Branded Giveaways

Promotional Event Giveaway Products

It’s very common for companies to hand out promotional items printed with their company logo at events, sometimes known as company swag.

Conferences and exhibitions can be very competitive when it comes to the number of businesses hoping to capture the attention of delegates. Therefore, it’s so important to opt for high-quality promotional items that stand out from the rest. It’s also wise to invest in the right decorative items to help you win the attention of those passing your stall. Bespoke banners, bunting and balloons can all give your stall the wow factor. You can hand out all kinds of interesting items to those that pass by your stall, including personalized stress balls, branded wristbands, fridge magnets and more. You don’t have to spend a great deal of money on printed merchandise to win the attention of event attendees.

Now that lockdown is over, events like exhibitions and conferences are back in full swing. Now is the perfect time to invest in bespoke promotional goods to help you communicate your message. By purchasing quality eye-catching promotional materials, you can generate lucrative future business for your brand, with the effects lasting for long after the event has come to a close, providing long-term advertising for as long as people use the freebies and samples you gave them.

No matter who your target customers are or how much you have to spend, a quality promotional gifts and décor company should be able to help you achieve your aims. Promotional items are available to help you create long-term loyalty and help you stand out from your competitors. Other items that have become more popular recently have included custom badges, teddy bears, and silicone wristbands.

Types of Giveaway Items

Before you go ahead and purchase your promotional items, it’s important to think about who your target demographic is, and which goods will appeal to them.

If you are planning an event, you could even think of a special theme to capture the attention of your audience. Once you have settled on a theme, you can start purchasing promotional items that fit in with it. There are balloon and bunting designs available to fit all kinds of themes.

Cheaper options for giveaway items include pens and pencils, keyrings, and USB sticks.

Other options include branded drinkware like mugs and water bottles, as well as folders, notebooks, coasters and exhibition bags.

Clothing is also excellent for giveaways, from smaller items like hats, to larger items like t-shirts and sweatshirts/hoodies.

More premium options for event giveaways include umbrellas, and gadgets like speakers, headphones, wireless chargers, and power banks.

Even if you are exhibiting in a crowded space, choosing the right kind of eye-catching branded merchandise can draw eyes away from your competitors and onto your stall. Bespoke banners, bunting and balloons can help you create a considerable amount of visibility in a busy environment. What’s more, is that many of these items are reusable, so you don’t need to simply throw them away once you have finished with them. This is great for both the environment and your budget. If you’re exhibiting outdoors, you can even invest in a branded gazebo that draws a great deal of attention to your logo and will keep your team protected from the elements at the same time.

Related: Eco-Friendly Promotional Products

Name Badges & Lanyards for Conferences

Investing in promotional name badges and lanyards is a great way to ensure you’re representing your brand well at a promotional event. These items can give you and your team a professional edge and ensure that you are instantly recognisable to potential clients and customers. Metal and hanging clip name badges are both popular options. Lanyards come in various forms, and natural cotton and antibacterial lanyards have been big sellers over recent years.

FAQs

Why are event giveaways so effective for marketing brands?

Corporate event giveaways ensure your brand stands out at big events and ensure you stay on the minds of your potential customers long after the event has come to a close. People tend to look om brands that offer them something for free very fondly. By providing your potential customers with promotional items, you can create a valuable sense of brand loyalty which means it’s more likely that they will choose you next time they need the kind of products and services that you’re offering.

Related: Luxury Corporate Gifts

Should I invest in promotional items if I’m planning a virtual event?

Even if your event is taking place online rather than offline, you can still send out promotional items to your recipients before or after the big occasion. This can get your brand on the minds of your customers and help you stand out from your competitors considerably.

What are the main uses for event giveaways?

Promotional giveaways are commonly handed out at trade shows and exhibitions in-person. If you are promoting your brand at a big event, handing out promotional merchandise is a great way to create a powerful impression and keep your company in the minds of potential customers. If you’re organising a virtual event, you can send gifts to attendees beforehand to create a buzz around the occasion. You can also provide gifts after the event to thank potential customers for attending it. This can build up powerful positive associations around your brand.

What are the most popular types of branded event merchandise?

Some of the most popular kinds of branded event merchandise you can purchase include branded lanyards, which are perfect for events as well as in-store environments. Promotional wristbands are very useful as they can be used as alternatives to tickets and can be worn after the event to create more brand exposure. Branded chocolates and sweets can help you create a powerful sense of brand loyalty,  whilst branded stress balls are a classic promotional merchandise option. Promotional teddy bears can help you create warm associations around your brand, and colourful balloons and banners can help you create a big presence at whatever event you’re attending.

Other popular promotional event giveaways include branded button badges, mint cards and silicone wristbands. Carrier bags are also a great choice for events as they allow people to carry promotional gifts with ease, whilst branded metal straws are great for hospitality settings.

Which colours are giveaways available in?

Promotional gifts are available in a host of colours. You shouldn’t struggle to find something that’s a perfect match for your branding. It’s even possible to have some products Pantone-matched to create a truly unique look.

I need something truly distinctive for my marketing campaign, what can I do?

If you can’t find what you’re looking for on our website, then contact us, and we may be able to source something for you.

Is merchandise available for digital conferences?

Since lockdown, it’s increasingly common for companies to organise online and virtual conferences. If you want to reward attendees of these events with useful items, it’s best to look for products that you can easily post out to them. This may mean choosing smaller items that can easily fit through their letterboxes. These items can be sent out to your recipients before and after the event.

Can my logo be printed full-colour on merchandise?

Yes your logo can be printed in full-colour on all event giveaways.

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HIGHLIGHTED TEAM MEMBER

Jennifer Burton | Marketing Executive

With over a decade of design and marketing experience, Jennifer possesses a broad range of marketing expertise covering everything from event planning to digital marketing. Joining Steel City in 2015, Jennifer manages all areas of the company’s marketing, from writing creative content about promotional merchandise, managing social media activity to organising events and direct mail campaigns. Outside of work, Jennifer loves to try new recipes, keeping fit and spending time with her family.

Linkedin | Email: [email protected]

You can meet the rest of the team here.