Branded Umbrellas

What are the benefits of promotional umbrellas?

Printed umbrellas can instantly stand out in public areas during bad weather. This is why investing in umbrellas for your business is a good idea. These umbrellas can work as mobile billboards for your brand and substantially boost its visibility.

Every time an individual uses one of your umbrellas, they display your branding. They help you reach a wide audience without spending more than you can afford on traditional advertising solutions.

Cost-efficiency

The umbrella could be your solution if you’re looking for an affordable yet effective marketing tool. They are one-off investments that deliver long-term benefits. They can be more effective than temporary online ads as they are incredibly durable and have a long life span.

This means they can help you keep your brand in the public consciousness for a long time, delivering a fantastic return on investment.

Practicality and positive associations

Umbrellas are incredibly practical. When you offer functional items to your audience, you can create associations with dependability and thoughtfulness. Each time someone uses your umbrella, they’re reminded of your brand. They help you create an everyday presence in people’s lives and create a sense of trust and loyalty.

Improved corporate image

Incorporating quality umbrellas into your marketing campaign can work wonders for your business image. It demonstrates that your company is passionate about quality and offering useful items to employees and customers. This commitment is great for improving your company's reputation and helping you stand out in a competitive industry.

Relationship-building and networking

Umbrellas can work well as gifts and giveaways at corporate events, conferences, and trade shows. They are incredibly practical and work well as conversation starters, too.

They can help you create and maintain strong and long-lasting business relationships. All companies need to form these types of relationships to become long-term successful business ventures.

Employee unity and morale

Giving logo printed umbrellas to your employees gives you the chance to boost the sense of pride and unity within your workplace. These gifts show your team that you value them and can be great for improving loyalty and morale. Employees become brand ambassadors when they use these umbrellas and help you expand your reach every time they are seen in public.

Sustainability considerations

We live in an increasingly eco-conscious world. Opting for eco-friendly materials can bring your audience closer to you while cutting your business’s environmental impact. Today’s customers prefer to buy from businesses that support sustainability.

How to choose the right corporate umbrella

When you’re looking for umbrellas that will represent your business well, get things underway by identifying your specific requirements. Are you buying umbrellas for corporate events, as client gifts, or for day-to-day employee use?

This will help you decide which type of umbrella is right for you. Popular options include the golf umbrella, the compact umbrella, and the classic stick umbrella.

Brand alignment

Make sure that your choice is a good reflection of your company's aesthetic and ethos. If you’re buying for a tech company, you might be best served by a sleek and modern design, while a heritage brand might opt for a more traditional style. Careful brand alignment ensures your umbrellas are extensions of your corporate identity and work well as functional items.

Durability and material

You must choose carefully when it comes to materials. Pongee and polyester offer great durability and water resistance, with frames manufactured from steel or fiberglass offering fantastic longevity. Quality materials can ensure your brand is seen positively and that your umbrellas will last a very long time.

Customization

Customization options, including handle design, canopy colour, and logo placement, can help you create something truly distinctive. When you add a quality logo in the right place, your umbrella can become a mobile ad for your brand.

Just make sure your logo doesn’t overwhelm the overall design. If the logo is overwhelming or too prominent, you may compromise on aesthetic appeal.

Practicality and style

Consider the user experience. A push-button opening, a comfortable grip handle, and a sturdy frame that withstands high winds are more than just features; they reflect your brand's commitment to quality and user comfort.

Eco-friendliness

Today’s consumers are very eco-minded. Meeting their sustainability requirements can boost your image and make you appear innovative and passionate about the environment. Look for materials such as recycled PET fabric for the umbrella’s canopy or bamboo for its handle.

Affordability without compromising on quality

You may be under budgetary constraints, but it’s still important to aim for the best quality you can afford. Your brand image could negatively impact if you dispatch cheap, low-quality umbrellas. Try to find the right balance between quality and cost.

Imagine your umbrellas at a big outdoor event, protecting your customers from the rain and discreetly promoting your brand - it'll be a great marketing tactic for you.

Types of Logo Umbrellas

Golf umbrellas

Golf umbrellas are incredibly durable and can create great exposure for your brand. They can help you make a big statement and give you a large canvas for your logo, ensuring people can see it from far away.

The best golf umbrellas are tough enough to withstand powerful winds, which can create associations with strength and resilience. These concepts are very good ones to be associated with.

Eco-friendly umbrellas

The world is increasingly concerned about the environmental impact of its products. Eco-friendly umbrellas are great for any company that wants to create associations with sustainability.

These umbrellas are manufactured from recycled materials and allow you to make a big statement about your commitment to eco-friendliness.

Telescopic umbrellas

Smaller telescopic umbrellas are fantastic for work commuters, as they compress down into an easy to store travel size. Our range includes this Executive umbrella, perfect as a high-end corporate gift.

Custom-shaped umbrellas

You can create a truly unique artwork when you opt for custom-shaped umbrellas. Umbrellas can be shaped to mirror your logo or one of your products.

These eye-catching umbrellas generate conversations and ensure your brand isn’t easily forgotten. They’re particularly suited to product launches and special marketing campaigns. They can give you a substantial edge over less adventurous and innovative competitors.

What to think about when purchasing a printed umbrella

Optimizing brand impact

When you invest in logo umbrellas for your enterprise, you’ll need to ensure that your products effectively communicate your company’s values and message. Remember, the umbrellas must act as mobile billboards and not just protect your customers from the wind and rain.

Quality and durability

The quality of your umbrellas will reflect directly on your brand. A high-quality product that can easily withstand tough weather conditions will symbolize your commitment to maintaining the highest standards.

This is why you need to look at the durability and functionality of your umbrellas regularly so you can maintain a strong brand image. If your umbrellas break easily, this could harm your brand.

Long-term brand exposure vs. upfront cost

Your umbrellas may seem costly initially, but it’s very important to consider the long-term brand exposure they’ll generate. Each time somebody opens one of your umbrellas in public, they will endorse your brand in front of others.

Repeated public exposure can boost brand recognition significantly and ensure your initial investment is worthwhile.

Pay attention to customer feedback

Find out how your customers feel about your umbrellas. Do they think your branding is appealing but inobtrusive? Are they durable and useful enough for them? These insights can help you determine how your company is perceived and make the right marketing decisions in the future.

Environmental considerations

Today’s customers are more eco-minded than ever. To win them over, you must pay close attention to the materials and manufacturing processes used to create your umbrellas. Choosing environmentally friendly materials can enhance your image and ensure you’re doing the right thing for the planet.

Frequently asked questions

How does the quality of my umbrellas determine brand perception?

The design and durability of your umbrella will reflect your company’s commitment to quality. Well-crafted umbrellas that are tough enough to withstand various climates can say a great deal about your dependability and attention to detail.

However, flimsy umbrellas that fall apart after a few weeks or months can negatively impact your company's image.

Which customization options are available?

You have many options available when it comes to customization possibilities. These include handle design and canopy size. You can choose colours that reflect your usual branding, add printed logos, and choose distinctive canopy and frame materials.  Each choice should align with your identity and ensure your brand is well-represented.

How can I fit umbrellas into my broader marketing strategy?

When you opt for these branded umbrellas, they can become part of a bigger marketing mix. You can use them as part of giveaways at events to reinforce your presence, and they can also become effective conversation starters that get people talking about your brand.

What should I consider when it comes to distribution and storage?

Think about the logistics of storing and distributing your promotional umbrellas. You’ll need to ensure that you have sufficient storage space for them and distribute them strategically to maximize their impact. Handing them out at outdoor events can be very effective, as this can enhance their perception.

How do I know if my branded umbrella investment has been successful?

You can measure the success of your campaign via customer feedback, brand recognition levels, and how often your umbrellas are seen in public. When you track these metrics over weeks or months, you can gain valuable insight into your campaign's effectiveness.

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HIGHLIGHTED TEAM MEMBER

James Biggin | Managing Director

Taking over the business co-founded by his father back in 2006, James has been the Managing Director of Steel City Marketing for 15 years and been with the company since 2001. With decades of experience in the promotional products industry, James is passionate about just how effective business gifts are at helping brands stand out and engage with their audience.

Overseeing all aspects of the business, James prides himself on our ability to listen to our clients, spark creative branded merchandise ideas, and provide a seamless customer journey. When not working, James can be found either on the squash court or running with his dog Alby in the peaks.

Linkedin | Email: [email protected]

You can meet the rest of the team here.