Branded Raincoats

With the amount of rain we receive in the UK, logo printed raincoats are an extremely useful promotional gift that will be worn time and time again! Our range includes plenty of styles, sizes and price ranges to choose from to suit your business.

Combine with other clothing types such as t-shirts, trousers, umbrellas, backpacks, and bodywarmers for a complete set of company employee uniforms, corporate wear, or exhibition gear.

Steel City Marketing offers a personal service, with a dedicated account manager, along with free visuals, so you know exactly what you’re ordering. We’re a 40-year member of the BPMA, with a long-standing history of helping companies like you.

Contact us today for a quote, or browse our products below.

Branded raincoats are more popular with companies and their employees than you might think. We are known for our rainy weather in the UK, and according to the Met Office, climate change is only increasing our wet weather. They may not be the most obvious choice, when are are looking to source your merchandise, but quality promotional raincoats are certainly useful and will make incredible gifts to give to your clients and colleagues.

Elevating Brand Exposure with Weatherproof Apparel

When considering marketing giveaways or uniforms, raincoats offers something far more strategic than just utility. These aren’t simple freebies—they’re a calculated move toward maximising visibility in everyday life. Each time someone steps out in your waterproof gear, your brand becomes part of their environment, part of their routine, and crucially, part of their interactions with others.

What sets this type of outerwear apart? It offers exposure during high-impact moments. When people are caught in a downpour, they become hyper-aware of their surroundings. Brands that show up in such moments are often remembered far more vividly than those encountered under ordinary circumstances. Whether they’re navigating a crowded street or attending an outdoor event, your logo is not just seen, but noticed.

UK weather provides frequent opportunities for this kind of exposure, making your investment in waterproof apparel a high-frequency advertisement in disguise. Each wear becomes an interaction—your brand travels through streets, commutes, and even outdoor events.

A Functional Solution That Goes Beyond Marketing

Utility is king when it comes to promotional products, and few items provide as much genuine day-to-day relevance as rainproof outerwear. What distinguishes jackets from the plethora of branded items that companies distribute is their undeniable relevance in real-world situations. In contrast to pens or mugs, which offer minimal long-term engagement, rain jackets cater to a daily need—particularly in regions with unpredictable weather like the UK.

• Value beyond marketing: Offering a useful item not only ensures the recipient will use it frequently but also enhances their perception of your company. By solving a practical issue like weather protection, you align your brand with reliability and care.
• Extended exposure: Unlike disposable or one-time-use products, branded outerwear is seen repeatedly over months or even years.

A good example comes from a company I once advised. They distributed rain jackets to clients at a corporate golf event. The weather, predictably, took a turn for the worse. But instead of leaving early, attendees stayed to network—wearing the company’s branded jackets. The brand benefitted not just from visibility, but from creating a positive, memorable experience associated with its name.

Weatherproof Gear: Strengthening Internal and External Perceptions

Rain jackets aren’t only valuable as marketing tools for external audiences. They can strengthen internal company culture when used as uniforms or as part of a staff wardrobe strategy. When employees are outfitted in high-quality, branded gear, it signals that the company is prepared, professional, and cares about employee wellbeing.

Psychological impact on employees: Outfitting your team in practical, thoughtful apparel fosters a sense of unity and belonging. It’s about creating a consistent, reliable image both within your workforce and to the outside world.

For businesses where staff work outdoors—whether it’s event management, delivery services, or field sales—having weather-appropriate uniforms increases employee efficiency and comfort. Dry, comfortable employees are less distracted, more focused, and more likely to represent your brand positively during interactions.

• Enhanced staff retention: Some companies I’ve worked with found that upgrading their uniforms to include branded rain jackets led to higher staff retention. The small investment made employees feel appreciated and valued.

Customisation: A Strategic Play, Not Just Decoration

Customisation isn’t just about adding a logo to a jacket. It’s about ensuring the jacket becomes a wearable extension of your brand’s values. The choices you make—from fabric type to color scheme to logo placement—directly impact how the jacket, and by extension, your company, is perceived.

• Sustainability choices: Brands focused on sustainability may opt for eco-friendly materials, such as recycled fabrics. This reflects your company’s commitment to environmental responsibility and reinforces these values with every wear.
• Design that fits the user’s life: For corporate clients, a sleek and professional look may integrate more seamlessly into their wardrobe. For creative industries, bold colors or unique patterns may better reflect the energy and vision of the brand.

One business I worked with chose a high-visibility raincoat design, incorporating both reflective details and their branding. This approach made their rain gear not only a thoughtful promotional tool but also a safety enhancement for customers working in hazardous outdoor environments. Strategic customisation allows the gear to serve multiple purposes, enhancing its value to the recipient while reinforcing your brand.

The Business Case for Longevity

Rain gear, particularly well-made jackets, offers exceptionally high return on investment (ROI) when compared to other promotional items. A jacket is rarely a single-use item. In fact, the better its quality, the more it’s worn—and the more it’s worn, the greater your brand’s visibility. Given that most rain jackets last several years, the cost-per-impression is staggeringly low.

Think about the typical promotional item lifecycle:

• A branded pen might last a few weeks before it’s lost or discarded.
• A branded notepad may stay in a drawer for months.
• But a rain jacket? It’s seen on the street, worn in meetings, taken on holiday—it travels as much as your customer does. Over the lifetime of that jacket, the impressions your brand makes are continuous and cumulative.

In a world of fleeting digital ads and momentary social media attention, the long-term visibility of outerwear offers a rare opportunity for sustained brand presence. For businesses looking to stretch their marketing budget, it’s hard to beat the longevity and impact of quality outerwear.

In essence, branded rain gear creates consistent, long-term brand visibility, communicates thoughtfulness through practical value, and offers a cost-effective method to build lasting brand impressions.

• High-Impact Exposure: Seen during memorable, weather-related moments.
• Solving Real Needs: Establishes your brand as reliable and considerate.
• Enhancing Company Culture: Increases employee morale and professionalism.
• Customisation for Strategy: Aligns with your brand’s values and market positioning.
• Unmatched Longevity: Far outlasts typical promotional items in terms of impressions.

Why Choose Steel City?

When you opt for our services, you can rest assured that you’ll receive the best treatment possible. You’ll have a single point of contact to make communication more effective and they will guide you through the entire process from start to end. You’ll be able to talk to them about your order, receive updates and make changes whenever possible. A considerable number of our customers have been with us for many years due to the excellence that we offer. We’re also a 40 year member of the BPMA.

We have a large range of promotional clothing available, including corporate clothing, hats and caps, and sweatshirts/hoodies.

Contact us today for a quote.

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HIGHLIGHTED TEAM MEMBER

David Robinson | Account Manager

Having worked within sales and customer service for over 20 years, David has a wealth of experience when it comes to advising and looking after clients in both a B2C and B2B setting. Fifteen of those years have been spent in the promotional product industry, and so David has vast knowledge base of which branded gifts will be suitable and help our clients brand stand out.

With a keen interest in technology and gadgets, David is passionate about keeping up with the latest promotional product trends. In his spare time, David likes to go fishing, gaming with his son and spending time with his family.

Linkedin | Email: [email protected]

You can meet the rest of the team here.