Steel City Charity Picnic

Office picnic: James Biggin, MD of Steel City marketing, front left, with office marketing executive Jenni Burton (front right) and the team at their indoor picnic in aid of Sheffield Children’s Hospital.

Press Release:

Parks will be preparing for an onslaught of hamper-carrying hoards this week. 

It’s National Picnic Week from June 11-19, a great excuse to sandwich in some al fresco dining. People across South Yorkshire are expected to fill up a flask, pack up their butties and head for the great outdoors.

One Sheffield firm celebrated the event by staging a Teddy Bear’s picnic for clients and staff in aid of its favourite charity Sheffield Children’s Hospital, for whom they have raised £3,000 for since 2014.  But the team at Steel City Marketing didn’t even have to step out of their office… The merchandising specialist has its very own patch of green.

The company converted a disused former printing workshop on New Street in the city’s Cathedral Quarter into contemporary urban offices and moved in during March. Stripped-back beams and brickwork are complemented by a fake lawn floor.

“The indoor green-space running right through our offices was the perfect setting for a Steel City charity picnic,” said Jenni Burton, marketing executive Jenni Burton at the company founded in 1980 by current MD James Biggin’s father and a business partner.  “At lunchtime on Tuesday we set out deckchairs, plundered our huge summer collection of branded picnic merchandising essentials and staff brought hand-made picnic treats and teddy bears.

Sheffield Children’s Hospital’s mascot Theo the bear was star guest, Steel City clients made donations for their lunch and enjoyed indoor games of  Frisbee, Jenga and Piñata.