Branded Badges

Our Range

We all know the power of branded items, from those famous Coca-Cola tees to the swoosh on a Nike shoe, but you don’t have to be a global giant to benefit from this kind of advertising. We have a wide range of promotional pins and badges that will show your brand off to all who see them. All it takes is that connection between the customer in search of a product or service, and that chance meeting with someone wearing a pin that advertises it, and you are in business. Use these at trade shows or other targeted locations, and you’ll increase those chances to a sure thing – your target audience will see that you’re out there and will have the chance to make a connection.

From simple printed buttons to badges with custom-cut shapes, we can do a perfect match to your logo’s style, shape and colours.

Concerned about cost? At as low as 7p per badge, you can really get good value for your money. Pins and badges can go on bags, jackets, suit lapels, canopies, and more. These badges and pins are low cost, but the impact can be very high. Some customers print special sale pins in addition to the company logo, so customers can be alerted to Christmas specials and other events too.

Benefits of Promo Badges

Badges, like all promotional merchandise, range from cheap-looking throwaways to quality little items that look good and last. Ours are the latter. We want you to have good value for your money – even if it’s just a little money – and we want your customers to see your company as a quality organisation that will provide quality goods and services. So we do the same.

The history of badges goes back for centuries and is still going strong. During the Middle Ages, badges were worn as a type of jewellery, letting onlookers know to whose house or family each wearer belonged, and even as a subtle sign of wealth or power. We do the same now, displaying allegiance to a favourite product, company or event.

Badges today remain one of the most popular forms of advertising. It is a subtle and powerful way to get your brand into places that are far beyond the reach of other forms of advertising. Because a badge is still considered an item of clothing, it can be worn in places where you could never have a poster, presentation, or pay for some other form of media. Great value, and great versatility! This is part of the reason why they are so popular with groups, societies, charities, clubs and so on. That same power can be used to promote a business in the same way.

Badges Provide Constant Brand Touch Points

A badge has a subtle effect in most cases, but it does this over and over again, thousands of times a day. Some companies pair the badge drive with a social media campaign, asking customers to post photos of the badge in various contexts, sometimes even offering a prize for the best photo of the month or of the campaign. This drives yet more attention to the badges, encourages people to wear them, and even duplicates the badges into an online form by having them posted for free on the internet! The low-cost, paid advertising grows with unpaid aspects added to it.

Corporations often use badges to create a sense of professionalism and of a larger corporation – this is true of both larger and smaller ones. Seeing people attending a booth, handing out information, or answering questions is seen as more professional when the people are wearing clear badges to identify them as a part of a company. The potential customer doesn’t have to wonder who to talk to, because it is clear from the start. That kind of clarity and ease in advertising gives the sense of a well-organised and thoughtful company. That’s the kind of company most people want to work with.

Consider the type of company you are, the type you want to become, and the setting in which you want to use the badges. You can then choose a popular badge like the Hard Enamel Lapel Badge to give a strong, high-quality first impression to potential customers.

Branded Pin Badges

Charities and similar groups, such as grass-roots sporting clubs, often mark significant events with metal pins. It not only keeps awareness of the campaign or event high, but it also increases the sense of teamwork and solidarity among those working for the charity, or supporting it through volunteering and/or donation. For teams, it gives a sense of pride and support for the players and the local area.

Our Printed Metal Badge is a great example of this kind of product. They can be cut to the shape you want, to match a company logo or even a sporting image, like a footballer or tennis racket. They are made from aluminium and can be printed in full colour for maximum impact and long wear. They can even be dispatched in as little as seven working days!

If you prefer a Charity ribbon-style badge, we offer a range of vibrant colours to suit any brand. Prices start as a low 53p per unit, depending on the size of your order.

Look through the full range of items and options, including staff name badges, lanyards, flags and bunting, balloons, event items, wristbands, novelty gifts, buttons, badges, ribbons, display items and giveaway promotional items.

HIGHLIGHTED TEAM MEMBER

James Biggin | Managing Director

Taking over the business co-founded by his father back in 2006, James has been the Managing Director of Steel City Marketing for 15 years and been with the company since 2001. With decades of experience in the promotional products industry, James is passionate about just how effective business gifts are at helping brands stand out and engage with their audience.

Overseeing all aspects of the business, James prides himself on our ability to listen to our clients, spark creative branded merchandise ideas, and provide a seamless customer journey. When not working, James can be found either on the squash court or running with his dog Alby in the peaks.

Linkedin | Email: [email protected]

You can meet the rest of the team here.