Bottle Openers

Benefits

These items are practical tools, not just promotional items. They can easily be incorporated into your customers’ lives, making your brand visible to them every day. They can be used to open bottles and pry lids open. You can also use them as keychains.

Branded bottle openers are also great for events including family gatherings, barbecues, and business get-togethers. They can come in handy at all kinds of events.

You can expose your brand to a wider audience when you hand them out at events. They can also be used with all kinds of drinks from the world's best and most reputable brands. When someone consumes their favourite drink from your branded bottle, they are reminded of your brand too.

These bottles can last for a very long time when they are made from tough, reliable materials. This ensures your brand stays in the minds of your customers for a very long time. These openers are also renowned for their portability. You can carry them in purses and pockets. They can also be attached to bags. Your branding will travel with your customers whilst they are on the move.

Bottle openers also appeal to a wide demographic. Everyone can find a use for them, no matter what their favourite drink is. You can tailor the design space on your opener to match your brand image.

Many of the openers are made from eco-friendly materials too, which is ideal for any brand wishing to become more sustainable.

Branded bottle openers are also more affordable than many other promotional items. They can therefore help you to boost brand awareness whilst you’re on a budget.

Related pages:

• Branded Drinkware
• Branded Mugs
• Branded Travel Mugs
• Personalised Plastic Cups
• Branded Bottles
• Promotional Sports Bottles
• Branded Water Bottles
• Branded Glass Water Bottles
• Branded Metal Water Bottles
• Branded BPA Free Water Bottles
• Branded Coasters
• Branded Glasses
• Branded Bar Accessories
• Eco-Friendly Branded Drinkware
• Eco-Friendly Branded Mugs
• Eco-Friendly Branded Travel Mugs
• Eco-Friendly Branded Water Bottles
• Eco-Friendly Promotional Products

How To Choose

Material

Stainless steel is both durable and resistant to corrosion. It’s ideal for making high-quality impressions. Plastic is cost-effective and lightweight, which makes it perfect for larger-scale distributions. Wood offers a timeless, rustic look and is a brilliant match for brands which want to emphasise sustainability or handcrafted quality.

Design and shape

The classic lever option is timeless and very popular. It appeals to almost all audiences. Keychains are handy and portable. They encourage daily use and therefore boost visibility. The credit card style is both slim and unique. It can easily fit inside a wallet or a purse.

Branding methods

Engraving is both permanent and elegant. It is less likely to wear over time. Print gives you vibrant colour but can fade with repeated use. Laser etching is precise and great for detailed designs and logos.

Size and portability

Compact options can ensure frequent visibility and easily fit into pockets, whilst standard sizes are great for household use. They remind people of your brand whenever they use them. Large options allow you to make a big statement at parties and events to boost your brand presence.

Audience appeal

Classic designs appeal to broad audiences and are safe for large distributions. If you wish to appeal to a specific niche or add a dash of fun to your campaign, novelty options can be ideal. Luxury products can be used to target premium audiences and can highlight both brand quality and elegance.

Packaging

Bulk packaging is affordable for large events like festivals, whilst individual pouches can be used for gifting and add to the perceived value. Boxed sets are great for corporate gifts and premium giveaways.

Eco-friendliness

Recycled materials can appeal to environmentally conscious customers, whilst sustainable production shows that your brand is eco-aware. Biodegradable components show your commitment to cutting your environmental footprint.

Price point

Budget-friendly options are great for bulk giveaways, events, and festivals. Mid-range options allow you to blend quality with quantity and cater for a diverse audience. Premium options can create associations with luxury and help you make a lasting impression.

Customisation options

You can use colour to match your brand themes or event colour schemes. Adjustable design elements enable you to make personalised touches and create variations for different events. Personalised messaging ensures each recipient feels special and closer to your brand.

Order lead times

Shorter turnarounds can be ideal for last-minute events and launches. Standard production times can be best for planned marketing campaigns, whilst you may need more time if you’re ordering large quantities or if you have intricate designs.

Material longevity

Materials like zinc alloy and stainless steel are noted for withstanding frequent use and maintaining their shine. Products made from these materials can last for many years before they need to be replaced and create brand visibility for longer.

Ergonomic design

Some products are more comfortable to use than others. Ergonomic designs mean consumers gain more enjoyment from using your products. The more they enjoy using your products, the more frequently they are likely to use them and see your branding.

A user can also feel a deeper emotional connection with your product if it’s easy to use or makes a satisfying sound when they use it. This is known as ‘tactile feedback’.

Types

Keychain openers

Keychain openers are small and easily attach to keychains. They are great for brands who wish to target customers who are frequently on the move. A beer company could hand out keychain openers at events to ensure attendees can easily open their drinks.

Credit card-sized openers

These products are ideal for upmarket brands who wish to showcase modernity. They can be used for dual purposes and can also act as membership cards. They can also be great conversation starters.

Magnetic openers

Magnetic openers come with magnets, which can be attached to fridges and metallic surfaces. They’re great for brands which specialise in food or cookery. Some can even catch the bottle cap when the bottle is opened.

Multi-tool openers

These products don’t just open your bottles – they can also include knives and corkscrews. They’re very suitable for outdoor brands and businesses with an adventure theme. The Swiss Army Knife was one of the first multi-use tools to include a bottle opener.

Novelty openers

Novelty openers can come in fun shapes and can be themed around characters. They can have quirky features and are ideal for companies launching fun marketing campaigns. Novelty openers can also be highly collectable.

Bar blade openers

These openers are long and flat. They tend to be used by professional bartenders to speed up the process of opening bottles. They are ideal promotional tools for nightclubs, bars, and companies offering luxury beverages.

Alternatives

Events and trade shows

Branded pens and USB sticks can work well if you need an alternative to bottle openers for events and trade shows. They can be ideal for making notes or storing digital information whilst boosting brand visibility.

Weddings and parties

You may feel that a sentimental item like a candle or photo frame is a better match for an intimate event like a wedding. Some people prefer to hand out bottle openers for less formal events.

Restaurants and bars

If you’re running an establishment which has a strong focus on creating the right ambience, promotional matchboxes and coasters may be ideal.

Hotels and resorts

Some high-end resorts may prefer branded key cards and luggage tags.

Corporate gifts

Branded notebooks and mugs can seem suitable for some companies seeking to hand out promotional gifts to customers and employees.

Branded tote bags and t-shirts

These items can be ideal for fashion-focused retailers and companies that focus on everyday essentials.

Post Purchase Considerations

Durability and wear

If you have concerns about logos wearing off or the material not withstanding heavy use, make sure you’re buying from a reputable manufacturer. The best manufacturers and suppliers will allow you to return defective goods during a certain time frame.

Colour and design accuracy

Perhaps you’re worried that the colours of your company logo could look different on your product than it does on screens. This is why it’s so important to request a sample before proceeding with a large bulk order. This will give you a better idea of what to expect and enable you to make adjustments if needed.

FAQs

Why do bottle openers make such good marketing tools?

Bottle openers are both practical and durable items. As they are so useful, these products can be used for a long time and generate years of brand visibility.

Are branded bottle openers durable?

Many bottle openers are made from high-quality materials. This can ensure longevity and allow people to use them frequently without wear.

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HIGHLIGHTED TEAM MEMBER

Jennifer Burton | Marketing Executive

With over a decade of design and marketing experience, Jennifer possesses a broad range of marketing expertise covering everything from event planning to digital marketing. Joining Steel City in 2015, Jennifer manages all areas of the company’s marketing, from writing creative content about promotional merchandise, managing social media activity to organising events and direct mail campaigns. Outside of work, Jennifer loves to try new recipes, keeping fit and spending time with her family.

Linkedin | Email: [email protected]

You can meet the rest of the team here.