From sunglasses, flip flops and bottle openers to parasols and marquees, we have a vast collection of summer business gifts that can be branded with your company logo, marketing message and contact details. From best-selling summer promo, to new and novel ideas to catch attention, we are certain their is an option to suit your budget, time restraints and marketing campaign.
Below you will find a selection of popular summer promotional products, to surprise and treat your customers or team with:
1. Personalised Water Bottles
It is important to keep hydrated during warmer weather, especially when exercising.
Whether you are promoting a wellbeing campaign, or wanting to demonstrate your eco ethics with a reusable item; personalised bottles are a popular way to keep your brand in the hands of your customer.
A durable, useful water bottle, branded with your marketing message and call to action is bound to impress. You could even personalise your bottle with individual names to create an extra special touch.
Why not link the idea of being on holiday at the seaside, with these bottles made from Prevented Ocean Plastic! One way to help pollution at our beaches and oceans.
2. Custom Beach Towels
When you think of the summer time, does a beach pop into your mind?! An essential item you need for a comfortable beach trip is a beach towel.
Custom towels with your brand’s logo or message, is fun and dynamic way to promote your brand during the summer. Your design can be printed right up to the edge, in vibrant colours.
3. Branded Sunglasses
The classic summer promotional item – branded sunglasses! Whether the sun shines or not, promotional sunglasses are a conversational and practical giveaway which can inject personality into your marketing.
Depending on your budget, there is a huge range of sunglasses made from different materials, finishes and colours you can choose from.
4. Eco-Friendly Tote Bags
Practical and versatile, a reusable tote bag made from sustainable materials, is a popular event giveaway to promote your company.
They can be used for a number of occasions, from trips to the beach and shopping trips, to carrying promotional materials at trade shows.
Not only are they useful, but showcase your commitment to the environment.
5. Custom Flip Flops
Let’s not forget the essential summer clothing item – flip flops! Perfect for days at the beach, camping trips, pool parties or just relaxing around the house. Flip flops can be printed with your logo and brand message, providing excellent brand exposure with every step your customer takes!
Contact Us for prices and visuals on Branded Flip Flops here.
6. Insulated Travel Mugs
The perfect companion for any trip – branded travel mugs, cups and flasks are a must for any camping holiday or outdoor adventure! They would even keep you warm on a cooler summer evening in the park or garden! Pair with a branded picnic blanket to make for a comfortable and memorable occasion.
7. Branded Caps and Hats
A summer hat or cap with your logo on will impress your customers, especially if designed with a retail look. Or you could go down the humorous or quirky route, creating a viral sensation!
Either way, branded headwear offers the practical advantage of keeping your customers cool and protected from the sun. Plus, they are the perfect walking advertising billboard for your company!
8. Branded Sunscreen
A vital item for the summer sun is sunscreen. Providing branded sun care items such as sun cream lotion, sun block and lip balm will protect your customer from harmful UV rays whilst promoting your company.
Read our Sunscreen and Suncare Items Blog for more ideas.
9. Beach Balls
With a large area for your brand logo, beach balls will bring the fun to your summer marketing campaign and ensure maximum visibility of your brand. A great giveaway for outdoor events and handy for any trips to the beach, pool or picnics in the park.
10. Promotional Cooler Lunch Bags
Whether enjoying a picnic in the garden, park or when away, a branded cooler lunch bag is an essential and incredibly useful item. As well as providing your customers with a way to keep their drinks and food cool, a promotional cooler bag has plenty of space for your logo and marketing message.
11. Promotional Frisbees
A fun marketing idea to make the most of the summer weather is with a branded game or sports gift, such as a promotional frisbee.
Frisbees are a great way to get your brands culture across to your target market, and make sure your brand is remembered with a smile. They offer excellent visibility in outdoor spaces such as beaches and parks.
12. Parasols, Marquees and Deck Chairs
Help your customers feel at ease at your next outdoor event with quality outdoor furniture like parasols, marquees and deck chairs branded up with your company logo. Particularly if you are in the hospitality sector, promotional outdoor furniture will convey a professional, uniform brand image.
Similarly, if you work in an office or workplace, these kind of outdoor promotional items will help to create a ‘holiday feel’ to your outdoor area! If you want something a little different, how about bean bag chairs and stools, or even hammocks all branded up with your design?
13. Drink Accessories
Hot weather calls out for cool refreshing drinks, and so branded drink accessories are a handy gift for your customers. Make sure your they are never without a bottle opener (or keyring bottle opener!), create a wow moment with a branded cocktail set, or send out an eco message with our reusable branded straws, cocktail stirrers and cup covers.
14. BBQ Products
So many of us enjoy BBQ’s as a way to relax and be with friends and family during the summer months. Make your brand centre-stage at any BBQ gathering, with a personalise apron, a set of branded BBQ utensils, or even outdoor glasses and crockery!
All of our BBQ branded gifts have a retail look and style, and will ensure your brand gets a sizzling reaction from any customer or colleague.
If you are planning a BBQ event for clients or the community, you may also want to invest in a branded marquee or parasol to create areas of shade and shelter.
15. Bluetooth Speakers
Any BBQ or picnic needs atmosphere, and music is the answer! There are some amazingly good quality branded speakers available these days, which will make any outdoor occasion sound better (plus they can double up and be used in the office too).
Branded gadgets like speakers and headphones have a high perceived value, and will last much longer than just the summer season.
16. Branded Torches
An essential for any camping trip or evening stroll on the beach or in the countryside – a torch!
From exceptional value LED torch keyrings to more substantial branded head torches and gift packaged engraved torches, there are many styles of torches to make sure your brand stays in the spotlight!
Why are summer promotional products effective for marketing?
1. Align with the positive vibes of summer
The warm weather and longer days tend to raise the spirits and reduce stress. When the sun shines, we associate it with happy times – going to garden parties, to the park or natural beauty spots, watching sports or exercising, holidays and festivals to name but a few.
So, by promoting your services or products during the summer with seasonal branded merchandise, you can align your brand with when people are happier! By selecting a timely item that will be used during a summer activity, you can ensure that your brand is at the front of your target markets mind throughout the summer season.
2. Create genuine touchpoints
A promotional summer product that will make the receivers free time feel that little bit more special, will help to create genuine, valued, business relationships.
The key is to get your brands image across with the promotional item, whether it highlight your fun and humorous side, or your dedication to quality with a high perceived value gift.
3. Practical and useful
Items that are frequently used in the summer season like sunglasses, water bottles and hats are ideal as a promotional gift. Relevant and useful, they provide a great opportunity to maximise your brand exposure.
If you are concerned that your summer promotional gift will be discarded once the sun stops shining, rest assured there is a huge variety of versatile merchandise that will be kept and re-used well after the summer season.
What are the best summer promotional products for outdoor events?
Alongside outdoor furniture like marquees; practical items such as sun cream, bottle opener keyrings and cooler bags are useful and offer high visibility for your brand. Giveaway items like beach balls, frisbees and cocktail stirrers would be ideal to inject a bit of fun to your outdoor event.
How can I choose the right summer promotional products for my business?
Make sure you start with your target market. What are their interests and what do they do in the summer months? By thinking about these factors, you can choose an item that is both practical and appreciated. For example, personalised water bottles for people who like to exercise, or Bluetooth speakers for those who like to party!
Consider items that reflects your brand ethos and image. Do you want a sustainable item that showcases your green credentials? Does it need to be in your brand colours or a sleek and stylish item?
How can I maximise the impact of my summer promotional products?
Don’t just use your promotional summer gifts for one occasion, consider a multi-targeted approach. Use them in your summer marketing campaigns, distribute at events, and offer them as order incentives or rewards.
You could consider bundling products to create an even bigger impact and wow factor. For example, a beach bag pack including: cooler lunch bag, beach ball, sunscreen, sunglasses and beach towel!
Also make sure you choose an item that will best showcase your brand and logo. The size of your branding area should be large enough to display your logo and call to action.
Conclusion
By using Summer Promotional Products as a marketing tactic, you can effectively boost your brand’s visibility, make impactful impressions and nurture your business relationships.
Choose items that are relevant to the season and offer practical value to your target audience. With the right summer branded gift, you can enjoy increased brand exposure throughout the summer and beyond.
If you are wanting an all in one summer gift pack with multiple items, readymade for sending out directly to your clients or team, please do get in touch and we can share with you some ideas.
Read Next: Branded Sunscreen and Suncare Items
Please note this blog has been updated from original post in July 2020.
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