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Promotional seeds and plants are a unique and memorable way to align your brand with eco-conscious values. Whether you want to reflect your brands commitment to the environment and reducing waste, encourage health and wellbeing, or strengthen a message of growth and new beginnings, branded garden products offer a fresh, sustainable alternative to traditional giveaways.
At Steel City, we have a huge range of promotional plants and seeds, to suit a wide variety of budgets. From seedbombs, seeded promotional pencils and coasters, to brandable plant pots – there is an option for everyone, whether you’re green fingered or not!
Get in touch and we can explore the whole range with you.



You can also decide whether to present them in a plastic-free pouch, cardboard matchbox or reusable aluminium tin like below.




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Get in touch with us to learn more about all the innovative seeded paper items available, including:
All are a unique alternative to the traditional paper versions of these products.

Like the Sprout® pencil, this version does not carry the brand name credentials, and is limited to one type of seed, but could be a good economical alternative. This wooden promotional pencil is available with poppy seeds encased in the top, which is biodegradable.


Please get in touch with us to find out more.

If you prefer a non-breakable version of this desktop plant pot – but with a similar look, you can opt for a 100% recycled plastic terracotta pot or a post-consumer bamboo pot in a range of bright colours. You may also want a branded box rather than a sleeve. All achievable!



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You can also pair your planted pot with a candle in a similar style, for a complete luxurious gift set. If you want it packaged, no problem. Have your brand printed directly onto the packaging or sleeve.
Bringing nature into our daily lives, spending more time in green spaces and keeping active can all help to cultivate a healthy mind and body. In fact gardening has been proven to increase our level of happiness and meaningfulness, and is on par with biking, walking or dining out. Simply by having a regular view of greenery has a beneficial impact on our wellbeing.
It’s no wonder then, that gardening has become a popular activity during and following the Pandemic; a catalyst for many to question how we spend our time, and seeking ways to help improve our mental and physical wellbeing.
With a vast amount of UK office workers choosing to spend part or all of their time working from home, it’s important for employers to ensure their remote workers are happy and healthy.

By making promotional seeds or plants centre stage to your marketing campaign, you will be championing mindfulness and healthy wellbeing. As mentioned above, caring for and being around plants has many health benefits, including:
Plants absorb carbon dioxide and release oxygen, which creates a healthier environment to be in. If you want to promote your green credentials, and showcase your commitment to the environment, putting your brand on promotional seeds or plants is a direct and easy way to do so.
Increasingly, consumers are choosing brands who prioritise sustainability. So by gifting branded seed packets, plantable cards or engraved plant pots, rather than single-use giveaways, you will be demonstrating your commitment to reducing waste, and promoting a healthier planet.
Of course, ‘planting a seed’ with promotional seeds and plants is also a clever and creative way to launch a new business, service or product. As your business or offering grows, so will the promotional plant offered to your target audience; a constant reminder of your brand.
Unlike disposable promotional gifts, plants and seeds will continue to grow for months, if not years! Every time your customer or colleague waters their plant or sees it on their desk, they will be reminded of your brand and generosity. Plus, if office based, your contact details will be in easy reach for when they need your service or product.
This extended exposure makes seed-based promotional gifts a high-impact marketing tool.
Promotional seeds and plants can be used as a vehicle for team bonding and building. Planting the seeds as a group activity, or running a friendly growing competition between colleagues can help us to connect and build relationships. This in turn will improve morale and general wellbeing.
Promotional seeds and plants are a versatile gift and can be used for various marketing campaigns, such as:
If your customer or colleague is office-based, then a desktop garden, seeded stationery or planted pot could sit on their desk and be in their line of vision on a daily basis. Items like Seedsticks® seedpacks or seed bombs would work well for educational settings, charities, hybrid or remote workers for example, who have access to outdoor green spaces. You will want to also consider the type of seed you select, based on popularity and how easy it is to grow. If you are sending a herb like basil, could you include a recipe?
Think about adding a personal note or add an individual’s name to the item. This will show your recipient that the act of giving the gift is a special and thoughtful one. It will emphasise that you value them as a customer or colleague, as well as your committment to sustainability.
Encourage your recipients to share photographs or videos of their growing plants. You could include a branded hashtag. This will help to boost your online engagement and brand visibility.
Choose colours that will reflect your brand and the eco-friendly marketing message. Make your message clear, simple and eye-catching. Include any call to actions in your packaging such your contact details and relevant campaign hashtags. You could also include a QR code to your website or landing page, which will help you to connect your physical and digital marketing efforts.
If you would like more help on measuring your efforts, have a look at our Direct Mail Analytics Blog.

Promotional seeds and plants are the ideal choice to promote wellbeing, embrace your eco-credentials and create long-lasting brand visibility.