65 Amazing Promotional Products Statistics

1. 8 in 10 like receiving promotional products. (PPAI)
2. 7 in 10 wish they received promotional products more often. (PPAI)
3. 79% of customers feel appreciated when they receive promotional merchandise. (BPMA)
4. 75% Customers who receive branded merchandise are more likely to buy from you again. (BPMA)
5. 75% are more likely to buy from a company that gave them a promotional product, than from a company they knew equally well but did not give them a promotional product. (PPAI)
6. 83% would experience a strengthened loyalty to a brand they currently shop with that gave them a promotional product. (PPAI)
7. 80% of customers are more likely to make recommendations to others about your brand or service after receiving a promotional gift. (BPMA)
8. 70% of brands consider promotional products mostly or always effective in achieving marketing goals. (PPAI)
9. 66% would like to receive promotional products from a brand they knew. (PPAI)
10. 96% want to know ahead of time when companies offer promotional products. (PPAI)
11. Households own on average 30 promo products. (ASI)
12. Nearly 10 out 10 people say they are willing to go out of their way to get a promotional product. (PPAI)
13. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent. (Sage)

1. Promotional products are the most highly regarded form of advertising according to U.K consumers. (ASI)
2. Consumers are nearly 2.5 times more likely to have a positive opinion of promotional products compared to internet advertising. (ASI)
3. If money was tight, 59% agree that they would rather receive a useful promo product than be exposed to an advertisement (on TV, internet, radio, video, social media, sales calls, etc.) (PPAI)
4. When compared to other channels, the cost per impression reduces the more is invested. With 72% of consumers are incentivised by branded goods, brand engagement increases and cost per impression reduces. (BPMA)

1. 87% of recipients keep a promotional product for longer than a year. (BPMA)
2. 78% of consumers have had an effective promotional product they have kept for a long period of time. (BPMA)
3. 57% of consumers who own promotional products report they have kept some for more than 5 years. (ASI)
4. 65% of baby boomers who own promotional products report they have kept some for more than 5 years. (ASI)
5. More than half (51%) of Millennials who own promotional products report they have kept some for more than 5 years. (ASI)
6. 79% pass along (re-gift, sell or donate) promotional products after they have finished with them. (PPAI)

1. 52% feel included as part of the team when they receive a promo product from their employer. (PPAI)
2. 62% feel appreciated by their employer when they receive a promo product. (PPAI)
3. Thoughtful gifts are preferred as a way for a manager or employer to show an employee they are valued, more than: discussing career, recognition on social media, planning social outings or educational conferences. (Unrelated to pay or work schedule). (PPAI)

1. 40% of consumers will be actively looking for the brands they engage with to link with reusable and recyclable solutions when it comes to merchandise they receive. (BPMA)
2. 51% of U.K consumers have a more favourable opinion of the advertiser if the product they received was environmentally friendly. (ASI)
3. 47% of U.K consumers have a more favourable opinion of the advertiser if the products they received was made in the U.K. (ASI)
4. 45% of U.K consumers have a more favourable opinion of the advertiser if the product they received was socially responsible. (ASI)

1. 7 in 10 marketers use promotional products to raise brand awareness. (BPMA)
2. 57% use promotional merchandise for customer recognition. (BPMA)
3. 57% use promotional merchandise to promote themselves at trade shows. (BPMA)
4. 47% use promotional merchandise as a sales incentive. (BPMA)
5. 41% use promotional merchandise for employee engagement. (BPMA)
6. 95% see corporate gifting as an indispensable part of their business strategy. (Onrec)
7. 85% said their corporate gifting strategy strengthened valuable relationships. (Onrec)
8. Over two thirds of businesses (67%) gift clients and staff throughout the year, while 24% issue gifts when their financial year ends. (Onrec)

1. Product usefulness is the most important factor when it comes to purchasing promotional merchandise (85%). Followed by fun (44%) and attractiveness (43%). (BPMA)
2. 52% will keep a promotional product because of its quality.
3. 72% believe that the quality of promo reflects the reputation of the company. (PPAI)
4. 58% agree that quality is more important than quantity when it comes to promotional products they receive. (PPAI)

1. Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware. (Sage)
2. 91% of consumers who receive a branded piece of clothing would wear it. (BPMA)
3. 70% of consumers keep their promo outerwear for a year or longer. (ASI)
4. Promotional outerwear is the most influential branded merchandise in the USA. (ASI)
5. Millennials report owning 5 promotional T-shirts. (ASI)
6. Water bottles and Coffee Cups are the most effective promo product bought or received in the UK. (BPMA)
7. 71% of Gen X’ers are more likely to do business with the advertiser who gave them Promo drinkware. (ASI)
8. 78% of consumers own promotional drinkware. (ASI)
9. Bags accounted for 11.8% of promo U.K’s market value, making bags the top-selling product category at 133.6 million pounds. (Sourcing City)
10. 84% of baby boomers report to owning a promotional bag. (ASI)
11. The top 5 promotional products to have on your desk in order of popularity are: Pen, Mug, Post-it Notes, Notebook and Calendar. (BPMA)
12. 89% of consumers own promotional writing instruments. (ASI)
13. Promotional writing instruments generate 3,000 impressions throughout their lifetime. (ASI)
14. 67% of millennials have a more favourable opinion of an advertiser who gave them the promo desk accessory. (ASI)
15. Bags and writing instruments are on par for the lowest cost per impression. (Sage)
16. Branded mugs are more effective advertising than radio and television spots; 57% of people were able to recall the advertiser on a mug, vs 32% of radio and 28% of T.V. (Visually)
17. 91% of people have a promotional product in their kitchen. (Sage)

And that’s a wrap! 65 amazing promotional product statistics. Hopefully you are now convinced that promotional merchandise is a good tactic to take when it comes to investing your marketing spend.

If you think about it, promotional products are everywhere! Remember receiving a free pen or mug when you joined your bank? A keyring from your estate agent when you moved house? Or did you got a free T-shirt or bottle from a charity event? Branded gifts will work in any economy. In times of recession or economic hardship, they stand out as a sign of brand value and show the receiver that they are appreciated.

If you aren’t sure where to start with your branded merchandise journey, you can take a look at the latest product ideas, or speak to one of our highly experienced team where we can guide you to the perfect item!

Read Next: Personalised Marketing Gifts

Sources

BPMA Insights Report 2021    PPAI Research 2023    PPAI Research 2019    ASI Global Ad Impressions Study (2022)

ASI Global Ad Impressions Study (2019)    Visually    Onrec    Sage Blog    Sourcing City