At Steel City, we select branded sunglasses for giveaways that people will actually want to wear outside, rather than just try on once and put aside. Our focus is simple: we pick frames and branding methods that we know work, ensuring you avoid common issues like messy logo placement or stock that turns up late.
- UV400 lens checks: We prioritise lines where the product data states UV400 protection and, where listed, EN ISO 12312-1 compliance. It’s really important to us that you’re handing out eyewear that doesn’t just look the part, but does the job properly in the sun. This keeps your team working from written product specs rather than assumptions.
- Readable arm branding: Our decision to recommend pad print to the arms (commonly 1-colour) is about keeping your logo readable at arm’s length and in those all-important crowd photos. Print areas are typically around 65-70mm wide, which helps avoid the logos looking too small or off-centre.
- Event-date lead times: We steer you towards models with clear production lead times like “6 days from artwork approval” or “7-10 days from artwork approval” (varies by model) so you can work back from your event date with confidence. We know how crucial deadlines are, whether it’s for an exhibition or a mail-out.
- Single-handler control: Our approach is to keep account handling, proofing, and production chasing in one place so you’re supported by one expert contact. That cuts down on confusion and helps prevent any issues with logo positioning.
- Proof-first print placement: We always issue a proof and check the artwork against the available print area before anything goes to print. We know sunglasses show misalignment immediately once they’re on people’s faces, so we want to make sure the branding sits perfectly.
- Bamboo-arm option: We include frames described as a plastic-and-bamboo mix with bamboo temples, and we flag engraving where it’s available. Sustainability is a massive topic right now, and if you need a clearer materials story than standard plastic, this gives you a great option without switching to a fragile “novelty” frame.
Our product list above is the starting point of our curation – the standards we use to keep results predictable. If your budget and lead time allow, we can always take a consultative approach to source bespoke sunglasses options that match your campaign brief perfectly.