Printed Backpacks

Benefits of  Branded Rucksacks

Like our printed glasses, bags, and pencils, backpacks are always seen as a fashionable add-on. They now serve as stylish accessories more than ever before, whether we’re on our way to school, college, or work. Backpacks help you stand out in a crowd. Isn’t it what you want your company’s logo to do as well? On a crowded bus, queuing at the ticket counter, at the gym (check out our promotional gym bag collection), or simply as carry-on luggage before boarding a flight, we constantly come into contact with bags.

That’s the genius of these rucksacks. There’s a great big space just begging for your custom design - front and centre, no faff. Hand these out to customers, employees, or business partners and you’re not just giving them something genuinely useful, you’re sending your brand out into the wild. Train stations, high streets, airports... they’ll take your name places. Literally.

Backpacks aren’t niche - everyone needs one. Whether they’re lugging laptops, gym gear, or three types of lunch because they couldn’t decide, your brand's right there with them. So, why not let your logo do the talking? High-quality branding on a high-quality bag - it’s a match made in marketing heaven.

And this urban backpack? It’s the crowd-pleaser of the lot. Comfy, smart-looking, and with plenty of space for your logo to shout without screaming. It’s no surprise it’s one of our top picks. While you’re at it, browse our range of printed bags, selfie sticks (yes, they’re still a thing), fitness gadgets, notebooks, thermal mugs, and USB gizmos. Or hey, throw together a whole bundle - the kind of gift bag that makes Monday mornings at the office feel almost... pleasant.

How to Use Promotional Backpacks in Your Marketing Campaign

Let’s be honest - backpacks have been following us around since we were knee-high. Nursery meant toting around snacks and crayons. And even then, we wanted the bag that turned heads on the coat rack. That hasn’t changed - we’ve just upgraded from dinosaur prints to discreet logos, security features, and smarter pockets.

But here’s the twist: now it’s not just about you. It’s about your brand. Stick your logo on a backpack and suddenly your company’s part of someone’s daily routine. No flashy pitch, no cold email - just low-key, high-impact presence.

Invest in these and you’re not just buying bags. You’re tapping into one of the most underrated advertising platforms out there. Quality matters - and when you hand someone a giveaway that’s actually worth having, you’re making a statement. Think less throwaway tat, more ‘oh this is handy, cheers!’

Planning a conference or event? You know what it’s like - visitors juggling booklets, leaflets, the odd half-eaten croissant... It’s chaos. Now imagine handing them a solid, comfy backpack - with your branding on it - just when they’re about to drop everything. It’s not just helpful. It’s heroic.

Related: Exhibition Bags

Popular Logo Backpack Features

The following features are very popular with backpacks:

• Cooling functions
• Elegant bag printing
• Laptop backpacks
• High-quality embroidery
• A variety of colours and sizes

Why Choose a Personalised Backpack?

1. Improve Company Visibility

Printed rucksacks will keep your brand relevant and visible in a variety of ways:

• People using them will notice your emblem and advertising message when packing
• People walking behind your client or customer will glance at your logo
• You’ll get impressions from many people who will see your message at a glance – wherever and whenever!

If you’re keen to increase brand awareness, visual advertising is the way to go. Printed backpacks and haversacks can make a big difference by drawing a lot of attention.

2. Backpacks Are a Valued Gift

Rucksacks with corporate logos are used in a variety of marketing campaigns. People love getting presents, even more so if they’re helpful somehow. They’ll think their backpacks are exactly what they’ve been looking for when they get them. It is what consumers require and desire, and as a result, they will embrace your business and the items and services you provide.

If the product is both colourful and useful, promotional backpacks are employed in several scenarios. People can use them at the gym, to carry books and stationery, or as a must-have university accessory. Don’t be shocked if staff take them to work if the design is more subtle.

3. Cost-Effective Marketing Due to Repeat Use

Although promotional backpacks aren’t the cheapest promotional items, they are nonetheless affordable. Everyone can find a purpose for them in some way, and people will likely use them for years. As backpacks create fabulous results, the return on investment for business backpacks is exceptional. As long as you distribute them at the right time, you’ll get results before you know it.

Luckily, you can find opportunities everywhere: consider schools and universities, conferences, trade events, and fairs. The attendees of all of those events will greatly appreciate your backpacks, and they will gladly use them. Take advantage of the opportunity. Now is the time to order your promotional bags and rucksacks. Begin enhancing your brand’s visibility to ensure that your company receives the outcomes it deserves.

4. Plentiful Branding Areas and Printing Options

We offer a variety of printing options on our UK backpacks. From full-colour and screen printing to embroidery, we’ve got you covered. Our graphic artists are always available to provide experienced product guidance. They’ll make sure your logo is printed to the highest standard and accurately portrays your brand.

The Best Custom Backpacks in the UK

Whether you want to take your laptop, pens, or just as an alternative to standard bags, our collection’s exceptional price-performance ratio ensures that you get value for money.

You have nothing to lose because it is multifunctional in terms of fashion, usability, and brand recognition. The knapsack is an excellent gift choice for clients on special occasions, such as birthdays or Christmas, because of its universal appeal.

The promotional item is also appropriate for use during a sports event. Whether hosted by your company or not, they make lovely giveaway bags. Why not plan a private tour for clients, business partners, employees, or corporate executives? An advertisement of this type has a lot of possibilities, so feel free to be creative and get the most out of it.

Contact us today for a quote.

HIGHLIGHTED TEAM MEMBER

David Robinson | Account Manager

Having worked within sales and customer service for over 20 years, David has a wealth of experience when it comes to advising and looking after clients in both a B2C and B2B setting. Fifteen of those years have been spent in the promotional product industry, and so David has vast knowledge base of which branded gifts will be suitable and help our clients brand stand out.

With a keen interest in technology and gadgets, David is passionate about keeping up with the latest promotional product trends. In his spare time, David likes to go fishing, gaming with his son and spending time with his family.

Linkedin | Email: [email protected]

You can meet the rest of the team here.