Get Ready For Euro 2024 With Branded Football Merchandise
The beautiful game is back, and this summer, the main event everyone is eagerly waiting for is Euro 2024. Taking place in Germany, the international tournament kicks off in Munich on the 14th June, and ends with the final in Berlin on Sunday 14th July.
Both Scotland and England have qualified, with Scotland (Group A) playing Munich in the opening game on June 14th, followed by England (Group C) facing Serbia on 16th June.
As the excitement builds, take this opportunity to align your brand with the energy and passion of the game, with custom-branded football merchandise. Whether you’re hosting an event or giving away football themed goodies, we’ve got you covered. At Steel City we have a huge range of merchandise options to help your brand stand out and make a real impact.
So, gear up, get creative, and let your brand score big during Euro 2024 with our Top 10 branded football merchandise!
1. Printed Promotional Footballs
Get match-ready with a full or mini size football custom printed with your logo. A high perceived value gift, that will last for many years; promotional footballs are sure to keep your brand in mind.
Plus, a full sized football has plenty of options for getting your message across. The ball is printed before being stitched together, allowing the whole surface of the ball to be your canvas with unlimited colours (Pantone matching also available). If you want an eco-friendly football, we can provide you with a Plastic, Phthalate & PVC free surface material option. Or, if you want a more vintage style leather ball adorned with authentic laces for a classic look, our team can help you.
2. Stress Football
If the pre-match tension is all too much, how about a stress football with your logo? Great value, lightweight and extremely usable, these promotional giveaways are an ideal way to raise your brand awareness at events, exhibitions and trade shows.
They can be printed in one colour up to a full digital print. Promotional stress balls are also the ideal choice if you are in a rush, with express delivery available on these items.
View All Our Stress Products Here.
3. Football Keyring
A fun, cost effective yet useful football themed promotional giveaway. These miniature football keyrings feature a stuffed mini football (5cm diameter) attached to a metal keyring. You can colour match and print all 6 panels in up to 4 spot colours.
Another branded keyring option, these football themed trolley stick keyrings are brand new just in time for the Euros!
Manufactured in the UK from recycled plastic, with a low MOQ of only 25 units, they tick a lot of boxes for all company sizes. What’s more, you can use our handy shirt template, so all you have to do is add your brand colours and logos! A perfect direct mail or giveaway solution to show your support for teams in Euro24.
Get in touch for more information.
4. Recycled Handwaving Flag
Show your support for your team with these RPET hand waving flags! (For a cheaper option, you can opt for paper handwaving flags). Ideal for creating some atmosphere at an event you are hosting, watching the matches, or even to send out to fans in a direct mail piece. They can be made in any size and can be heat cut or have the edges sewn. Your branding can be printed with a digital print to one side as standard, or add your teams flag to the second side for extra impact.
5. Gazebo
Are you hosting an outdoor Euro24 or sporting event? Make a real impact with a branded pop up gazebo. You will instantly provide a professional brand image, with a super useful space to showcase your products, provide a comfortable seating area or offer a little shelter if there is rain in the air!
With a strong and reliable aluminium frame, Polyester canopy and interchangeable side wall options, you can create your very own, bespoke branded shelter. Co-ordinate with branded seating, flags, bunting, balloons and table clothes for the complete branded package!
6. Sports T-Shirt
Promotional sports t-shirts are a fantastic branded option to align your branding with the Euro 2024 tournament. Perfect for corporate sports events, team branding, and promotional activities. Our sports tees are crafted with 100% polyester for optimal performance and ensure breathability and moisture-wicking capabilities.
You can get creative with these t-shirts, as they can be printed all over to maximise your branding potential.
7. Mini Fan
Give out fans to your fans! A novel stand alone item to make sure your customers keep cool during the excitement of the summer tournament!
8. Bespoke Fan Football Scarf
When you think of a football fan, the image of a scarf in the teams colours probably comes to mind. The iconic, must-have football merchandise item for any fan, the football scarf will be used throughout the year, in all seasons.
Why not create your very own company branded scarf? You can choose your own colours, up to 4 if knitted, or digitally printed on a woven polyester. Both styles come with a fringe.
9. Reversible Bucket Hat
Another on-trend, football fan wearable promotional gift. This reversible bucket hat is fully bespoke and your branding can be to both sides, creating a real WOW factor! Plus, one size fits all, so no need for checking sizes beforehand.
10. Stadium Cup
Take your upcoming Euro24 event to the next level with these re-usable 1 pint promotional stadium cups! They are high quality, made from durable plastic and available in a variety of bright colours. With a large print area, they are perfect to print your brand name or company logo. We also offer plastic-free compostable branded cups. Get in touch with our team for more information. Of course, with the Euros taking place in Germany this year, you may want to embrace the location with German Stein glasses engraved with your logo!
Why Football Merchandise can be a game-changer for your marketing
Whether you’re a die-hard fan or a marketing maven, here’s why football merchandise and events like the Euro 2024 are the perfect opportunity to elevate your marketing:
Emotional Connection
Whether you are a fan or not, it’s got to be said, football brings people together, especially international events like Euro 2024. Football is more than a sport, it is a feeling and evokes a real passion, joy and excitement for so many. By leveraging these positive feelings, you can create a special bond and connect with your customers. They will remember your brand fondly and with familiarity.
Improves Brand Recall
By adding promotional merchandise to an event or campaign celebrating a football event like the Euros, you are creating a tangible memory associated with that event. What’s more, if you choose a practical item like a stress ball or keyring, the item will be used multiple times over a long period of time. This means that brand recall will be much higher than if you were to gift a one-use disposable freebie.
Community Building
Hosting football-related events complete with custom medals, shirts, and other branded items will bring your community together. You may want to sponsor a youth game, a memorial event, or a team training session, these moments strengthen your brand’s ties with fans and supporters.
Encourage Engagement
Sporting events are the ideal talking point for building brand awareness and engagement, particularly on social media. Just imagine, passionate fans and customers wearing or sporting your branded merchandise! Share photos, videos or even run contests and competitions to amplify for brand reach.
Events like the Euros also provide you with a month-long opportunity to engage and connect with current customers and potential ones. For example, Sweepstakes are a fantastic way to engineer multiple touchpoints and really develop a natural business relationship.
So what are you waiting for? Kick off your marketing game with football merchandise – it’s a winning strategy!
If you need further advice or guidance, please do not hesitate to get in touch with our promotional merchandise experts. Steel City Marketing is a 40 year BPMA accredited member offering free visuals and a dedicated account manager.
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