Name: Personalised Gifts
Brand: Steel City Marketing

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Personalised marketing has become a core strategy for brands that want to build stronger connections, increase loyalty and drive repeat engagement. While the term has been used for many years, it is now firmly high on the agenda for marketers looking to deliver more relevant and effective campaigns.

Personalisation can take many forms – from using an individual’s name in content or advertising, to adapting marketing activity based on customer preferences, behaviour, location or job role. Rather than relying on generic messaging, brands are increasingly focused on understanding their audience and tailoring communications to reflect where customers are in their buying journey.

Research shows that 71% of consumers expect personalised interactions from brands, and many feel frustrated when those expectations are not met. In the UK specifically, 60% of shoppers say generic communications feel irrelevant, underlining the importance of tailored messaging. When brands present the right product or service at the right time, in the right context, they are far more likely to make a lasting impact.

Personalisation also plays a key role in customer retention. Studies consistently show that retaining existing customers is more cost-effective than acquiring new ones, making personalised marketing a vital part of long-term growth strategies. UK research has found that 71% of consumers say personalised experiences increase their brand loyalty, and many are more willing to spend with brands that personalise engagement.

One powerful way to bring personalised marketing into the physical world is through individually named promotional products. While digital personalisation often focuses on emails or content, gifting personalised items such as named mugs, bottles, notebooks and pens creates a tangible brand experience that people genuinely appreciate and remember.

When chosen and timed well, personalised gifts can be an effective tactic for engaging audiences, strengthening relationships and encouraging repeat interaction. In fact, research shows that surprise gifts and unexpected rewards are among the most valued ways a brand can interact with consumers, making personalised gifting a strong tool for customer engagement and retention.

Individually named promotional gifts can be used in many ways – from customer thank-you campaigns and incentives, to onboarding packs, wellbeing gifts or rewards for employees. Providing each person with their own personalised item not only helps people feel valued, but also offers practical benefits in shared environments by reducing the need for communal items.

By incorporating personalised promotional gifts into your marketing strategy, you’re not just giving a branded product – you’re delivering something that feels personal, relevant and valued, helping to deepen relationships with employees, clients and long-term customers.

Personalised Individually Named Drinkware

Personalised drinkware remains one of the most popular and practical promotional gift options. Individually named mugs, travel tumblers and bottles are used daily, ensuring repeated brand exposure while feeling personal to the recipient.

These items can be printed or engraved with individual names and are often available in their own presentation boxes, with the option to deliver directly to home or office addresses.

Personalised Individually Named Notebooks & Stationery

Individually named notebooks and stationery sets are ideal for onboarding packs, conferences and everyday office use. Adding a person’s name creates a sense of ownership and professionalism while reinforcing your brand.

Many options allow both the notebook and accompanying pen to be personalised, creating a cohesive and high-value branded gift.

Personalised Individually Named Gift Packs

Personalised gift packs bring together multiple branded items into one coordinated, individually named gift. Each element can be customised, and the outer packaging can also be personalised to create a premium unboxing experience.

These packs are ideal for employee appreciation, client thank-you gifts, seasonal campaigns and remote team gifting.

Personalised Individually Named Pens

Individually named pens are a cost-effective yet impactful promotional product. When personalised with a name, they feel far more premium than standard giveaway pens and are more likely to be kept and used.

Options include engraved or printed finishes, with some designs offering additional features that enhance perceived value.

Personalised Individually Named Tech & Gadgets

Personalised tech accessories offer a modern and high-impact gifting option. Individually named tech products combine everyday functionality with personalisation, helping brands stand out in competitive environments.

These items are particularly effective for client gifting, rewards and premium campaigns where you want to leave a lasting impression.

Individually named promotional products help brands move beyond generic merchandise. They support personalised marketing strategies, improve engagement and increase brand recall by making each recipient feel valued as an individual.

Whether you’re gifting to employees, clients or prospects, personalised products delivered at the right moment can strengthen relationships, improve retention and maximise the long-term impact of your marketing spend.

Looking to create personalised individually named promotional products for your next campaign? Contact Us | Steel City Marketing to discuss your ideas and explore the full range of personalised gift options available.

Rowan Andrews

Rowan ensures smooth order processing and production, drawing 20 years’ experience in customer service and sales to handle every situation with care.

Second time ordering from Steel City. The team has been marvellous once again. Very attentive to my requests, and in this occasion - very short deadline. They were quick to respond, and delivered on time in spite of the challenge of time. Always respond quickly and very proactive. I highly recommend this company for any marketing needs. Their brouchure is full of ideas and nothing is out of reach. Thank you once again team!

“Really happy with service from start to finish! Quick turnaround from ordering to receiving products.”

Steel City supplied magnets for us recently on behalf of one of our charity sector clients. Both David & Rowan from initial quote, through to overseeing the project itself were brilliant. Very pleased with the finished product, and quicker than initially expected. Thanks again, Marc

Amazing service through out and unbeatable lead times! Steel City really makes the impossible possible!

Great service from start to finish and excellent product.

Fantastic all round, great communcation from Rowan and the team, products came exactly as described, really simply process would 100% recommend using them, very trustworty.

We used Steel City Marketing for company merchandising and had a brilliant experience. Quick turnaround, open communication, and high-quality on delivery! Shout out to Debbie and Rowan! Would absolutely recommend.

Communication and customer service was excellent. High quality product. Thank you Rowan.

James and Rowan were super helpful in helping us finalise our plans and delivered a product we are super happy with! :-)

A huge thank you to Rowan and Debbie at Steel City for all their help with our new merchandise for our rebranding launch! They were a dream to work with, super friendly and responsive! Communication was absolutely on point throughout the whole process, which made everything run so smoothly. The merch looks fantastic and really brought our new brand to life. I can’t recommend them enough!

Delighted with the service, the product and the prompt delivery - thank you 😀

Had a fantastic experience ordering products through Steel City. From very first contact through to delivery everyone was very helpful and professional, keeping me informed at every step of the way, and ensured a speedy outcome - an extremely efficient process from start to finish.

These guys are super. They are all very personable and incredibly easy to work with, and will stop at nothing to make sure the order is exactly right. We have made three orders from them now and have been really pleased each time.

A really quick turnaround and they were happy to do whatever changes were needed. Amazing service, thank you so much!

Great service from the whole team from ordering, through fulfilment to billing. Staff were all friendly and accommodating to our needs and made great suggestions to our order - thank you. Will use again!

I ordered name badges from Steel City, the communication from Rowan and the final product were first class, I will definitely use them again.

We have used Steel City a number of times and this order was no different - a fast, friendly and efficient service from start to finish! Highly recommended for any and all branded goods!

Excellent customer service throughout the whole process - from initial contact through to delivery. I was kept informed at each stage. Friendly and helpful staff. Thanks.

Ordered loads of branded merch from them (we're talking in the 1000s) multiple times over the past few years and they never fail to be absolutely spectacular with their customer service, general friendliness and their helpfulness! The merch is top notch quality, and will happily continue using Steel City for many orders to come! Hugely recommend!

We have ordered several branded products from Steel City, and we have been extremely impressed by both the quality of the products themselves and also the service we've received from their fantastic team. Georgia in particular has been brilliant - her friendly demeanour and genuine willingness to help us make the right decisions for our business made the entire process seamless. No question was too trivial, and no request was ever too much trouble for her. Steel City has earned our trust as a reliable and customer-focused company, and we wouldn’t hesitate to recommend them to anyone looking for high-quality branded products with exceptional service to match. Thanks guys!

I have known Steel City Marketing for many, many years and always find them extremely professional. The whole process: from responding to my initial inquiry; through to tracking delivery is managed in a super professional way. On top of that - they are lovely, friendly people ... highly recommended :-)

Seamless from start to finish. Very helpful company, brilliant product and delivery on time. Couldn't recommend more.

We are delighted with our branded hoodies. The team are a pleasure to work with and provided an excellent service on a tight deadline. Thoroughly recommend Steel City Marketing.

Good quality products, competitively priced with excellent communications throughout the whole process.

Fabulous fast and friendly service, cracking banner :)

Very helpful and friendly customer service, and great job on pin badges produced for our Freshers campaign

Absolutely A-1 in every area. From design, to communication, to delivery, processing, speed, quality of products - exceptional!

My first time using Steel City BM, what a great service, we delayed things and messed them about a bit but they still came up trumps, got the merchandise we wanted, printed with our Logos and delivered within the very short timeframe we gave them, excellent service. I would highly recommend using them

I am a repeat customer for a good reason and have been for years. Never let me down, courteous, friendly service, quality goods, lovely efficient firm to deal with (exemplary COMMUNICATION as well, which seems to be a commodity fast diminishing between client and supplier these days) and going forward I’ll be back again - at least twice a year with ever increasing volumes. Can’t recommend them highly enough. Great firm.

Recently sourced products from Steel City and couldn't be happier! From the initial enquiry to the delivery of the products, every step of the process was handled with the utmost professionalism and care. The quality is exceptional, the customer service is outstanding, and the delivery was prompt. I highly recommend them to any business looking for reliable, high-quality suppliers. Thank you for exceeding our expectations!

Ordered a bulk order of 500 branded notepads on the Monday and they had been delivered on the Friday! Impressively fast. Great quality products, and the customer service is the best i've experienced- both Rowan the Sales Administrator and Debbie the Account Manager were excellent, very rapid email response with all the info needed. We will continue to use Steel City for our company's branded merch.

Can't rate the team at Steel City Marketing highly enough. I've ordered a few different promotional items just recently and every single time, from start to finish, the service from Georgia & Rowan in particular, has been first class. Each item we have had (leather key fobs, feather flags and printed bags) are of an excellent quality and have been produced to a very high standard. I've always been pleasantly surprised at the quality, speed and with the exceptional service this company has always fulfilled our orders.

Brilliant service from start to finish. Rowan went that 'extra mile' to keep me informed on progress.

Highly recommend Steel City for all promotional items and gifts. The team were very helpful and supportive in helping us source what we were looking for and sent multiple free samples for us to test the quality prior to us making a final decision. Highly recommend Steel City and look forward to working with them again in the future. - Review on behalf of AUMA Actuators Ltd.

“As always, the service was fast and reliable with my favourite bit being the communication. As a customer you know exactly what to expect at every point of the process because your expectations are managed beautifully and all information is communicated well.”

Excellent service and produced items once again from Debbie and the whole team at Steel City. I won't go anywhere else for my promo items.

Super speedy process and the team were on hand throughout! Highly recommend - thank you again!

Fantastic experience using Steel City from the minute I emailed James about my requirements to the finished product being delivered. Can't speak highly enough of Rowan for her regular communication and letting me know how things are progressing.

Great experience of using Steel City, nothing was too much trouble, everyone within the team that we dealt with were really helpful, will definitely be using them again!

Good Products, good service - kept informed all the way - Steel City met my expectations which are pretty high - nicely done SC...

The team at Steel City have been extremely helpful whilst ordering new merchandise for a small charity. They came up with suggestions for the products, enhanced the logo and offered an excellent price. Overall very friendly and efficient and we are delighted with the final products.

Excellent customer service and communication, good turnaround times and a quality product. Many Thanks!

Excellent customer service

Great communication, good prices and excellent quality products. Thank you.

The process of placing the order as always was handled well and a pleasure to work with you and your team at Steel City.

Great communication, quick delivery, excellent range of products.

great, professional and amazing team. exactly the kind of company yo'd want ot do business with!!

An amazing company to work with! I ordered some corporate gifts for our company and everyone I spoke to was incredibly helpful, they made all changes I asked for and managed to get everything to us in time for an event we were attending!

Great price, prompt delivery. Great customer service. Debbie and Rowan are great and I really recommend their services.

Personalised Gifts

List of Products

Mail Box – Premium Corporate Gift Pack

Universal Tumbler – Full Colour

Universal Tumbler – 1 Colour

Cambridge Earthenware Mug – White

Cambridge Earthenware Mug – Coloured

Bell Earthenware Mug – Coloured

Bell Earthenware Mug – White

Clover Earthenware Mug – White

Clover Earthenware Mug – Coloured

Darwin Earthenware Mug – White

Deco Earthenware Mug

Marrow Earthenware Mug – White

Marrow Earthenware Mug – Coloured

Sparta Mug – White

Sparta Mug – Coloured

Bio Universal Tumbler

Ombre 1 Litre Bottle

Ashford Plus Recycled Stainless Steel Drinks Bottle – Engraved

Ashford Plus Recycled Stainless Steel Drinks Bottle – Full Colour

A4 Mole Notebook – 1 Colour

A4 Mole Notebook – Debossed

A4 Mole Notebook – Full Colour

A5 Mole Mate Duo Notebook – Debossed

A5 Mole Notebook – Debossed

A5 Recycled Mole Notebook – Debossed

A6 Mole Notebook – 1 Colour

A6 Mole Notebook – Debossed

A6 Mole Notebook – Full Colour

Ashford Plus Recycled Stainless Steel Bottle – 1 Colour

Mole Mate Ballpen

SCX 10000mAh MagSafe Powerbank

SCX 5000mAh MagSafe Powerbank

SCX Light-Up Wireless Wooden Phone Stand – Engraved

SCX MagSafe Ring Charger

A5 Recycled Mole Notebook – 1 Colour

A5 Recycled Mole Notebook – Full Colour

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Key Information

Personalised Marketing

Personalised Marketing Gifts

Best Personalised Individually Named Promotional Products