Name: Raincoats
Brand: Steel City Marketing

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Result Genuine Recycled Three Layer Printable Softshell Jacket
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About The Steel City Raincoats Range

When considering marketing giveaways or uniforms, raincoats offers something far more strategic than just utility. These aren’t simple freebies—they’re a calculated move toward maximising visibility in everyday life. Each time someone steps out in your waterproof gear, your brand becomes part of their environment, part of their routine, and crucially, part of their interactions with others.

What sets this type of outerwear apart? It offers exposure during high-impact moments. When people are caught in a downpour, they become hyper-aware of their surroundings. Brands that show up in such moments are often remembered far more vividly than those encountered under ordinary circumstances. Whether they’re navigating a crowded street or attending an outdoor event, your logo is not just seen, but noticed.

UK weather provides frequent opportunities for this kind of exposure, making your investment in waterproof apparel a high-frequency advertisement in disguise. Each wear becomes an interaction—your brand travels through streets, commutes, and even outdoor events.

Utility is king when it comes to promotional products, and few items provide as much genuine day-to-day relevance as rainproof outerwear. What distinguishes jackets from the plethora of branded items that companies distribute is their undeniable relevance in real-world situations. In contrast to pens or mugs, which offer minimal long-term engagement, rain jackets cater to a daily need—particularly in regions with unpredictable weather like the UK.

Value beyond marketing: Offering a useful item not only ensures the recipient will use it frequently but also enhances their perception of your company. By solving a practical issue like weather protection, you align your brand with reliability and care.
Extended exposure: Unlike disposable or one-time-use products, branded outerwear is seen repeatedly over months or even years.

A good example comes from a company I once advised. They distributed rain jackets to clients at a corporate golf event. The weather, predictably, took a turn for the worse. But instead of leaving early, attendees stayed to network—wearing the company’s branded jackets. The brand benefitted not just from visibility, but from creating a positive, memorable experience associated with its name.

Rain jackets aren’t only valuable as marketing tools for external audiences. They can strengthen internal company culture when used as uniforms or as part of a staff wardrobe strategy. When employees are outfitted in high-quality, branded gear, it signals that the company is prepared, professional, and cares about employee wellbeing.

Psychological impact on employees: Outfitting your team in practical, thoughtful apparel fosters a sense of unity and belonging. It’s about creating a consistent, reliable image both within your workforce and to the outside world.

For businesses where staff work outdoors—whether it’s event management, delivery services, or field sales—having weather-appropriate uniforms increases employee efficiency and comfort. Dry, comfortable employees are less distracted, more focused, and more likely to represent your brand positively during interactions.

Enhanced staff retention: Some companies I’ve worked with found that upgrading their uniforms to include branded rain jackets led to higher staff retention. The small investment made employees feel appreciated and valued.

Customisation isn’t just about adding a logo to a jacket. It’s about ensuring the jacket becomes a wearable extension of your brand’s values. The choices you make—from fabric type to color scheme to logo placement—directly impact how the jacket, and by extension, your company, is perceived.

Sustainability choices: Brands focused on sustainability may opt for eco-friendly materials, such as recycled fabrics. This reflects your company’s commitment to environmental responsibility and reinforces these values with every wear.
Design that fits the user’s life: For corporate clients, a sleek and professional look may integrate more seamlessly into their wardrobe. For creative industries, bold colors or unique patterns may better reflect the energy and vision of the brand.

One business I worked with chose a high-visibility raincoat design, incorporating both reflective details and their branding. This approach made their rain gear not only a thoughtful promotional tool but also a safety enhancement for customers working in hazardous outdoor environments. Strategic customisation allows the gear to serve multiple purposes, enhancing its value to the recipient while reinforcing your brand.

Rain gear, particularly well-made jackets, offers exceptionally high return on investment (ROI) when compared to other promotional items. A jacket is rarely a single-use item. In fact, the better its quality, the more it’s worn—and the more it’s worn, the greater your brand’s visibility. Given that most rain jackets last several years, the cost-per-impression is staggeringly low.

Think about the typical promotional item lifecycle:

A branded pen might last a few weeks before it’s lost or discarded.
A branded notepad may stay in a drawer for months.
But a rain jacket? It’s seen on the street, worn in meetings, taken on holiday—it travels as much as your customer does. Over the lifetime of that jacket, the impressions your brand makes are continuous and cumulative.

In a world of fleeting digital ads and momentary social media attention, the long-term visibility of outerwear offers a rare opportunity for sustained brand presence. For businesses looking to stretch their marketing budget, it’s hard to beat the longevity and impact of quality outerwear.

In essence, branded rain gear creates consistent, long-term brand visibility, communicates thoughtfulness through practical value, and offers a cost-effective method to build lasting brand impressions.

High-Impact Exposure: Seen during memorable, weather-related moments.
Solving Real Needs: Establishes your brand as reliable and considerate.
Enhancing Company Culture: Increases employee morale and professionalism.
Customisation for Strategy: Aligns with your brand’s values and market positioning.
Unmatched Longevity: Far outlasts typical promotional items in terms of impressions.

Jenni Burton

With over 15 years of design and marketing experience, Jenni brings a broad range of expertise covering everything from event planning to marketing.

We've used Steel City for some physical collateral, not only is this of fantastic quality but the service and communication is impeccable. Would highly recommend if you're looking for a full end-to-end service.

Great service from the team from recommendation of products through to design and delivery. Would highly recommend!

Excellent products — durable and great quality. The service from all the staff was exceptional throughout. I wouldn’t hesitate to use Steel City again and would definitely recommend them.

Second time ordering from Steel City. The team has been marvellous once again. Very attentive to my requests, and in this occasion - very short deadline. They were quick to respond, and delivered on time in spite of the challenge of time. Always respond quickly and very proactive. I highly recommend this company for any marketing needs. Their brouchure is full of ideas and nothing is out of reach. Thank you once again team!

Just wanted to share some overwhelmingly positive feedback about James and his incredible team. I recently placed a very small, but crucial, order for an embroidered puffa jacket. My original supplier completely let me down, calling late on a Friday afternoon (3:00 PM) to push the committed delivery date from Tuesday to Thursday, which was too late for our filming schedule. In a panic, I called James's team at 3:05 PM that same Friday, honestly expecting a firm "no." However, I was met with unbelievably helpful and flexible service. The team, specifically Rowan and David, were absolutely first class! They went above and beyond, making it seem like nothing was too much trouble. Thanks to their efforts, the jacket will now be delivered on Wednesday—a whole day before we need it for filming! This is old-school customer service at its very best. I can't thank James and the team enough and will absolutely be ordering from them again in the future. Highly, highly recommend!

“Really happy with service from start to finish! Quick turnaround from ordering to receiving products.”

Steel City supplied magnets for us recently on behalf of one of our charity sector clients. Both David & Rowan from initial quote, through to overseeing the project itself were brilliant. Very pleased with the finished product, and quicker than initially expected. Thanks again, Marc

Great service from start to finish and excellent product.

Fantastic all round, great communcation from Rowan and the team, products came exactly as described, really simply process would 100% recommend using them, very trustworty.

We used Steel City Marketing for company merchandising and had a brilliant experience. Quick turnaround, open communication, and high-quality on delivery! Shout out to Debbie and Rowan! Would absolutely recommend.

Communication and customer service was excellent. High quality product. Thank you Rowan.

James and Rowan were super helpful in helping us finalise our plans and delivered a product we are super happy with! :-)

A huge thank you to Rowan and Debbie at Steel City for all their help with our new merchandise for our rebranding launch! They were a dream to work with, super friendly and responsive! Communication was absolutely on point throughout the whole process, which made everything run so smoothly. The merch looks fantastic and really brought our new brand to life. I can’t recommend them enough!

Delighted with the service, the product and the prompt delivery - thank you 😀

Had a fantastic experience ordering products through Steel City. From very first contact through to delivery everyone was very helpful and professional, keeping me informed at every step of the way, and ensured a speedy outcome - an extremely efficient process from start to finish.

These guys are super. They are all very personable and incredibly easy to work with, and will stop at nothing to make sure the order is exactly right. We have made three orders from them now and have been really pleased each time.

A really quick turnaround and they were happy to do whatever changes were needed. Amazing service, thank you so much!

Great service from the whole team from ordering, through fulfilment to billing. Staff were all friendly and accommodating to our needs and made great suggestions to our order - thank you. Will use again!

I ordered name badges from Steel City, the communication from Rowan and the final product were first class, I will definitely use them again.

We have used Steel City a number of times and this order was no different - a fast, friendly and efficient service from start to finish! Highly recommended for any and all branded goods!

Excellent customer service throughout the whole process - from initial contact through to delivery. I was kept informed at each stage. Friendly and helpful staff. Thanks.

Ordered loads of branded merch from them (we're talking in the 1000s) multiple times over the past few years and they never fail to be absolutely spectacular with their customer service, general friendliness and their helpfulness! The merch is top notch quality, and will happily continue using Steel City for many orders to come! Hugely recommend!

We have ordered several branded products from Steel City, and we have been extremely impressed by both the quality of the products themselves and also the service we've received from their fantastic team. Georgia in particular has been brilliant - her friendly demeanour and genuine willingness to help us make the right decisions for our business made the entire process seamless. No question was too trivial, and no request was ever too much trouble for her. Steel City has earned our trust as a reliable and customer-focused company, and we wouldn’t hesitate to recommend them to anyone looking for high-quality branded products with exceptional service to match. Thanks guys!

I have known Steel City Marketing for many, many years and always find them extremely professional. The whole process: from responding to my initial inquiry; through to tracking delivery is managed in a super professional way. On top of that - they are lovely, friendly people ... highly recommended :-)

Seamless from start to finish. Very helpful company, brilliant product and delivery on time. Couldn't recommend more.

We are delighted with our branded hoodies. The team are a pleasure to work with and provided an excellent service on a tight deadline. Thoroughly recommend Steel City Marketing.

Good quality products, competitively priced with excellent communications throughout the whole process.

Requirements met quickly, professionally and customer service was 100%. Well done to Georgia and Rowan

Fabulous fast and friendly service, cracking banner :)

Very helpful and friendly customer service, and great job on pin badges produced for our Freshers campaign

Absolutely A-1 in every area. From design, to communication, to delivery, processing, speed, quality of products - exceptional!

My first time using Steel City BM, what a great service, we delayed things and messed them about a bit but they still came up trumps, got the merchandise we wanted, printed with our Logos and delivered within the very short timeframe we gave them, excellent service. I would highly recommend using them

I am a repeat customer for a good reason and have been for years. Never let me down, courteous, friendly service, quality goods, lovely efficient firm to deal with (exemplary COMMUNICATION as well, which seems to be a commodity fast diminishing between client and supplier these days) and going forward I’ll be back again - at least twice a year with ever increasing volumes. Can’t recommend them highly enough. Great firm.

Really easy to work with and the merch was great quality

Recently sourced products from Steel City and couldn't be happier! From the initial enquiry to the delivery of the products, every step of the process was handled with the utmost professionalism and care. The quality is exceptional, the customer service is outstanding, and the delivery was prompt. I highly recommend them to any business looking for reliable, high-quality suppliers. Thank you for exceeding our expectations!

Ordered a bulk order of 500 branded notepads on the Monday and they had been delivered on the Friday! Impressively fast. Great quality products, and the customer service is the best i've experienced- both Rowan the Sales Administrator and Debbie the Account Manager were excellent, very rapid email response with all the info needed. We will continue to use Steel City for our company's branded merch.

Can't rate the team at Steel City Marketing highly enough. I've ordered a few different promotional items just recently and every single time, from start to finish, the service from Georgia & Rowan in particular, has been first class. Each item we have had (leather key fobs, feather flags and printed bags) are of an excellent quality and have been produced to a very high standard. I've always been pleasantly surprised at the quality, speed and with the exceptional service this company has always fulfilled our orders.

Brilliant service from start to finish. Rowan went that 'extra mile' to keep me informed on progress.

Highly recommend Steel City for all promotional items and gifts. The team were very helpful and supportive in helping us source what we were looking for and sent multiple free samples for us to test the quality prior to us making a final decision. Highly recommend Steel City and look forward to working with them again in the future. - Review on behalf of AUMA Actuators Ltd.

“As always, the service was fast and reliable with my favourite bit being the communication. As a customer you know exactly what to expect at every point of the process because your expectations are managed beautifully and all information is communicated well.”

Excellent service and produced items once again from Debbie and the whole team at Steel City. I won't go anywhere else for my promo items.

Super speedy process and the team were on hand throughout! Highly recommend - thank you again!

Fantastic experience using Steel City from the minute I emailed James about my requirements to the finished product being delivered. Can't speak highly enough of Rowan for her regular communication and letting me know how things are progressing.

Great experience of using Steel City, nothing was too much trouble, everyone within the team that we dealt with were really helpful, will definitely be using them again!

Good Products, good service - kept informed all the way - Steel City met my expectations which are pretty high - nicely done SC...

The team at Steel City have been extremely helpful whilst ordering new merchandise for a small charity. They came up with suggestions for the products, enhanced the logo and offered an excellent price. Overall very friendly and efficient and we are delighted with the final products.

Excellent customer service and communication, good turnaround times and a quality product. Many Thanks!

Excellent customer service

Great communication, good prices and excellent quality products. Thank you.

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Logo Branded Raincoats

Can’t find what you’re looking for?

About The Steel City Raincoats Range

Elevating Brand Exposure with Weatherproof Apparel

A Functional Solution That Goes Beyond Marketing

Weatherproof Gear: Strengthening Internal and External Perceptions

Customisation: A Strategic Play, Not Just Decoration

The Business Case for Longevity

Jenni Burton

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Logo Branded Raincoats

List of 14 Steel City Raincoats Products

Can’t find what you’re looking for?

About The Steel City Raincoats Range

Elevating Brand Exposure with Weatherproof Apparel

A Functional Solution That Goes Beyond Marketing

Weatherproof Gear: Strengthening Internal and External Perceptions

Customisation: A Strategic Play, Not Just Decoration

The Business Case for Longevity

Jenni Burton