At Steel City, we know that if you’re going to put your logo on a product, you want it to be perceived as really good quality. We source and brand parasols by looking at what matters most for daily use: sturdy frames, easy-to-use mechanisms, and print that lasts. When you’re putting shade over tables or a service area day after day, we make sure the frame, the canopy spec, and the print layout are up to the job.
- Canopy size coverage: We start with the real canopy diameter (e.g., ~1980mm) because we know smaller parasols can leave gaps, forcing your staff to keep shifting tables. That sizing gives you useful cover over seating, queues, or a demo spot without the need for constant repositioning.
- Visual proofs & artwork: We’ll always provide a proof before production to check logo placement and colour, because we know outdoor light can make small colour shifts look different. Full-colour printing then keeps your branding readable on the canopy panels, ensuring it never looks dull or mismatched.
- Frame durability: We prioritize heavier-duty wooden stems and ribs because lightweight frames can flex and start to look tired after a few windy days. That rigidity helps the canopy sit properly so your setup looks consistent and professional right through the season.
- Easy daily opening: We really like the pull-cord opening mechanisms because stiff sliders can slow your team down when it’s busy. This mechanism lets you raise and drop the canopy quickly and easily without fighting the hardware.
- Branding on every panel: What we would always recommend is taking the opportunity for full-colour print across multiple panels. Single-sided branding disappears as soon as the parasol turns, but printing across the canopy keeps your logo visible from every angle around the terrace or street side.
- Panel print fit: Our artwork setup works to known panel print sizes (e.g., 450 x 350mm) so your design doesn’t end up stretched or squeezed. It’s really important that the logo size stays consistent across the whole order and is easy to read from a distance.
- UK-made consistency: We include UK-made options because we know re-orders can be tricky when “similar” imports arrive with slightly different shapes or timber tones. Keeping to a consistent source means you don’t have to worry about replacements looking odd next to the rest of your set.
- Lead times you can plan: We know lead times are a popular question. Our team works from artwork approval dates and will talk you through standard lead times (often around 10 working days) and quicker options where available (e.g., 5-day express), so there are no surprises before your event or terrace opening.
The products shown above are our starting point – benchmarks we use to ensure quality build, print control, and reliable lead times. When your volume and timeline allow, we can also take a consultative approach to source a bespoke parasol spec to suit your specific site standards.