It’s clear that brands are looking to boost their company culture at every opportunity, and branded clothing is a huge part of that. When you’re putting your logo on a product, you want it to be perceived as really good quality. At Steel City, we pick garments and branding methods to ensure the kit actually lands well with your team and holds up through wear, washing, and repeat orders.
- Consistent sizing and re-ordering: We know that consistency is key. We make sure our processes are so very tight that your size lists, garment choices, and artwork are tied to the same job. This means you aren’t chasing people for sizes again two days before your deadline. We talk about lead times from proof approval, so you can plan the order around your event date rather than guessing.
- Proofed logo alignment: We always provide a visual proof before production—nothing goes to print without your approval. Because our proofing process is thorough and uses the specific brandable area for each item (for example, headwear often sits around 120 x 60mm), your logo placement stays consistent across the full run. We ensure the branding method suits the fabric, stopping small details from filling in or colours shifting.
- Clear lead times: Lead time is a really popular question. We stick to clear production windows (often 10-12 working days from artwork approval) to keep you safe. We only use express routes when we know the product line can actually support it. That reduces the risk of blank clothing turning up on launch day and avoids you paying twice for last-minute replacements.
- Consultative branding choices: We take a consultative approach to branding methods. By choosing a method based on the garment fabric and how you’ll use it, the branding holds up to stretch, heat, and washing rather than cracking or puckering. If the material won’t take a clean print, we’ll steer you towards embroidery or a transfer that works better with the cloth.
- Sizes for the whole team: You can’t buy culture, but you can help people feel part of the team. That’s why we prioritise ranges with broad sizing (often XS through 4XL/5XL/6XL/8XL depending on the style). If you’re kitting out a mixed team, that wider size run cuts down on exchanges and ensures everyone gets something they can actually wear.
- No greenwashing: Sustainability is really important, and we want to make sure we don’t greenwash. We prioritise recycled and organic lines with full traceability (where the supplier supports it, including digital passport-style checks). If you’re under pressure to prove the story internally, this gives you the evidence you need without the back-and-forth.
- Garments we trust: The industry can be overwhelming with the amount of products available. The reason we start from the products on this page is simple: they behave predictably for fit, fabric weight, and branding results, so you don’t get surprises halfway through a rollout. If you need a specific colour match or a tighter uniform spec, we can help you narrow down the choice from there.