At Steel City, we’ve always said that if you wouldn’t use a product yourself, there’s no point putting your logo on it. That is exactly how we approach branded dog items. They need to be the things that get grabbed on the way out the door and keep working even when they’re wet, dropped, or pulled about.
We know how important it is that these products land well with the recipient. Our proofing process and advice on branding methods are there to make sure we back you every step of the way – avoiding wrong placements or weak prints – so you can get on with your job knowing the quality is there.
- Lead-clip attachment points: We really like clip-on and belt-loop formats (like carabiners and drawstrings) because this hardware keeps the product attached to a lead, bag, or waistband while you walk; it means your branding stays on the item people actually take out of the house and use day-to-day, rather than it ending up loose in a drawer.
- Outdoor-safe print placement: When you’re putting your branding on a product, you want it to be perceived as really good quality; we specify clear print areas (e.g., 18mm Ø, 65 × 52mm, 50 × 25mm) and only offer all-over full-colour where we know the material can take it; that stops the print looking rough at the edges and ensures the logo doesn’t look fuzzy after it’s been dragged around outdoors.
- Full-colour for photos: We include full-colour branding options (including all-over print on leads/collars and full colour on bandanas) because high-contrast colour really holds up better; it’s great for when people are taking photos at events or out on a walk, giving you branding that you can still read from a few metres away rather than dark prints disappearing outside.
- Pantone when it matters: We’ll take a consultative approach to your brand colours; we offer Pantone matching on selected 1-colour items because we know consistency is key across batches or repeat campaigns; if colour accuracy is critical to you, this stops that “nearly right” shade problem when items sit side-by-side.
- Lead times you can plan around: We know deadlines are often tight, so we list products with lead times from just 4 days (from artwork approval) up to 25 days; if you’re up against an event date, we can help you pick the items that can realistically be produced and delivered in time so you aren’t let down.
- Proof-before-production sign-off: It’s really important that you get exactly what you need, so our production timing always starts from proof approval; this lets you check logo size, contrast, and placement before anything runs, ensuring you don’t receive boxes of stock with branding in the wrong position.
- Eco specs you can explain: Sustainability is a real buzzword at the moment, so we include options with rPET components and compostable poop bags; these materials make sense in day-to-day use and give you a clear spec to repeat internally, making it easier to say exactly what is responsible about the item without greenwashing.