Halloween is becoming increasingly popular, with many Brits investing their hard earned cash in Halloween themed costumes, sweets and decorations. For many businesses in the UK, Halloween has become a massive pre-Christmas boost. From leisure and tourism to retail, companies are realising the power of the 31st October. With £419 million being spent on Halloween* in the UK, astute businesses should look to making the most of this worldwide holiday.
Here are 3 ways to make the most out of Halloween and shout about your brand in the least scary way:
Trick Or Treat
Why not utilise social media to carry out a trick or treat competition?! One of the most receptive ways to engage with social media users is of course by offering them something for free. Branded prizes are a fantastic way to offer an incentive for prospective clients to enter your competition, engage with you whilst promoting your brand well after the competition is over. What would you offer as a ‘trick’ or ‘treat’ prize?!
The most long lasting memory is an image and the added bonus of Halloween is that people love to dress up and show off their scary side. As a business you could encourage customers to send in pictures or videos of themselves in their most creative Halloween costume, offering a prize to the best dressed. If you promoted the campaign on social media, by including a clever hashtag, not only will you engage with your target market, you may even start trending!
Back To Reality
With Christmas being so soon to follow, Halloween is a perfect opportunity to begin your Christmas marketing strategy. Adding subtle information to what customers can expect from not only Christmas, but any future marketing plans will be welcomed. A successful Halloween marketing strategy can be a great boost for your brands future holiday plans.
Seasonal events such as Halloween, Bonfire night, Christmas and Easter are all another opportunity to catch your target markets attention and engage with them. By offering prize giveaways which reflect the event and your brand, you are in a great position to be remembered and ultimately add to that sales target!