Product merchandising is the practice of displaying, promoting, and selling your products to create a positive shopping experience for your customers. When considering effective ways of product merchandising for your business the overall goal is to influence a customer’s purchase decisions. To do so it’s important to research your target audience and what products fulfil their interests. You will then be able to get the right products in front of the right consumers in stores, online, and at events or tradeshows.

Be sure to consider how your products are displayed and presented to shoppers and then ensure your merchandise represents your brands image with the right colours and design.

Promotional product merchandising is also a great way to build on your brands reputation. By utilising giveaways, you can draw attention to special promotions and sales. Events and tradeshows are a great opportunity to achieve brand recognition, with the ability to display unique promotional giveaways to attendees to generate interest in your marketing.

With studies showing that 92% of people go to tradeshows to discover new products, creative ideas and thinking outside the box for your promotional product merchandising is a must. Doing this will enable your brand to stand out and leave a more lasting impression.

To begin product merchandising successfully there are plenty of steps to consider and all of them will play a role in how customers perceive your brand. Encouraging more shoppers to interact with your promotional products will certainly increase your brands image and sales. Discover three key steps you can take in your product merchandising to grow your business below.

3 Ways Promotional Product Merchandising Can Effectively Grow Your Brand

1. Utilise Branded Giveaways For Special Promotions

Whether it’s the release of new products, rebrands, or discounts and deals, your business wants to increase awareness for your upcoming promotions and grab the attention of your target audience. Utilising promotional giveaways into your marketing strategy can be a great method of achieving this. A good example may be when releasing new products, you can supply branded samples of your new merchandise to clients to not only market your brand but also allow them to try out your newly released items before purchasing more. Or, if that isn’t possible, offer a free branded goodie that relates to your product, business or campaign. Think of big brands who do this like Compare the Market and their free Meerkat toy, or Coca Cola and their free Selfie stick.

These promotional giveaways will not only enable you to draw attention to your special promotions but also create stronger relationships and trust between customers and your brand.

Distributing promotional gifts at tradeshows or events is also an effective way to promote new products and rebrands. Attending events will present an opportunity to display a new logo and design onto promotional merchandise and get rebranded products in the hands of your consumers. Additionally, rebrands can be presented online or instore and given as promotional freebies to shoppers with a purchase.

Successful product merchandising will draw customers into your store, to your tradeshow stands, and onto your website. A lot of this is down to how your products are displayed and presented to your consumers. Ensure products are visually appealing by considering the lighting, their positioning, and that your brands image is represented well in the products colours and design.

Remember that at trade shows or through other channels, promotional products are the most highly regarded form of advertising so be sure to include some in your product merchandising activities.

2. Matching Brand Colours To Rebrand A New Look In Store

If your brand is implementing a new look this means your merchandise is soon to follow and it can be a daunting task to rebuild the brand image that clients have come to know. Promotional product merchandising can assist to rebuild this reputation amongst your clients with branded giveaways to get your new design into the hands of consumers and into their day-to-day lives.

This is a positive way of informing your clients of the changes to your brand as they will appreciate your promotional handouts and associate your rebranding positively. This also means it’s important to ensure these giveaways are useful items to your target demographic that they can utilise regularly.

Be sure to keep promotional merchandise branding consistent with your rebranded products and instore appearance for both your brick-and-mortar and online store. Your branding should be consistent throughout and your promotional giveaways associated back to your brand and services easily.

Although it can be tempting to overbrand sometimes taking a more simplistic approach can be the most effective method of displaying your logo. Globally, 85% of people who are given a promotional item will remember the advertiser that gave it to them meaning a simple design can also be just as memorable.

3. Adding Branded Merchandise To Increase Customers Average Sale Value And Create Brand Advocacy

Often product merchandising can be incorporated into your marketing strategy to increase customers average sale value such as with eye-catching promotions and deals or with promotional merchandise that showcase an experience. For example, a museums or art galleries may provide branded items in gift shops which are incredibly popular for visitors. This is a great way to increase your average sales and create more brand advocacy by supplying fun and useful products displaying your logo.

Corporate events and tradeshows may also provide branded merchandise for attendees to purchase and take home. If your brand is providing an experience to a consumer, they will be more inclined to purchase memorabilia and in doing so spread more brand awareness for your business.

With at least 40% of consumers holding onto promotional products for more than ten years there are plenty of impressions to be made for your brand. Ensure merchandise is useful and you will see a great method for cost-effective marketing and an increase in customers average sale value.

We can conclude that your product merchandising is incredibly important when looking to promote and sell more products. It’s necessary to understand your customers and their interests which will assist your brand in reaching them successfully with the right merchandise. Consider your brand image and utilise promotional products from a trusted distributor to promote your upcoming marketing strategies and influence purchase decisions.

You may also be interested in our blogs: Event Merchandising – 5 Tips For Promotional Success and Event Planning Checklist.