Why Branded Merchandise?

Here at Steel City we are fully-fledged promotional products geeks.  We passionately believe that tangible items within a brands marketing activity will not only boost the campaign but also provide a return on investment.

Marketing is now multi-faceted.  We are bombarded with advertising whether it be TV or bus adverts, magazine adverts, website banners, social media, sponsored adverts and content marketing. Technology advancements mean there is a strong pull for marketers to focus on digital and online marketing to ensure the brands message is heard.

However, it is evident that customers make deeper, emotional associations with your brand if they receive a personalised, useful gift with a clear call to action.  By using a branded item, you are getting in front of your clients, with something more meaningful than say a web banner or an advert in a magazine.

Research carried out by the BPMA demonstrates the impact branded products can have as a marketing medium.  96% of customers believe that promotional products increase brand awareness and 87% advised they kept a promotional item for longer than a year.  

Even though purchasing branded merchandise may initially seem like a high expenditure, the longevity of the product will potentially make it a better use of budget than something more fleeting. We call this “cost per impression”. For example, how many times will your phone number be seen on a mug in its lifetime of use versus an advert in a paper?

With 83% of people purchasing products or services from companies that have provided branded merchandise to them, by investing in a useful promotional item targeted at your client base, you will see a positive impact on your ROI.  This is backed up by the fact that 7 in 10 marketers use promotional products to raise brand awareness.

So whether it be as part of a direct mail campaign, a gift to loyal clients or an exhibition freebie, promotional products are a fantastic way to gain exposure, engage with your clients and hence impact positively on your ROI.

Interested in a free consultation? Contact the team here