be interested in our Best Promotional Items Ideas blog.
3. Business Cards
Business cards are crucial to hand out at any event so that your potential clients always have your contact information. Events are all about networking, so it is only fitting you have the corresponding event merch to go with it. Go for the most vibrant business card that provides all your necessary business information, and a good subject line to attract the reader. Always make sure to highlight the name of your company, your phone number and email, as well as any other contact info you think is relevant. For even more swag, try out some Business Card Holders to really make your information flash.
As a tasty alternative, you could also provide your clients with an Edible Logo presented with your contact information. Apply a QR code to your wrapping that takes them straight to your website and capture form to secure their details. A great incentive to build up your guestlist, whilst catering to your client’s sweet tooth.
4. Consider Using Sustainable Event Merchandise
As consumers have increasingly become more socially conscious, going green is now an expectation. By using sustainable, Eco-Friendly, and recycled promotional merchandise you will impress your guests and send out a clear message that you care about the environment. Eco-friendly alternatives are available across most of our inventory, all ready to have your logo printed to take that forward-thinking approach to your next event. From cardboard and PET to biodegradable materials such as cotton and bamboo, there is plenty of recycled materials at your disposal.
See our Best Recycled Promotional Products here.
5. Grab Full Attention
Most of your attendees have a different purpose for visiting your event, so rather than trying to do the impossible and cater to every individual, why not navigate their attention towards you by choosing brightly coloured and unique merchandise.
Perhaps provide them with something to represent you at the event, such as a uniquely designed water bottle or a quirky tote bag. As well as providing potential clients with a human face to your company, this merchandise helps to boost your stand/booth and create a strong, visual presence. Chances are you will be amongst many other competitors, all wanting to achieve the same goals of brand awareness, lead generation, sales and much more, so always be one step ahead!
Corporate event season is upon us! The above ideas are just some of the options available, there is plenty more to choose from that guarantee promotional success at your next event. Why not contact our marketing team here at Steel City? We work with clients who have planned events for a range of purposes. Not only will we help you to achieve your event goals, but we will also share the latest trends in event merchandise, and promotional materials. Our extensive knowledge and promotional inventory will help to support potential new clients and ignite new business relationships.
Be sure to contact us by clicking the link below!
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