We recently launched a new version of our website, designed to make browsing, shortlisting and requesting quotes for branded merchandise much easier.
Over the past few months, we’ve been working behind the scenes on a number of improvements. The aim wasn’t simply to refresh the design – it was to create a quicker, clearer and a more intuitive experience, whether you’re browsing on a desktop, tablet or mobile.
Before launching the site, we shared early access with a small group of customers and asked for their honest feedback. Their comments helped confirm we were heading in the right direction.
What’s New on the Website
Here are a few of the improvements you’ll notice straight away:
✔ Faster, clearer browsing
It’s easier to move between categories, explore and filter products without feeling overwhelmed.
✔ Simplified navigation
Features like All Products, New and Best Sellers make it easier to find inspiration.
✔ A cleaner design
A softer colour palette and improved layout make the site easier to take in.
✔ Improved mobile experience
The site has been updated to work more smoothly on phones and tablets, making it easier to browse products wherever you are.
✔ Wishlist feature
Save favourite items and email them to yourself or colleagues to build a favourites shortlist.
✔ Clearer quote requests
The updated quote request process allows customers to share more detail upfront so we can respond more efficiently.
Making It Easier to Explore Ideas
Over time, our range of promotional merchandise has grown significantly. That meant it was important to rethink how customers browse and discover products.
The new layout is designed to help people move through the site more easily while still giving access to a wide range of options.
As one customer put it:
“The whole site is far easier to take in – nicely laid out and not too overwhelming.” — Steve
Features like New products and Best Sellers also make it easier to discover ideas you might not have considered before.
Saving and Sharing Ideas With the Wishlist
One of the new features on the website is the ability to save products to a wishlist while you browse.
We introduced this because we know that choosing branded merchandise often isn’t a quick decision. Many customers are exploring ideas for campaigns, events or wider projects, and it’s helpful to be able to shortlist products as you go.
Instead of trying to remember items or opening lots of tabs, you can simply click the small heart icon on any product to add it to your wishlist.
Once you’ve built your shortlist, you can simply click on the heart in the right hand corner, and view all the items you have saved. At the bottom of the page you can then email the list to yourself or colleagues, making it easier to share ideas with a team or pick things back up later.
It’s a simple feature, but one that makes the process of researching and planning branded merchandise much more practical.
Clearer Navigation and Product Discovery
Another key goal was helping customers find what they’re looking for more quickly.
Improved navigation and clearer product sections make it easier to explore different categories and browse inspiration.
“Easy to find what we were looking for – and great to click ‘new’ to see other things we could consider.” — David
Small improvements like this can save you a lot of time searching and provide quick inspiration when you’re planning a campaign or project.
A Calmer, More Visual Design
We also introduced a softer colour palette and a cleaner layout to make the site more comfortable to browse.
“The soft colours make the whole website feel bright and airy.” — Mitch
The aim was to create a site that feels easy to explore while still showcasing a wide range of products.
Built Around the Customer Experience
Throughout the project, the focus was always on improving the customer journey – from discovering ideas, to requesting quotes and increasing the speed of the site.
As one customer summarised:
“A customer-focused website to optimise your branded merchandise experience.” — Katie
Feedback like this reassured us that the changes were making a real difference.
FAQs About Our New Website
What’s changed on the Steel City website?
We’ve introduced a cleaner layout, simplified navigation, wishlist functionality and improved quote request options to make browsing products easier.
Can I save products to review later?
Yes. You can save favourite items to your wishlist and email them to yourself or colleagues so you can revisit them later.
Can I request quotes directly through the website?
Yes. The updated quote request process allows you to share more detail so we can respond more accurately.
Planning a Campaign or Project?
If you’re exploring ideas for branded merchandise, the new website makes it easier to browse products, shortlist favourites and build a selection of items before requesting a quote.
If you’d prefer to talk things through, feel free to contact us – we’re always happy to help with ideas or product suggestions.
Take a Look Around
If you haven’t explored the new site yet, feel free to have a browse and see what you think.
