At Steel City, we know that when you put your brand on a product, you want it to be perceived as really good quality. That’s why we only suggest socks where the knit, colours, and fit hold up long after they’ve been worn and washed.
Whether it’s for new starter welcome packs, events, or internal rewards, we want to avoid those common frustrations – like logos that crack or cuffs that slide – and give you a product your team will actually want to wear day-to-day.
- Knitted-in logo durability: We always recommend knitted-in jacquard branding (up to 4 colours). Because the design sits in the knit, it stays intact through repeat wear and wash cycles, unlike surface prints that can flake. It ensures your brand looks consistent across the whole team, rather than looking tired after a few weeks.
- Above-shoe branding space: We put forward crew styles with a generous all-over design area (templates up to 200 x 190mm) so your branding stays visible above trainers and shoes. It allows you to run patterns and logos that really stand out and get seen in photos, rather than disappearing into the shoe.
- Wearable fabric blends: We focus on bamboo/poly/spandex and cotton/poly/spandex blends because they stay soft, breathe better, and stretch without feeling tight. We want you to hand these out knowing they’ll be used time and time again, rather than ending up in the bin because they feel hot or scratchy.
- Cuff grip and shape: We include options with added spandex because it helps the sock hold its shape at the cuff and through the foot all day long. This stops that annoying slippage and bunching when you’re walking between meetings, commuting, or out and about.
- Proof-led colour control: We take a consultative approach with your artwork. We’ll check it against your brand guidelines and use Pantone matching where the knit allows, so you can sign off exactly what will be produced. It’s about giving you that reassurance that the final product will land well and look right.
- Managed lead times: Lead time is a popular question, and for custom socks, we usually look at around 25 working days from proof approval. We monitor progress closely so you can plan your distribution dates without surprises. It helps avoid those last-minute panic swaps where quality might be compromised just to hit a deadline.
- Easy design process: We know the industry can be overwhelming, so we start with proven sock templates to keep the process simple and consistent. If you need something completely bespoke for larger volumes, we can take the decision down that route too, ensuring you never have to settle for a “close enough” option.