Branded Bottles

Branded bottles printed with your company logo, ideal for marketing giveaway campaigns, promotions, and staff water bottles.

Benefits

There are many great benefits to investing in branded bottles. Let’s take a look at some of the best ones right now.

Personalised branding

These bottles can act as a canvas for your brand’s unique logo, message or design. This enables your brand to stand out from the crowd.

Eco-friendly marketing

Many of these bottles are sustainable and reusable. They can help you show off your green credentials.

Daily use

People can add these bottles to their daily routines. They’re great for travel, work, and the gym and deliver a great deal of visibility for your brand.

Versatility

The brands don’t just hold beverages. They also make fantastic decorative pieces, great storage for non-liquid goods and even work as plant waterers.

Suitable for numerous occasions

The bottles are great for trade shows, corporate events, and school activities. They can also be given as gifts.

Compatible with all kinds of beverage brands

You can use the bottles to store all kinds of liquids, from smoothies to drinks bought from the shop. The more people use your branded bottles, the more people will see them.

Durable advertising

As these bottles are built to last, they make sure your brand message stays intact and visible for a considerable period of time.

Affordable

The bottles are very cost-effective in comparison to other promotional items. They offer a low cost per impression whilst delivering a long-lasting impact.

Encourages healthy lifestyles

The bottles encourage you to stay hydrated. This helps your brand build up an association with healthy lifestyles.

Easy to customise

There are many options available to you in terms of design, style, and functionality. The bottles can be tailored towards the needs of various demographics.

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How To Choose

When selecting branded bottles, there are several important factors to consider:

Material type

Stainless steel is renowned for its durability. It has a premium look and is great for maintaining the temperature of beverages. Plastic is both light and affordable.

Just make sure it’s BPA-free for health safety. Glass is eco-friendly and will maintain the purity of drinks. However, it is more fragile.

Aluminium gives you a modern look and is recyclable and lightweight.

Bottle capacity

Small (up to 500ml) is great for portability, whilst medium (500ml – 1 litre) gives you a great blend of capacity and portability. Large (1 litre or more) is a great option for intense workouts and long road trips.

Closure types

Screw caps give you a dependable seal, whilst flip-tops enable one-handed operation. Push buttons give you a touch of modernity alongside ease of use, and straw lids are popular with sports and gym lovers.

Design and customisation

Make sure your logo is visible and an appropriate size. You should also make sure your colours are matched with your brand identity. Engraving is a good option if you’re prioritising longevity, whilst printing gives you various vibrant colour options.

Unique features like in-built fruit infusers can work well if you want your bottles to stand out from the crowd.

Durability and lifespan

Re-useable bottles are more eco-friendly than their single-use counterparts and will give you more exposure. Try to opt for materials and coatings that are dent or scratch-resistant.

Usability features

When it comes to insulation, double-walled bottles are able to maintain temperatures for longer. Textured or rubberised surfaces can deliver better grip, whilst features including collapsibility can add extra value.

Price point

If you’re distributing bottles to a large, wide audience, it may be best to opt for budget-friendly options. If you want to make a high-end impression or target a specific kind of customer, you may wish to opt for premium products.

Eco-friendliness

Recyclable materials help your business become more sustainable and appeal to audiences seeking out eco-friendly products. Biodegradable options will also help you showcase your commitment to the environment.

Appealing to your audience

If you wish to appeal to sports enthusiasts, ergonomic, grippy designs made from durable materials could be ideal. Many professionals prefer sleek designs with premium materials. You may wish to opt for user-friendliness and versatility if you’re aiming to appeal to the general public.

Manufacturer reputation

For quality assurance, source your bottles from reputable manufacturers. Make sure delivery is punctual, particularly if you’re buying for an event. You may be able to get a discount if you’re making a big purchase. This can be ideal for large-scale marketing campaigns.

Material transparency

Frosted bottles and lightly tinted bottles can give your products a unique appearance and help you stand out from your competitors.

Sustainability

If your company is passionate about the environment and sustainability, bottles manufactured from recycled and biodegradable materials can reinforce this message.

Surprise your audience with texture

Adding ribbed, matte, or other kinds of textures to your bottles can make them more memorable and wow your audience.

Cultural resonance

If you’re targeting a specific cultural demographic, it can be helpful to add elements that reflect this to create a deeper connection.

Ergonomic considerations

Don’t just think about appearance – try to supply bottles that feel great to hold, open, and carry. Ergonomically designed bottles are more likely to be used on a regular basis and boost your visibility.

Thermal conductivity

If you are targeting people who spend a lot of time away from home, choose insulated bottles that can maintain the temperature of beverages for a long time.

UV protection

Some drinks can degrade when they are exposed to direct sunlight. This is why it can be such a good idea to choose bottles with UV protection to protect beverages including certain teas and infused waters.

Types

There are several types of branded bottles to choose from:

Reusable water bottles

These bottles tend to be made from tough materials including glass, stainless steel, and hard plastic. They tend to feature easy-grip designs and secure lids.

These bottles are great for health promotions and outdoor events. They promote the reduction of single-use plastics and can therefore encourage sustainability and eco-friendliness.

Collapsible bottles

These bottles offer great portability and can help save space thanks to the way they can be flattened or folded when they are empty. They tend to feature flexible and highly resilient silicone bodies.

Infuser bottles

Infuser bottles have in-built infusers or chambers. These allow users to add flavour to their water with tea, herbs, and fruits. These bottles are perfectly suitable for health, wellness and food brands but can be suitable for a wide range of companies seeking to create more exposure.

Filtered bottles

These bottles come with built-in filters to purify water as it is consumed. The filters inside these bottles tend to use activated carbon that’s derived from renewable coconut shells.

Sports squeeze bottles

These bottles come with a spout or a nozzle. They enable quick hydration without the need to unscrew the cap. Their design takes inspiration from baby bottles and allows quick access whilst reducing the risk of spills.

Glow-in-the-dark bottles

Glow-in-the-dark bottles are manufactured from phosphorescent materials and ensure visibility in low-light conditions. They are great for camping trips and night-time events including music festivals. The glow occurs thanks to the safe, non-toxic phosphors inside them. These phosphors absorb and re-emit light.

Alternatives

If branded bottles aren't the right fit for your needs, consider these alternatives:

Promotional giveaways

If you want to give away branded goods at trade shows, events or product launches, you could opt for goods including branded pens, which are ideal for trade shows where attendees collect small items.

Tote bags are more sustainable and are great for events where people may accumulate various promotional items that need to be carried.

Keychains are also popular as they are lightweight, portable and easy to distribute. Nonetheless, bottles can be perfect when attendees may need hydration during an event and you wish to promote your sustainable values.

Employee incentives

Branded bottles can create a powerful sense of appreciation and belonging amongst your employees.

However, alternatives can include branded apparel including t-shirts and caps, gift cards and desk accessories including branded notepads and mouse pads.

Branded bottles can still be ideal if you’re promoting a culture of health and wellness in the workplace or want to provide a durable gift that your employees can use on a daily basis.

Resale in merchandise stores

If you want to provide official merchandise to your local customers or fans to boost revenue and create more brand loyalty, you could also think about using posters and art brands, stickers and branded clothing. However, bottles can still be ideal if you need practical items that people will use regularly.

Sustainable brand image building

If a company wants to highlight its commitment to sustainability, it can also hand out reusable tote bags, bamboo cutlery sets and compostable products which degrade naturally.

Branded bottles could still be ideal if your main goal is to promote reduced plastic consumption and want to target an audience that’s enthusiastic about sustainability.

Special occasions and launch events

Limited edition bottles can be ideal when you’re looking for solutions for anniversary celebrations, product launches or company milestones.

However, other options can include custom pins, booklets, magazines and special packaging. Nonetheless, if you want to provide a useful keepsake that can act as a reminder of your special occasion every time it’s used, a bottle can still be ideal.

Post Purchase Considerations

After purchasing branded bottles, consider the following:

Design clarity

If you’re worried about whether your logo or branding will be clearly visible on your bottle, you could opt for a simplified version of it. A promotional item design specialist can advise you on balancing visibility with brand identity.

Material selection

Maybe you’re prioritising durability and maximising the lifespan of your product? If so, stainless steel could be the ideal material for your requirements.

Environmental responsibility

Single-use plastics are heavily associated with environmental degradation. If you want to show off your commitment to environmental responsibility, opt for reusable bottles that will last for a very long time before they need to be replaced.

User experience

If you have concerns about buying bottles which are correctly sealed and could cause leakages in bags and on desks, seek out a quality supplier who creates bottles with quality user experiences in mind.

It can be worthwhile to order samples before a full purchase so you can ensure your expectations will be met.


HIGHLIGHTED TEAM MEMBER

Jennifer Burton | Marketing Executive

With over a decade of design and marketing experience, Jennifer possesses a broad range of marketing expertise covering everything from event planning to digital marketing. Joining Steel City in 2015, Jennifer manages all areas of the company’s marketing, from writing creative content about promotional merchandise, managing social media activity to organising events and direct mail campaigns. Outside of work, Jennifer loves to try new recipes, keeping fit and spending time with her family.

Linkedin | Email: [email protected]

You can meet the rest of the team here.

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