Branded Notepads & Blocks

What are the benefits of printed notepads?

Boosting brand visibility

When you opt for logo note blocks, you can ensure that every note someone makes with them promotes your brand. Bespoke notepads ensure ordinary memos create brand engagement. The constant visibility generated by notepads ensures your brand remains in the minds of team members, clients, and partners.

Professionalism and coherence

High-quality stationery can reflect your brand’s attention to detail and create a real sense of professionalism. They help you create a coherent brand experience, enabling you to build trust and enhance your credibility.

Employee engagement

Bespoke notepads can give your team members a real sense of belonging. When the stationery they use features your branding, this boosts their connection with your brand.

Better marketing opportunities

Just one page of your notepad can receive a great deal of attention from a wide range of people. By the time a page has made its way from an in-house meeting to a presentation elsewhere, it will have passed a host of eyes.

These affordable marketing tools require a much smaller investment than traditional ads and ensure your brand remains in the minds of various potential partners and clients.

Better client relationships

Company notepads show that you have a commitment to quality and professionalism. Clients are always likely to appreciate these thoughtful little touches, which is why bespoke notepads can help you strengthen your relationship with them.

Sustainability

We live in a very environmentally conscious world. By choosing notepads made from recycled or sustainably sourced materials, you can showcase your commitment to environmental responsibility. If sustainability is particularly important, consider biodegradable materials, recycled paper, and soy-based inks.

How to choose the right notepads for your needs

Understand your requirements

When you need notepads to boost your company’s image, it’s very important to be clear on what your needs are.

Think carefully about the purpose that your notepads will serve. Will the notepads be used internally, for meetings with clients or as promotional giveaways? Their primary use should influence the quality, design, and features that you opt for.

Quality

The quality of your notepads isn’t just about the paper. You also need to think about how durable the binding is, how well it retains ink and how easy it is to write on. If you’ll be using your notepads in client-facing environments, choose a high-end notepad.

Maybe you’re using your notepads internally? If so, functionality may be more important than luxury. However, don’t cut corners when it comes to ease of use.

Brand alignment

Ensure your notepads reflect your brand identity. Make sure design elements like the logo placement and colour scheme are aligned with your branding guidelines. By opting for a consistent approach, you can ensure that your brand identity is reinforced each time your notepads are used or seen.

Practical features

Think about opting for practical features. These can include blank, grid or lined ruling, pockets, and elastic closures. If your notepads will be used away from the office, you might wish to opt for compact ones with durable covers. Larger ones may be best suited for in-office brainstorming sessions.

Cost-efficiency

Quality is very important, but you may need to balance it with affordability if you’re on a tight budget. Make sure your notepads meet your brand representation and quality requirements but don’t break the bank. The highest prices don’t always mean you’ll get the best quality.

Customization

Customization can make your notepads truly unique. Options can include special pages or custom covers to ensure they stand out from the crowd. Just make sure you’re not compromising the functionality of your notepads by having them customized.

What types of bespoke notepads are available?

Executive notepads

Executive notepads allow you to create a powerful corporate identify. They enable you to make a big statement and come with premium paper. They tend to feature watermarked logos too, adding to the professional look and feel.

Eco-friendly notepads

These notepads enable you to show off your commitment to sustainability. Notepads manufactured from sustainable sources or recycled materials are ideal for those who want to show they share the values of environmentally responsible clients.

Tech-integrated notepads

Tech-integrated notepads fuse digital convenience with traditional writing. They can have elements like AR interfaces and QR codes. By blending the digital and the traditional, you can showcase your innovative approach in style.

Personalized notepads

A great way to ensure that clients and employees feel valued by your company is to invest in personalized notepads. You can customize these notepads with department titles and names.

When someone uses a notepad that has been specially customized, it can enhance their sense of belonging or the value of your business relationship.

What to think about when making your purchase

Maximizing brand impact

It’s very important to think about the impact bespoke notepads can have on your brand. These notepads shouldn’t just be seen as stationary. They can be discreet yet powerful marketing tools that create exposure for your brand each time someone uses them.

Quality and perception

High quality notepads can boost the way your brand is perceived. Good quality paper and a highly professional design can have a great impact on how your employees and clients see you. On the other hand, low quality can have the opposite effect and harm your reputation.

Cost vs benefit

It’s essential to opt for cost-efficient notepads unless money is no object. Try to balance quality with cost. Overspending could put a serious strain on your budget, but underspending can result in distributing low-quality notepads that lower your credibility.

Sustainability

Choosing eco-friendly materials can help you win over environmentally minded customers, clients and employees. There are bigger expectations than ever when it comes to sustainability, so it’s always worth opting for these materials if you wish to cut your carbon footprint and wish to appeal to those doing the same.

Distribution strategy

You also need to think carefully about how and to whom your notepads are distributed. Make sure they’re being received by people who are likely to both appreciate and use them to avoid wasting vital resources.

Long-term impact

Think about the long-term implications of your investment. Well-designed notepads can have a long-lasting impression and become long-term advertisements for your brand.

Feedback

Ask for feedback on your notepads so you can make the right purchasing decisions in future. Find out how they are being used and the way they’re being perceived. This will ensure that your future promotional goods investments are aligned with your aims and values as well as your customers’, clients’ and employees’ expectations.

Frequently asked questions

Which design elements should I include?

When you’re designing bespoke notepads, make sure you include your company colours and logo. Your logo should be regarded as the face of your brand. Using colours and design elements consistently enables you to create brand familiarity. Designs should be both captivating and professional.

Who should be receiving these items and how?

You could distribute your notepads during corporate meetings, at conferences and in welcome kits for your latest recruits and clients. Targeted distribution ensures the notepads reach places where they’ll be frequently visible. Aim to reach the right people in the right environments rather than simply reaching the largest number of individuals possible.

How do I measure the impact of my notepad giveaway?

Steps you can take to find out how successful your campaign has been include asking for feedback during meetings and seeing if they’re being used during events. If you spot a rise in brand recognition over weeks and months, this could be a direct result of your investment in promotional notepads.

---

HIGHLIGHTED TEAM MEMBER

Debbie Hardy | Account Manager

With over 18 years of experience helping and advising customers, Debbie is known for her attention to detail, friendly manner and delivering excellent customer service. Debbie began working for Steel City in 2008 and has been involved with both the production and sales departments of the business. With a wealth of hands-on knowledge, Debbie is in the best position to advise our clients with promotional products that suit their marketing message, budget and time frame.

When not at work, Debbie is known for her DIY skills, having completely renovated her brother’s house, as well as enjoying walks with her husband.

Linkedin | Email: [email protected]

You can meet the rest of the team here.