Are you looking for the perfect Winter Promotional Items? Do you want to promote your company with a seasonal gift that will keep on giving for months after the initial investment is made? Well, you’ve come to the right place!
From umbrellas and insulated travel mugs, to waterproof jackets, snuggly socks, scarves, blankets and winter jumpers; we can guide you to the perfect seasonal gift emblazoned with your company logo. In this blog we have chosen 5 of our favourite, fantastic value, useful and handy winter promotional gifts. We hope these will help you to spark ideas for your next marketing campaign.
5 of Our Favourite Winter Branded Items
1. Promotional Lip Balm
Cracked sore lips are often a winter complaint. Why not provide your clients with a life saving (ok a bit dramatic there!) branded lip balm? They are such a popular promotional giveaway! Whenever we do an event, they are always the first items to be picked up and kept. You can rest assured that your brand and message will be seen multiple times a day with a promotional lip balm. They are a small, handy item, that will be kept on the person, within easy reach just when they need to source your service or product!
2. Promotional Torch
With dark evenings and mornings, a pocket branded torch is a handy winter promotional gift. The branded torch pictured above is great value and available in a wide range of colours. You are bound to find a branded torch that suits your company branding and your marketing budget. We can even supply torches that light up with your logo, branded Maglite LED torches and projector torches too! Get in touch with us for more information.
See our full range of Torches here.
3. Promotional Mints
Having a pocket sized promotional tin of mints on hand during the winter months is always wise – who knows how long you may be held up with road closures and traffic jams due to poor weather! Promotional mints can come in any shaped tin or packet depending on your budget and styling. We rather like branding tins, as they are more likely to be kept and reused.
See our full range of Mints here.
4. Promotional Beanie
Winter apparel is essential during the colder months. Gloves, scarves, and hats can all be printed or embroidered with your company logo. One of the most popular promotional apparel items during the winter months is the beanie. They have a high perceived value if you get the branding on point, and are an exceptionally practical gift, sure to make a big impact with the receiver. Beanies are especially useful for the construction industry, or those who are mainly outdoors. Choose from a range of knitted styles, add a bobble, turn up or roll down and you can even opt for recycled rPET beanies.
See our full range of beanies here.
5. Promotional Ice Scraper
Who could forget the humble branded ice scraper?! Such a simple yet useful promotional business gift. You could even incorporate an ice scraper into a emergency car gift pack, with branded hand warmers and first aid kits.
If being eco-friendly is top of the agenda, you are on to a winner with the featured ice scraper above, which is made from rHIPs.b, a proprietary recycled plastic. It not only is a handy pocket size, it has a detachable trolley coin too. We also have antimicrobial ice scrapers which help to stop the spread of germs.
See our full range of ice scrapers here.
Why Choose A Winter Gift?
Winter is a wonderful time of year to both promote your company, and connect with customers and employees on a personal level. By choosing a winter promotional item, you will:
- Spread cheer during these colder months.
- Make your brand more memorable.
- Show your appreciation and reward those loyal to you.
- Make your brand stand out with new potential clients.
- Practical items will be used throughout the season and beyond.
With 89% able to recall a company who have given them a branded gift, it is likely that your message will stay in your clients mind well past the winter months.
Festive Winter Items
If you are looking to inject a little personality and fun this winter season in your marketing, you could opt for a novelty giveaway. With the run up to Christmas, you could give out branded chocolate advent calendars, baubles and decorations, even Christmas jumpers, socks and Santa hats. These kind of promotional gifts will bring a smile to the receivers face and are extremely shareable on social media. They also make for an excellent competition prize or to drive attention at an event or exhibition.
Check out our Corporate Christmas Gift Ideas here.
Tips for Choosing A Seasonal Item
1. Think About The Receiver
Who is your target audience? What is their demographic, their interests and preferences? Choose an item that reflects the lifestyle of the receiver.
2. Is it Relevant?
Pick an item which is suitable for the winter months. For example, warm and cosy promotional apparel to keep the receiver comfortable in the cold weather. Or maybe your audience participate in winter sports and an item which is useful to their sport would be relevant.
3. Is it Useful?
Choose a promotional gift which will ease your clients life. A practical and useful item will be utilised on a regular basis throughout the winter. Products such as travel mugs or lip balms will be used time and time again, meaning you will increase your cost per impression and make the most of your marketing expenditure.
4. Know Your Budget
By setting a budget, the job of choosing an item which is affordable will be much easier. There are hundreds of items suitable for the winter season, that can be branded with your logo. We are here to help guide you to a range of ideas which will fit within your budget and suit your brand identity and marketing campaign message.
5. Match Your Brand Image
It is so important to align the gift with your brand image. The type of item you choose should marry well with your company ethos, and be an extension of your marketing. Whether you choose to be big and bold with a printed logo, subtle and elegant, or somewhere in between; different promotional items provide various branding opportunities and styles.
Choosing a promotional gift takes thought and planning, but it’s an superb way to make a lasting impression on your clients. By considering the above tips, you’ll be able to select the perfect item that both promotes your brand and resonates with your customers.
Do you want more promotional gift ideas? We can help! We are a team of award winning promotional experts and over 40 years BPMA member. Contact us today for a non-salesy chat.
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