Will you be making the most of the Olympic and Paralympic Games 2024 in your marketing? With a huge global audience, (to put it in perspective, 1 billion are expected to watch the opening ceremony), it could be a great opportunity to promote your company and enhance brand visibility.
One tactic to increase brand awareness during the Olympics is with promotional products. Whether you plan to host your own Olympic inspired event, run a competition or theme your campaigns, the addition of a sporting branded gift will make your marketing come alive! They can be used as a physical tool to align your company with the spirit of the competition; peace, respect and equality through the love of sport.
The 2024 Olympics take place in Paris, with the opening ceremony starting on the 26th July. They will run right up until the 11th August with 329 events in 32 sports.
So why not elevate your Olympics experience with our huge range of colourful customised event products? From sporty drawstring bags, stylish caps, and t-shirts, right through to personalised sports bottles and awards, we have all your branded essentials covered.
See below eight of our top, impactful sporting branded merchandise items. Let the games begin!
8 Winning Sporting Picks
1. Clothing and Accessories
Apparel like T-shirts, jackets, hats, caps and scarves featuring the Olympic logo as well as your own branding, is a great tool to embrace fan loyalty. These items are practical, and also serve as memorabilia that people can cherish for years.
Not only does apparel work as a memorable business gift to your top supporters, but could be used to sponsor your local sports team, or even given out at events to increase visibility during the games. What about creating your very own bespoke sports team kit? From only 10 pieces, you can have individual names and numbers for your team on a crew neck jersey in a choice of adult and children sizes. Get in touch with our team of promotional experts for more information.
View Promotional Clothing and Accessories here.
2. Eco-Friendly Items
Eco-friendly promotional items such as reusable water bottles, shopping bags, and utensils have been and still are, increasing in popularity. These types of promotional products will help to convey your companies commitment to sustainability, but will also appeal to the environmentally conscious consumer.
View Eco-Friendly Promotional Products here.
4. Sports Equipment
Promotional sports items like footballs, rugby and volley balls, yoga mats, and fitness bands to name but a few ideas, will resonate well with the sports-loving audience of the Olympics. These items can help to encourage an active lifestyle and would be ideal for a health and wellness campaign.
5. Fitness Trackers
Fitness trackers and smartwatches can be subtly branded with your company logo or even Olympic-themed artwork. These gadgets can track various health metrics, such as steps. They would be the perfect gift or prize for a gym, sports or education setting.
View our Fitness Trackers here.
6. Commemorative Collectables
Commemorative items such as pin badges, keyrings, and engraved coins would be a great marker for any Olympics themed event or campaign.
Whether you award delegates who have taken part in an event, reward hard working employees, or offer as a sales incentive; commemorative items with your logo on can create a sense of exclusivity. Make them into a ‘limited edition’ to increase their collectability!
These type of gifts often become a cherished keepsake, and with a strong connection, will keep your brand in your customers and employees mind for years to come.
View our Promotional Badges here.
7. Fan Appreciation Gifts
Any sporting event calls for items to help support your team, athlete or country. Items such as handheld fans and eyewear emblazoned with your countries flag, body paint sticks and branded whistles will entertain and create an electrifying atmosphere that your customers won’t forget!
View our Events Giveaways here.
8. Event Essentials
If you are hosting a sports-themed event to tie in with the Olympics or any other sporting occasion, you will want to kit out your delegates with lanyards, wristbands and goodie bags. You may even want to hand out medals with your brand logo on to celebrate those who took part. How about giving out sports drawstring bags kitted with stress items and lip balm in the shape of football or tennis balls, even tubes of branded sun cream – to make for a truly memorable event?
View all our Event Essentials here.
Why choose to align your marketing with the Olympics?
- Wide Reach: With the Olympics attracting a global audience, this means you have the opportunity to connect with many different possible customers, and extend your brand exposure.
- Create a Connection: Supporters of sporting events like the Olympics are passionate and invested emotionally. By associating your brand with the Olympics, you can connect emotionally with those customers who have a deep affinity for sport and the Olympics.
- Support Health: By creating marketing content around a sporting event, you can align your company with health, fitness and wellbeing. All of which are in the best interests of your customers.
Why use promotional products to support your marketing campaign?
Choosing to invest in promotional products to support your Olympics marketing campaign is a smart choice, because they are:
- Memorable: With Olympic themed decorations, wearables and goodie bags packed full of freebies, any Olympic themed event will be much more fun and memorable.
- Shareable: Promotional products are a great way to get your customers and employees sharing content on social media, extending your reach and visibility beyond the receiver.
- Personal: By adding personalisation to your business gifts, you are showing the receiver you have thought about and appreciate them. This in turn helps to create a deeper, more emotional connection with your brand.
- Tangible: With the Olympics only occurring every four years, by providing a physical item to mark the occasion, your brand will be more likely to be remembered long after the event itself.
- Long-Term Visibility: By investing in high-quality, useful promotional products, they will be used more frequently, over a long period of time. This in turn means your brand will be seen multiple times.
Conclusion
The Olympics 2024 are a golden opportunity for your brand to align with the excitement of the games and engage with a huge range of people. By adding practical and thoughtful promotional products, you can strengthen your Olympics marketing campaign, and enhance your brand visibility.
If you need a little help with choosing a branded item that both reflects your brand image and aligns with your companies core values, please get in touch with one of our expert advisors. You will receive a dedicated account manager who will guide you to the perfect branded gift.
Steel City Marketing Ltd are a reputable distributor of branded merchandise and a 40 year BPMA member.
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