At Steel City, we know that if you’re going to put your logo on a product, you want it to be perceived as really good quality. Rulers are items that get used time and time again – in schools, offices, and pencil cases – so they need to stay straight and keep your branding legible.
When you’re ordering for welcome packs, mailers, or office kits, we know it’s really important that the details are right. Our job is to use our experience to make sure the final result lands well with your client or team.
- Proof-Checked Scale Print: We always provide a visual proof before production because we want to be sure your print placement works perfectly against the ruler’s markings; we know lead times are a popular question, and these typically start from artwork approval (often 7-10 working days), so we’ll work with you to plan around that sign-off date to hit your deadline.
- Trusted Supplier Network: After years in the industry, we’ve built relationships with suppliers we trust to deliver consistent quality; this means we can back you every step of the way, ensuring your rulers don’t arrive with uneven edges or finish variations, but instead look great and reflect well on your brand.
- Lead-Time Choices Up Front: We know how overwhelming the options can be, so our range shows clear lead times (commonly 7, 9, or 10 working days); this allows us to take a consultative approach; if your date is tight, we can steer you toward a format that we know can be produced in time.
- Pocket vs Classroom Lengths: We offer both 15-16cm and full 30cm options because we want the item to be useful for the recipient; if you’re sending out mailers, the shorter lengths fit perfectly in an envelope; if you’re outfitting classrooms or offices, the 30cm length is a genuine day-to-day tool.
- Maximising Brand Exposure: We love the full-colour options with long print areas (up to 300mm wide) because they give you the space to really tell your story; instead of squeezing tiny text into a small space, you can include a clear call to action or a QR code that creates a digital link to your website or campaign.
- Honest Sustainability: Sustainability is a real priority for us; our range includes recycled plastic and bamboo where stated, plus UK-made lines, because it’s important we don’t greenwash; we provide clear material details so you can be confident the product aligns with your values.
- Curated for Quality: We’ve narrowed down this shortlist to products that we know behave predictably in terms of print clarity and quality; however, if you have a specific brief for a different shape or material, we can use our expertise to source exactly what you need.