Are you searching for a new and different promotional product to make your next marketing campaign stand out?
We recently attended Merchandise World, the UK’s biggest promotional industry tradeshow, and have selected our top 10 new and trending branded gifts for 2025:
10 New Promotional Gifts for 2025
1. Trending Mini Recycled Cotton Shoppers
The ‘IT’ promotional item last year was the oversized Stanley style cups branded with your logo (Good news, you can now get in smaller sizes with different handle options).
The next big viral craze to take TikTok by storm? The tote bag from Trader Joe.
You can now get a similar promotional version with black, blue or red handles. Made from 100% naturally dyed and recycled cotton canvas, these quality 10oz mini totes are on-trend, sustainable and practical.
Key Features:
- Sustainable material: 100% recycled cotton canvas
- On-trend design: Inspired by the viral Trader Joe’s tote
- Large branding area: Perfect for trade shows, events, and retail promotions
See all our Shopper Bags here.
2. Beauty Gifts
If you cater for a largely feminine client base, then these brand-new beauty gifts could be the perfect addition to your promotional offering.
New Beauty Items:
- Anti-Spike Scrunchies: Keep drinks protected in style with a cup cover that tucks inside a handy hair scrunchie, making it easy to carry to every venue. There are 48 Standard colours and your logo can be printed all over the fabric. MOQ 100.
- Hair Scrunchies: Back on trend, these hair scrunchies can also be printed all over in any colour. Perfect for those with active lifestyles! MOQ 100.
- Hair Claw Clips: A practical hair accessory that’s both trendy and versatile. Available plain (MOQ 100) or branded (MOQ 1,000).
- Sliding Mirror: Compact, lightweight, and great for checking your appearance on the go. Chose from 10 standard colours to complement your branding. MOQ 100.
- Nail Buffers: This 4 way nail buffer is a step up from the more traditional promotional nail file, allowing you to buff, remove ridges and shine as well file! Pantone matching available for each side.
- Lip Gloss/Stick Holder: A portable, smart, clip-on case for lip gloss or lip stick. The trigger clip means you can attach to a bag, clothing or even your keys. Available in 10 colours with either Silver Nickel, Rose or Fake Gold fittings to add a bit of glam! MOQ 100.
- Handbag Hooks: Keep your handbag off the floor and within reach in offices, bars, or cafes. Lightweight and stylish.
- Personalised Bracelets: ‘Swifty’ style beaded bracelets or alloy charm and corded bracelets—a creative and fun way to promote your branding or positive affirmations! (MOQ 100)
See them in action on our TikTok channel.
Please get in touch for more information.
3. RPET Felt Bags
Need a branded bag for giveaways but want something a little different? Try laser-engraved RPET felt bags.
Why RPET Felt?
- Sustainable alternative to traditional tote bags
- Customisable range: Choose from goodie bags, iPad covers, wallets, keyrings, and bookmarks
- Vibrant colour options
From travel to stationary, these custom felt bags are the perfect item for any holiday, trip to the shops or even to keep your office tidy.
Please get in touch for more information.
4. Screen Wash Tablets
Have you noticed the innovation of eco-friendly dissolvable tablets for cleaning products like sprays, fabric conditioners, and hand wash? Companies like Smol are leading the way in cleaning products that are better for the planet and reduce plastic waste.
Now, your brand can get behind this movement with plastic-free, dissolvable Screen Wash Tablets.
Key Benefits:
- Each tablet makes 5 litres of screen wash—eliminating the need for 5ltr plastic bottles
- Quick-dissolving formula with no residue
- Not only ideal for cars, but also used on household windows too
- Comes in a recyclable UK-made printed box
An affordable, innovative idea that your brand can get behind and promote your green credentials through.
Please get in touch for more information.
5. Seed Bomb Tins
Sustainability is more than just a trend—it’s a movement. Promotional seeded items were everywhere this year, and this trend is only growing.
Promotional seeded items were everywhere this year, and this trend is only growing.
Whether it was wildflower seeds imbedded in paper items (greeting cards, flyers, coasters, bookmarks), or desktop tube gardens. The Rainbow Seed balls, made from post-consumer recycled paper that were new last year, are still very much CenterStage as are the Bee-shaped seed bombs.
It’s hardly surprising since gardening is proven to boost mental wellbeing and happiness. By gifting branded plants or seeds, you are embracing wellbeing and re-enforcing happy emotions associated with your brand!
Alternative packaging options were more prevalent this year, including reusable and recyclable small aluminium tins (perfect for giveaways) as well as larger cardboard tubes (more for a deluxe gift).
Top Seeded Gifts Picks:
Read more on our Promotional Plants and Seeds Blog.
See our Seed Bomb Tins.
6. Multi-Use Duffle Bags
Fitness and wellness is still a high priority for many of us, meaning branded sports and lifestyle products are in big demand and are constantly being designed and brought to market.
Alongside the trendy shoulder/waist and bottle bags, new this year was waterproof dry bags (ideal for water sports and wild swimming), and duffle bags that could be transformed into a backpack.
Benefits of the Multi-Use Duffle Bags:
- Waterproof tarpaulin material
- Converts into a backpack if you are travelling
- Generous capacity
- Features short webbed handles, shoulder straps, and a gusset for water bottles
- Large branding space on the side, bottom, and front
Perfect for any gym goer, or to take on a trip or holiday.
Explore our promotional leisure bags here.
7. Fruit-Based Notebooks
With more and more notebook covers being made from recycled materials, it is not surprising that new to the market are notebooks with covers made from fruit! Following the ever-popular apple-skin notebooks available in green, navy and black, you can now choose fruit paper notebooks in muted shades of black, blue, green, natural and red. The inner pages, elastic closure, ribbon and pen loop are all made from recycled materials too.
Fruit wasn’t the only new material to be launched this year.
Other New Sustainable Notebook Materials:
- Recycled cotton
- Recycled milk cartons
- Recycled tea ground and natural cork
Alongside new materials being used in promotional notebooks, new branding techniques are now available. Including digital embossing, de-doming and the ability to do de-bossing and de-doming on the same notebook! Do get in touch if you would like us to guide us through these new techniques.
See our other eco-friendly notebooks here.
8. Fidget Spinner Pens
Pens and fidget toys are both extremely popular branded giveaways, so why not combine them?! What a brainwave!
Designed to help with anxiety, focus, and creativity, these fidget spinner pens feature a rotating fixture on the top that allows users to spin with their thumb.
There are a few fidget spinner pen options to choose from on the market, depending on your budget and preference.
See our other fidget toys here.
9. Bluetooth Receiver / Transmitter Charge Cable
This multifunctional charging cable is a game-changer for gym-goers, frequent travellers, and video conferences.
What Makes It Special?
- Built-in Bluetooth transmitter & receiver for wireless audio streaming: What that means is that your device audio is able to be transmitted wirelessly to your headphones. No need to put up with unreliable airplane headphones! Ideal for using in gym equipment without long cables getting in the way. And, very practical for any video conferences or meetings.
- Compatible with Micro-USB, Lightning & Type-C devices, and so can be used by all smartphones.
- Keyring design for portability
- Made from Recycled Plastic
- 8-hour Playtime
Alongside this BT Charging Cable, the ICE-Tag Charge Cable is another innovative, quality, useful gadget featured in our latest blog: The Best Branded Merchandise Products. Not only is it a fast charging cable with all the latest connections, it hosts a removable tracker!
Browse our promotional tech gadgets here.
10. Dopper Bottles
Have you heard of Dopper bottles? Dopper is Certified B Corporation and Carbon Neutral Company with Cradle to Cradle Certified© bottles that are BPA and phthalate-free. It’s not surprising they are all the rage in the Netherlands and many companies use these to promote their brand and company ethos.
The shape of the lid is really unique – and when flipped over becomes a smart cup! You can choose to add your logo and/or a name to the top cup part of the bottle. You can even add a personalised message in a bottle card and send them to individual addresses.
There are lots of styles and options. Why not get in touch with our team and we can talk you through the range.
A Bit More About Merchandise World
Merchandise World Show is the UK’s Promotional Merchandise Industry’s biggest annual event. It takes place every January at the CBS Arena in Coventry and is an exhibition showcasing new promotional products, for all the sales & administration teams, management and directors from invited professional distributor companies across the UK & Ireland.
The first day of the 2025 show saw the highest number recorded post-Covid with around 1,500 visitors from circa 600 distributor companies. The exhibition featured 18 new suppliers, and a total of 174 exhibitors, with a strong focus on sustainable products. (Sourcing City News).
Debbie, Georgia and Jenni visiting Merchandise World 2025
Final Thoughts
So there you have it – 10 innovative promotional products for 2025! Sustainability is shaping the future of branded merchandise, and it’s exciting to see manufacturers embracing more eco-friendly options. If you’re on Tik Tok, check out our day at Merchandise World!
Interested in any of these products? Get in touch with our team—we’d love to help!
Please note this blog has been updated: 07.02.25
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