Choosing a promotional pen should not be a decision that is taken quickly and without considering several factors. This will ensure that you:
- Give maximum exposure to your brand.
- Give your clients or prospects something that they will keep and use.
- Achieve your aim (whether that be increased sales, raising brand awareness, thanking a client base, rewarding staff loyalty).
What are the factors to consider when choosing a promotional pen?
Who is it for?
The first thing to consider when choosing a promotional pen is who it is for. A gift for your top ten key clients is completely different to a brand awareness campaign. You should therefore consider some of the following categories when starting to look:
- Plastic Pens: Great for larger target audiences, brand awareness, campaigns, direct mail, exhibitions.
- Metal Pens: Should be considered as a client gift, possibly at Christmas or a special date. Prices still allow this pen to be purchased in bulk.
- Executive Pens: Higher end price range. You are now browsing for that special gift for top clients possibly on lower volumes.
A great question to ask yourself when starting the process of choosing the right promotional pen is :
“Would I keep this pen and use it if it was given to me?”
If the answer is “yes”, regardless of what price bracket the pen is in, then you have made the right choice! If the answer is “no”, it may be wise to look again!
Price is one of the most important factors when deciding on your choice of promotional pen. This goes hand in hand with who the pen is for as plastic pens are at the lower end of the price range and executive pens at the higher end. Decide early on how much you want to pay per pen and stick to this if you can.
When choosing your promotional pen, the final choice should speak volumes about what type of company you are. It is equally acceptable to select a subtle pen as it is to choose one that stands out from the crowd. Does your choice reflect the company image?
There is usually a good selection of colours to choose in the promotional pen range, more so in the plastic pen category. You don’t have to select a white pen and print your logo in colour. There could be a close match to your corporate colours, allowing your pen to stand out.
Look at your logo in the early stages of choosing a promotional pen. Is it landscape or portrait (or do you have an option of both)? A number of pens have large print areas, but it is so important to think about what message you are looking to put on your pen :
- Logo only?
- Logo and contact details (website, telephone number)?
- Key campaign message?
A typical print area on a Senator Super Hit Ballpen is 50 x 20mm. Draw this out on a sheet of paper and consider what you would be able to see and recall if someone gave you a pen. Look at pens you have been given in the past. What works best?
Certain promotional pens offer full colour wrap around print areas, great if you have strong imagery or a big message!
Do you need your pens in a hurry or have you built in time before your event or launch? Lead-time is about 10-12 workings days on average. There are options if you have left your decision late. You may have express fees to turn your order around in 2-5 days, but it is possible. When you know the date you need them for, gather your ideas, consider your options and look to make a decision early. This will ensure you have the right pen, at the right price, with the right message.
Your promotional pen is mightier than the sword. Take time and consider the key factors above when making the choice and it will be a most effective sales tool.