Branded Bar Accessories

Benefits

Branded bar accessories come with a host of advantages. Let’s explore some of the biggest benefits right now.

Everyday use

These accessories are designed for casual and avid entertainers. Accessories are available for everything from opening a bottle of wine during a relaxed quiet evening at home to mixing cocktails at large parties.

Versatility

The diverse range of tools available can include everything from muddlers to corkscrews. These tools enable people to create a whole host of beverages.

Great for social gatherings

These accessories are ideal for house parties, barbecues and formal events. They not only help you prepare beverages but kickstart conversations and prominently showcase brands too.

Compatibility with various brands

These universal tools can be used with all sorts of beverage products including craft beers and luxury spirits. This makes them essential for any bar set-up.

Better brand visibility

Each time one of these accessories is used, brand recall is reinforced. Brand awareness is subtly promoted each time someone uses or sees these tools.

Long-lasting impressions

The best bar accessories tend to have a longer lifespan than many other promotional items. This makes sure that your message stays in people’s lives for longer.

Highly functional

Offering gifts that people can use for a long time means avoiding distributing items likely to be forgotten or discarded. Many customers love to receive items which they can build into their day-to-day lives.

Sustainable marketing

As these tools are reusable, they help you to reduce your carbon footprint in a way that single-use items don’t.

Upmarket appeal

High-quality bar accessories have an air of sophistication that gives your brand associations with class and luxury.

Great for enthusiasts

These products are perfect for people passionate about entertaining guests, including those who love mixology.

Related pages:

• Branded Drinkware
• Branded Mugs
• Branded Travel Mugs
• Personalised Plastic Cups
• Branded Bottles
• Promotional Sports Bottles
• Branded Water Bottles
• Branded Glass Water Bottles
• Branded Metal Water Bottles
• Branded BPA Free Water Bottles
• Branded Coasters
• Branded Glasses
• Branded Bottle Openers
• Eco-Friendly Branded Drinkware
• Eco-Friendly Branded Mugs
• Eco-Friendly Branded Travel Mugs
• Eco-Friendly Branded Water Bottles
• Eco-Friendly Promotional Products

How To Choose

There are many factors you need to consider when choosing branded bar accessories.

If you’re buying with professionals in mind

Seek out high-end durable accessories. These can include stainless steel measure jiggers, stirrers and shakers. Home bartenders tend to love goods like ice moulds, cocktail recipe cards and muddlers, whilst the general public can find coasters, reusable drink stirrers and bottle openers highly appealing.

Material and quality

Stainless steel, leather and crystal are synonymous with luxury. Eco-friendly materials like bamboo and recyclable plastics have become very popular over recent years. If you’re on a budget, lightweight metals and regular plastics can be ideal, especially if you’re running a large-scale promotion.

Branding opportunities

If you’re interested in highly visible branding, you can opt for larger items that have vast space for slogans and logos. These can include trays and ice buckets. Branded wine stoppers and engraved corkscrews can be great if subtle branding is your aim. Branded bags and boxes can be perfect if you want to invest in elegant packaging.

Functionality and usability

Multi-functional tools like multi-use bottle openers can add value, whilst single-use tools including wine aerators can appeal to specific audiences. Digital integration has become more popular. Two examples of this are NFC-enabled tools and coasters with QR codes that can provide access to exclusive content.

Modern trends and innovation

Novelty items can appeal to certain audiences. These can include coasters that change colour as well as glowing drinks stirrers. If you wish to appeal to traditionalists, you can opt for classic goods like whiskey stones and wine decanters. Items with in-built tech like digital pourers and smart thermometers are also popular.

Safety and compliance

Make sure all items you order are compliant with food safety standards and regulations. If you need to purchase child-safe items, avoid small components that could be swallowed and products with sharp edges. Make sure the products you buy are compliant with local and global standards, especially if you’re distributing them internationally.

Budget constraints

You may be able to cut costs per item if you opt for larger quantities. Although bespoke items can cost more, these can be more distinctive and grab more attention. Nonetheless, standard off-the-shelf items can be more affordable and easier to source.

Ergonomics

Bar tools that offer great user comfort can make a long-lasting impression. Corkscrews with curved handles can be easier to grip, for example. Ergonomics can encourage people to use your items more and therefore increase brand visibility.

Subtle branding

Less can be more. Subtle engravings and discreetly placed brand names can add value to your accessory. Some people prefer subtly-placed logos and messages.

Innovative packaging

The unboxing experience can also add a great deal of value to your package. If there is something truly special about your unboxing package, this can encourage people to share their experiences on social media and promote your brand further.

Types

Custom bottle openers, printed coasters, engraved cocktail shakers, branded stirrers and straws, custom bar mats, bespoke wine stoppers are some of the types of bar accessories you can consider:

Custom bottle openers

These openers come in a host of designs, shapes and sizes. They can include keychains and wall-mounted fixtures. They are ideal for events, soft drink producers and breweries. They are popular with businesses including craft beer companies seeking to increase visibility by handing them out at festivals.

Printed coasters

Printed coasters offer a flat surface for drinks and can be made from many kinds of materials. These can include silicone, leather and cork. You can include everything from simple logos to detailed artwork on these coasters. They’re great for cafes, restaurants and corporate events.

Engraved cocktail shakers

These metal containers are used to mix drinks. Engraving adds a dash of elegance and personalisation to them. They’re perfect for premium drinks brands and luxury events. Cocktail shakers have been used since way back in 7000 BC.

Branded stirrers and straws

These long, slender tools tend to be manufactured from metal, plastic and even glass. They can feature logos and messages and are ideal for bars, clubs and cocktail parties. Nightclubs often serve drinks with branded stirrers to enhance visibility.

Custom bar mats

Bespoke bar mats tend to be manufactured from rubber. They can absorb spills and stop glasses from sliding. They give you a big surface area for brand messaging. They are often seen in pubs, bars and taverns. New establishments can use these mats to introduce their branding. They are also called ‘drip mats’ due to how they catch spills.

Bespoke wine stoppers

These stoppers protect the freshness of wine by sealing open bottles. They can be made from materials like metal and cork and can have decorative tops. The stoppers make great corporate gifts and are ideal for wine shops and vineyards. The concept of wine stoppers dates back to the days of ancient Egypt when wine jars were sealed with palm leaves.

Alternatives

Consider these alternatives to bar accessories:

Magnetic bottle openers, keychain bottle openers and multi-tool openers

Can be used in environments where bottled beverages are served. Keychain openers are often seen at corporate events and trade shows where guests can easily use them.

Fabric, cork and rubber coasters

Great for cafes and restaurants as well as household promotions. They are versatile enough to be used in casual and formal settings.

Special types of cocktail shakers

Include French shakers, Cobbler shakers and Boston shakers. They are frequently seen at premium events and cocktail parties. They’re commonly used to promote luxury brands to create an air of elegance.

Wooden stirrers, acrylic swizzle sticks and eco-friendly swizzle sticks

Enable people to mix drinks with ease and are popular at corporate events, beach gatherings and cocktail parties.

Decorative stoppers, vacuum stoppers and cork stoppers

Are suitable for vineyard promotions, wine tastings and fine dining.

Silicone, magnetic and washable ink markers

Can act as suitable alternatives to glass markers. They are regularly used at large parties where guests can mark glasses and are perfect for cheese and wine nights as well as holiday parties.

Rubber mats, fabric mats and spill-catching grooved mats

Can be worthwhile alternatives to other forms of bar mats. They boost brand visibility in bars and restaurants. They’re also effective for launching new alcoholic beverages.

Post Purchase Considerations

After purchasing branded bar accessories, consider the following:

Branding inconsistency

You may worry about your logo looking different on your cocktail shaker than your coasters. This is why requesting a sample before you place a big order is so wise.

Event-specific requirements

If you’re holding an outdoor event, you may need to ensure your products are weather-proof. Talk to the team who are designing and manufacturing your goods to ensure they are suitably resistant to the weather.

Using the products safely and effectively

If you don’t know how to clean your items or maintain their look, follow the care instructions to protect their lifespan and appearance.

Targeting your audience effectively

If you have a specific audience to target, you can work closely with the designer and manufacturer to ensure your designs appeal to them.

FAQs

Here are some frequently asked questions about branded bar accessories:

Why are bar accessories so effective when it comes to marketing?

Bar accessories are highly visible and used frequently. This makes them great for brand recall. When you add your branding to these items, they can act as daily reminders of your business.

What kinds of bar accessories can be customised?

It’s possible to have a huge range of bar accessories customised. These can include cocktail shakers, wine stoppers, coasters and bottle openers.

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HIGHLIGHTED TEAM MEMBER

David Robinson | Account Manager

Having worked within sales and customer service for over 20 years, David has a wealth of experience when it comes to advising and looking after clients in both a B2C and B2B setting. Fifteen of those years have been spent in the promotional product industry, and so David has vast knowledge base of which branded gifts will be suitable and help our clients brand stand out.

With a keen interest in technology and gadgets, David is passionate about keeping up with the latest promotional product trends. In his spare time, David likes to go fishing, gaming with his son and spending time with his family.

Linkedin | Email: [email protected]

You can meet the rest of the team here.