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With the amount of rain we receive in the UK, logo printed raincoats are an extremely useful promotional gift that will be worn time and time again! Our range includes plenty of styles, sizes and price ranges to choose from to suit your business.
Combine with other clothing types such as t-shirts, trousers, umbrellas, backpacks, and bodywarmers for a complete set of company employee uniforms, corporate wear, or exhibition gear.
Steel City Marketing offers a personal service, with a dedicated account manager, along with free visuals, so you know exactly what you’re ordering. We’re a 40-year member of the BPMA, with a long-standing history of helping companies like you.
When considering marketing giveaways or uniforms, raincoats offers something far more strategic than just utility. These aren’t simple freebies—they’re a calculated move toward maximising visibility in everyday life. Each time someone steps out in your waterproof gear, your brand becomes part of their environment, part of their routine, and crucially, part of their interactions with others.
What sets this type of outerwear apart? It offers exposure during high-impact moments. When people are caught in a downpour, they become hyper-aware of their surroundings. Brands that show up in such moments are often remembered far more vividly than those encountered under ordinary circumstances. Whether they’re navigating a crowded street or attending an outdoor event, your logo is not just seen, but noticed.
UK weather provides frequent opportunities for this kind of exposure, making your investment in waterproof apparel a high-frequency advertisement in disguise. Each wear becomes an interaction—your brand travels through streets, commutes, and even outdoor events.
Utility is king when it comes to promotional products, and few items provide as much genuine day-to-day relevance as rainproof outerwear. What distinguishes jackets from the plethora of branded items that companies distribute is their undeniable relevance in real-world situations. In contrast to pens or mugs, which offer minimal long-term engagement, rain jackets cater to a daily need—particularly in regions with unpredictable weather like the UK.
A good example comes from a company I once advised. They distributed rain jackets to clients at a corporate golf event. The weather, predictably, took a turn for the worse. But instead of leaving early, attendees stayed to network—wearing the company’s branded jackets. The brand benefitted not just from visibility, but from creating a positive, memorable experience associated with its name.
Rain jackets aren’t only valuable as marketing tools for external audiences. They can strengthen internal company culture when used as uniforms or as part of a staff wardrobe strategy. When employees are outfitted in high-quality, branded gear, it signals that the company is prepared, professional, and cares about employee wellbeing.
Psychological impact on employees: Outfitting your team in practical, thoughtful apparel fosters a sense of unity and belonging. It’s about creating a consistent, reliable image both within your workforce and to the outside world.
For businesses where staff work outdoors—whether it’s event management, delivery services, or field sales—having weather-appropriate uniforms increases employee efficiency and comfort. Dry, comfortable employees are less distracted, more focused, and more likely to represent your brand positively during interactions.
Customisation isn’t just about adding a logo to a jacket. It’s about ensuring the jacket becomes a wearable extension of your brand’s values. The choices you make—from fabric type to color scheme to logo placement—directly impact how the jacket, and by extension, your company, is perceived.
One business I worked with chose a high-visibility raincoat design, incorporating both reflective details and their branding. This approach made their rain gear not only a thoughtful promotional tool but also a safety enhancement for customers working in hazardous outdoor environments. Strategic customisation allows the gear to serve multiple purposes, enhancing its value to the recipient while reinforcing your brand.
Rain gear, particularly well-made jackets, offers exceptionally high return on investment (ROI) when compared to other promotional items. A jacket is rarely a single-use item. In fact, the better its quality, the more it’s worn—and the more it’s worn, the greater your brand’s visibility. Given that most rain jackets last several years, the cost-per-impression is staggeringly low.
Think about the typical promotional item lifecycle:
In a world of fleeting digital ads and momentary social media attention, the long-term visibility of outerwear offers a rare opportunity for sustained brand presence. For businesses looking to stretch their marketing budget, it’s hard to beat the longevity and impact of quality outerwear.
In essence, branded rain gear creates consistent, long-term brand visibility, communicates thoughtfulness through practical value, and offers a cost-effective method to build lasting brand impressions.