Steel City Marketing Ltd is supporting Promotional Products Week (PPWeek), which is taking place from 15th to 19th September 2014.
Promotional products are regularly used and include everything from branded pens, mugs, calendars, USBs and sticky notes to confectionery, clothing, keyrings, sports bottles, stress products and much, much more.
Such products are used at seminars and conferences, as exhibition stand giveaways, as Christmas gifts, rewards and to support charity fundraising, giving constant brand exposure on a modest marketing budget.
This national campaign, created by the British Promotional Merchandise Association (BPMA), is designed to raise the profile of the promotional merchandise market among end-users and show its power and effectiveness, demonstrating why it should be used as part of an integral marketing campaign.
As part of its ongoing initiatives PPWeek, will be carrying out a survey entitled ‘What’s on your Desk’ and the results of it will be unveiled during the Week. Desk accessories account for the largest usage of promotional gifts.
As part of this, the team at Steel City would be delighted to receive any photos of promotional items on your desk… Please email these to [email protected] for him to judge! The best one will be rewarded with “sweets” and a freebie pack! Having taken the photo, please upload this to your social media accounts with #SCMDeskie as the hashtag!
The UK promotional products market is worth £843,000 million per annum, which is more than the UK champagne industry (£599 million), the UK cooking sauces and seasoning industry (£700 million) and the UK designer clothing industry worth (£750 million).
Steel City Marketing is one of hundreds of BPMA members who are taking part in the Week, which is supported by a high profile marketing, social media and PR campaign and also features the BPMA Design Awards Competition. The Awards are run in conjunction with Brunel University and invite UK based undergraduate design students to come up with inspiring, truly original new product ideas for promotional merchandise. The winning design will be prototyped and pitched by the students to companies who use promotional merchandise.
James Biggin said: “We are pleased to be lending our support to this initiative and know that it will do a great deal to raise the profile of promotional merchandise and show that it is much more than just a freebie.”