promotional gifts rush now a memory our thoughts turn very quickly to the exhibition and conference season. This traditionally takes place during the first few months of the year and from January clients are busy making plans for such an event. The right choice of promotional merchandise to use at your forthcoming event is obviously of major importance. Equally as important when making this decision is which of the many promotional bags to select.  Should this be something that is thought about in detail, you can be sure that the bag you decide to go with will be used for a considerable length of time. During any event, there is usually a host of marketing literature, the latest product catalogues or price lists and these are usually accompanied by the promotional giveaways that you hope will continue to reinforce your brand long after the exhibition has finished.  You are therefore looking for a bag that your visitor will want to carry around with them, put others stand’s giveaways inside. Should this be achieved, then you have a whole set of walking billboards to advertise who you are, where you are and what you do. The choice of bags available for use as a promotional item is extensive and there is something to fit any budget or corporate image that you are looking to pass on. Polythene carrier bags: remain very popular, due to the advantage of being able to look at high volume with a relatively low spend. They have great advertising space. There are variations to choose from with rope, flexiloop or plastic clip close handles as well as retail style duffle or bags with a reinforced base. Paper bags: an extremely popular choice due to the environmental approach. Most use FSC certified paper. Numerous size options available and there are the budget Kraft paper which provide a cheaper solution to the luxury gloss or matt laminated rope handled carriers which give the boutique feel. � Conference bags: usually a shoulder / satchel type bag produced in nylon or polyester. Most have internal pockets but with a more limited spend, the premium rucksack remains a best selling item. It is robust and can be used for a considerable amount of time, working well for your brand / company. Bags for Life: The most significant growth area over the last year or so. Choice has been on the increase and materials and designs are coming on stream all the time. Cotton shoppers remain a best selling item due to possibility of printing in low volumes. For the larger quantity requirements, Jute Bags are becoming extremely popular, mainly due to the large supermarkets and food chains selling these as an alternative to plastic bags. There is good choice of sizes and styles, and this is an item that if branded correctly can give lengthy advertising to your organization for years to come. We believe the extra time given when choosing your promotional bag can pay dividends in the future. Please contact a member of the Steel City Marketing sales team (0114 2754150) who would be more than happy to discuss ideas in more detail with the aim of ensuring you have the right items for your client base and budget restrictions.]]>