When planning your promotional marketing campaigns, the aim is to be impactful and memorable to the recipient. Creative ideas for your promotional giveaways will turn heads, and trying something new is what’s going to get clients talking about your brand. With so many promotional merchandise options out there, kick-start your campaign with creative promotional products that are unique and innovative.
When attending tradeshows, promotional product marketing is essential and to truly stand out from a crowd of competitors, creative ideas are a must. Take some inspiration from our list of ideas for creative promotional products you can implement into your next marketing campaign and distribute at future events.
Creative Promotional Products: Mint Containers
Mint containers are small pocket-sized creative promotional products that can be handed out to market your business and designed specifically to your brands identity. These promotional treats are incredibly popular items and a cost-effective method of marketing to your clients.
With uniquely shaped containers to represent your services recipients will know exactly what is being advertised to them when feasting on these tasty promotional treats. With 92% of people visiting corporate tradeshows to discover new products according to (CEIR) the creativity behind this promotional product is bound to draw a crowd to your stand.
View more mint containers here.
Creative Promotional Products: Wireless Earbuds
The popularity of wireless headphones has skyrocketed with them now becoming one of the most popular promotional merchandise options out there. Due to the rise of smartphones and wireless technology the demand for wireless promotional earbuds is now at an all-time high with many smartphones scrapping traditional audio jacks. Wireless earbuds are now part of most people’s daily life making great products for on the go marketing of your brand.
Consider expanding your marketing into more creative promotional products and begin targeting tech lovers by adding wireless earbuds into your marketing strategies. If your business resides in the tech, music, movie, or audiobook sectors then these products are great for your next campaign. With this increasingly expanding technology and many people transitioning from wired to wireless headphones, these are now the promotional merchandise your business should be distributing.
View more wireless earbuds here.
Creative Promotional Products: Branded Cupcakes
When considering more creative promotional products, cupcakes allow your brand to truly express itself in a colourful and tasty way to clients. If your business has plans to attend any upcoming exhibitions, conferences, or events then distributing branded snacks is a tried and tested method of drawing in a crowd.
Stamping your brand identity onto some creative treats is not only visually appealing but a great way to reward clients and obtain new ones with a gift they’re bound to value. Whether your business is celebrating a milestone or simple acknowledging your clients, these creative promotional products ensure your brand makes a lasting impression.
Remember that choosing the right product is key to your reputation with 72% of people saying a brands reputation is reflected in the quality of the promotional items. So be sure to choose high-quality branded cupcakes that a consumer will love from our link below.
View our branded cupcakes here.
Creative Promotional Products: Bluetooth Speakers
Today many people take their music with them on the go but playing this to large gatherings for parties and events from their smartphone speaker just doesn’t quite cut it. This is where wireless Bluetooth speakers come in allowing recipients to take the party with them no matter where they are. The portability of this promotional product will also see your brand advertised on the go for conferences and presentations spreading your brands awareness into more corporate gatherings.
Bluetooth speakers are a unique promotional product and will be sure to get clients talking at any events or get-together about your brand. With a quarter of all businesses saying that offering promotional gifts to prospective clients has generated new leads, you want to be sure you’re gifting high-quality and unique promotional merchandise. Discover some great quality options for Bluetooth speakers to distribute from the link below.
View more Bluetooth speakers here.
Creative Promotional Products: Stress balls
When distributing promotional gifts to office-based workplaces a branded stress ball is a fun and creative option for your marketing strategy. Work-related stress can affect all of us, so these handy promotional gifts are not only useful but also considerate giveaways. Stress balls are affordable items that come in a variety of unique shapes and sizes making them great creative promotional products.
An important feature of promotional products is the usefulness they provide to the recipient which determines the frequency of your brands exposure. With an eye-catching design these functional promotional products will be sure to inject your brands name into office conversations.
Furthermore, studies have found that fidgeting with objects such as stress balls can boost productivity helping employees with work related tasks. This is another great reason to invest in some of these creative promotional products for your clients or employees from the link below.
View more promotional stress balls here.
You may also be interested in our blog: Wellbeing and Mental Health Promotional Products
Creative Promotional Products: Golf Accessories
Promotional golf merchandise is a popular corporate gift to giveaway to clients and a perfect way of building stronger relationships. Many businesses attend corporate golf events or combine meetings with a session at the golf course, meaning creative golf promotional products will also be advertising your brand to other businesses and potential clients.
As a high-quality and functional promotional gift, recipients will be sure to appreciate this memorable gesture whilst showcasing your brands image at their next golfing event. Golf is also an incredibly popular sport around the United Kingdom with England having the most registered golfers and most courses in Europe meaning there’s a large demand for promotional golf accessories.
View more golf accessories here.
Why Advertise Through Creative Promotional Products?
If you want your brand to stand out and turn heads at your next event or campaign, it’s important to inject unique and creative ideas into your promotional marketing. You can leave a real, lasting impression on recipients if you think outside the box with your merchandise. And the more useful an item is, the more likely your brand will be recognised and called upon. Try some of these creative promotional products from our list above, and surprise your clients with unique giveaways, or discover more interesting items on our spark ideas page.
In the UK 95% of businesses consider corporate giveaways vital to their business strategies with two thirds of British businesses gifting to their clients throughout the year. This means to stand out from competitors differentiating yourself is key. Knowing the three most popular promotional products are writing instruments, t-shirts, and drinkware, you could either look to invest in new products or inventive ideas in these product areas, (i.e. new materials, new branding styles, eco-friendly versions) or consider venturing away to something completely different and unique.
Tips for Choosing a Creative Promotional Product
Know your audience.
It may save you money to purchase promotional products in bulk, but if you choose smaller groups of items to target different audiences, it will be much more effective. Think whether the branded item will suit all your clients or not. For example, an office based recipient will appreciate branded stationery, whereas someone based at home may not have much use for it and may prefer an item for the home. In some cases there will be scope for cross marketing the same product. For example branded sweets or cakes would be appreciated by an array of people. Sending the same promotional items to different markets can also be tailored in their delivery and presentation, think about how best to give away your branded items to different audiences.
Add a voice to your brand.
A tag line added to your branding on your promotional product can provide reasoning as to why the customer has received the item. An estate agency could use a cable tidy as a creative promotional product branding the tagline ‘need some more room?’ next to their logo. A holiday villa rental company could target their UK based customers by sending them a free mug printed with ‘Tired of feeling like this? Book a villa…’. Now that would give them something to think about when they sip their cup of coffee before work. Think what would get you and your colleagues talking.
Keep up to date.
For an idea to jump out at you, try to keep up to date with the latest promotional product trends and items. You are unlikely to be aware of all the creative promotional products that are out there – there are so many, and new items are constantly being brought to the market! Why not subscribe to our weekly e-shots to be kept up to date with new and exciting ideas? You can follow us on our social media channels too, see the links in the footer below.
At Steel City Marketing, we pride ourselves in being able to source everything from the weird to the wonderful, so challenge us today! Think of a marketing concept for your campaign, and we will find something that can work for you and your brand.
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